Does anyone have any pointers for effective email marketing strategies that keep customers engaged?
What are the pros, cons and differences between Mailchimp and Omnisend? Which email marketing tool do you prefer?
Omnisend was built for eCommerce stores.
As one of the most complete tools on this list, Omnisend’s feature list is impressive:
I'm a portrait photographer, specialising in maternity and newborn, children (and families for repeat clients) and I'm not sure what to do with my email list. How can I add more value to my email...
The great thing about specialising in maternity, newborns and infants, is that there is an opportunity to capture the little people at the different stages of their life over the coming years.
If you could gather date of birth details from family members, you could then set up your email system to send them (well parents anyway), a personalised milestone message and discount offer for their next reshoot.
On the flipside, email marketing doesn't have to be about marketing at all. If you'd simply like to give back to your customers, you can provide some free information or tips and tricks. Ideas that come to mind are themes around photo care, e.g. how they can protect or extend the life of photos, how best to frame their images, inside vs outside photo shoots. Feel free to also share some of your personal insights as well, how you got into your industry, why you like working with maternity/small children and so forth. Have fun!
How much does it usually cost to hire an email marketing agency for email copywriting services?
You'll get different rates if you hire a freelance copywriter versus an agency, but they also might be providing slightly different services.
An email copywriter will help you write conversion-driven emails, but likely won't design, input and execute sending those emails. Depending on the agency, they may offer full service creation, execution and monitoring of email stats.
Freelance copywriter rates vary greatly on number of emails and expertise. For example, a 5-sequence email funnel from a new copywriter may be in the 100s (say, $300-500) but an experienced copywriter with a proven track record of great conversions could cost 1000s ($5000-12000).
But hiring a copywriter to write your emails is the way to go. You'll nuture your subscribers, get them to know and trust you... and eventally, land those conversions!
Can anyone share advice on how to successfully build email lists from scratch on a budget?
Mailchimp seems to be the go-to for email marketing solutions. Can anyone recommend an alternative software?
I've used a number of email marketing platforms and while Mailchimp is very easy user-friendly with great templates and reporting features, there are some great alternatives on the market. In my experience, I think the best MailChimp alternatives are Moosend and Hubspot.
Moosend has a great Free Forever plan that gives you unlimited emails, customer segmentation and reporting and analytics features. If you upgrade to the Pro plan for $8 p/month you can also get access to landing pages, popup forms, sign-up forms and more. Moosend is probably the best alternative to Mailchimp in terms of value for money.
Hubspot is another awesome Mailchimp alternative and offers a suite of tools for email marketing, marketing automation and CRM integration. It's easy to use and the advanced features make it an ideal platform for businesses that are growth-focused.
Is this possible? What strategies and tools do you use to get email addresses?
I don't know of any reputable companies that provide free email lists. If any such businesses exist, someone please provide examples.
It's much more likely that companies providing free lists are spammers. Address skimming software is available, but beware, failure to meet the EDM conditions can land the user in legal trouble. You cannot simply send a message to a group of random businesses without consequences. A likely outcome is having your messages labelled as spam and subsequent blockage of your account.
However, there are certainly ways to legitimately collect email addresses. Both are time-consuming. Either have people opt-in as recipients or manually collect from businesses associated with yours. You can hire someone to do this for you, but then it's no longer free.
Finally, you can buy or hire email addresses from DM list providers. In my experience, it's not cheap, but by far the safest way to conduct mass mailings.
Has anyone had any experience in editing a Mailchimp signup form?
You'll find the access to edit the signup form in your audience page. Then I would recommend reading this page: https://mailchimp.com/help/manage-audience-signup-form-fields/