Display Advertising Q&A

Hello, thank you for your question. :)

The average cost-per-click (CPC) for ads on the Google Display Network is typically less than $1. 

However, this can change depending on the competitiveness of the industry you work in. Here are the average cost-per-click on the Google Display Network for popular industries:

You'll generate the best Return on Investment when you advertise on both the Google Display Network and the Google Search Network. The typical small-to-midsize business will spend $9,000 to $10,000 a month on Google Ads.

Hi there :)

To answer your question, the average cost of retargeting on Google is $0.66 to $1.23 per click. However, you shouldn’t expect to pay this every time since they’re averages. 

It’s important to remember that there are a variety of factors that will affect your Google retargeting costs, some of them are:

Your bid, or the amount you’re willing to pay per action or impression.

Your bidding strategy, which determines what type of user action you want to pay for. The action can be a click or a conversion, for example.

Your targeting, how are you targeting the audience you want to remarket to?

Your ad schedule, when are you presenting ads to your audience?

Your landing page relevance, ensuring your remarketing audience continues on a relevant journey after they click your ad is an essential way to keep costs down. Tailored landing pages are the best way to do just that!

Your remarketing audience duration, how long will users remain in your retargeting audience?

I hope this answers your question!

Hi, thanks for your great question!

The benefits of advertising on the Google Display Network (GDN) are many. First of all, Google has over 90% of the search display market. This means that when someone wants to search for your keyword, there is a 90% chance that your target market will use Google. 

Other benefits are that you can advertise not just on search ads, but display ads, Google Shopping and a free Google Business listing is incredibly valuable for helping potential customers find your business. Your business can be found by using Google Maps, leading customers right to your door. 

Lastly, the Google Ads platform is easy to use and quite affordable for ads, as you can pay per click rather than per impression. This means that you only pay when someone clicks on your ad, and nothing if they simply see the ad. It's win/ win!

Hope this helps!

Hi, what a great question!
The average CPM is different depending on what platform you are advertising on and what industry you are in. 
Legal industries in particular are more expensive on most platforms. 
However for some average figures on Facebook the average CPM is $5.31 and on the Google Display Network it's $3.12. 
However as these platforms become more popular the price may increase as competition will drive price up. 
CPM is a great way to measure how many sets of eyeballs see your ad and to ensure your ad is being shown to as many people as possible. 
Hope this helps!

Wow, what a question!

The quick answer is... it depends on your aims for the ad campaign. 

The longer answer is that both display and paid search perform vital roles in digital campaigns, albeit different ones. 

Display advertising is great for awareness campaigns. If you are wanting to promote a new product or service, a display ad is the way to go. You'll get the name of your product and the visual component of your product associated. However, where display commonly falls short is with clicks and sales. Many people also can suffer from what's known as 'banner blindness' where they see the ad, but simply move past it. 

If you are wanting conversions and new leads, search advertising is the way to go. With this strategy, you are targeting people who are looking for products that align with yours. This has a much higher click-through rate than display ads as you already have the interest of your potential customer. 

Display ads can be great for phase one of a campaign and search ads would make a great phase two. 
Hope this helps!

Hello, thank you for your question. :)

The average cost-per-click (CPC) for ads on the Google Display Network is typically less than $1. 

However, this can change depending on the competitiveness of the industry you work in. Here are the average cost-per-click on the Google Display Network for popular industries:

You'll generate the best Return on Investment when you advertise on both the Google Display Network and the Google Search Network. The typical small-to-midsize business will spend $9,000 to $10,000 a month on Google Ads.

Hi, thanks for your great question!
CPM stands for cost per mille and is an objective to select when advertsing on the Google Display Network. It basically means cost per 1,000 impressions. 
According to TopDraw the average CPM is $3.12, so its pretty affordable. 
You can choose this option if your objective is awarness of your campaign or product to understand exactly how many people have seen your ad. 

Many companies prefer to select cost per click or CPC as you are only charged if someone clicks on your ad. This means people will still see your ad but you only pay for the people that click.  The average CPC is $0.67.

It will depend if you want to know exactly how many people have seen your ad or you care more about clicks to view your website or ad when choosing your objective. 

Hope this helps! 

 

Hi, thanks for your great question!
According to our friends at Instapage, the average CPC for a Google Search ad is $2.41 for search network ads and only $0.59 for display network ads on the Google Display Network. 

However, when considering which strategy to go for it's not as simple as cost. 

Display ads have a low click through rate. This is because many internet users have what's known as banner blindness. They tend to expect and ignore ads that are display ads. However display ads are great for awarness and getting your product brand recognition. They may not click on your ad but you will have established brand recall. Also display ads are great for retargeting!

Search ads by contrast have a high click through rate as your ad is targeting people that search for your product or service. The other advantage to search ads is you only pay when some one clicks on your ad so even of you don't get a click through, search users will still see your product. 

Finally, if you have also used display ads previously they can associate the search ad with the previous display ad and likely click on it!
Don't be afraid to use a combination of display and search ads to ensure great brand recall and higher clicks!
It's great idea to contact a service provider such as an advertising agency to formulate a campaign strategy and implement a display AND search ad campaign in stages.