Does anyone have any suggestions for marketing best practices for a small health business?
There are various ways you can market your business.
One of the most used ways is to promote it online, digital marketing - the most advance way of marketing. Nowadays businesses do need online presence too to expand their business.
Does anyone have any advice on how to market a health clinic or health practice effectively?
As you know, the healthcare industry is constantly changing and evolving, so it's important to stay nimble and map out your objectives. I'm in healthcare marketing for oral surgeons and dentists and here are a few marketing and PR strategies I implement that have been successful in increasing brand awareness and ultimately increasing new patients.
1. Create videos featuring your physicians.
YouTube is the second most popular social media platform behind Facebook and is the second largest search engine behind Google. Video content not only can help market your practice and help you stand out from competitors, but it can also boost your SEO. Now more than ever it's important to stay human, and videos help establish a comfortable doctor-patient relationship that can help attract new patients and retain ones you already have.
2. Give back to the community.
Retargeting past and current patients to promote services and procedures is an all too often overlooked healthcare marketing tactic. For example, offer a promotion, reward program, or even a free service. One of my dental clients offers free teeth cleanings for children during February which is National Children's Dental Health Month. This is a great way to earn press, get new patients in your practice, and boost patient loyalty.
3. Social media
Instagram is a visual platform that offers an excellent opportunity to connect with your audience in a new way. If you’re a physician in aesthetics or cosmetics, Instagram can be a fantastic tool to generate new patients. Utilizing Instagram to share before and after’s and successful aesthetic results can be great exposure for your practice and show off your advanced capabilities as a doctor. Facebook provides a two-way communication channel and is an extremely targeted tool. You're able to interact with your audience and give a "voice" to your practice. It's also a fantastic advertising platform.
Hope this helps!
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Earlier this year, I decided to start our own exercise physiology clinic. Secured the location, signed the paperwork, paid the advance... then COVID19. Needless to say, that wasn't part of the plan.
Being the owner of a small business, COVID19 has had a significant impact on me and my business. The cancellations have increased, new referrals have decreased and there just aren't as many people walking past the clinic as we expected. I've also suspended all group programs, including the diabetes group class.
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It's hard to say exactly what the next 3-6 months look like. It's clear that innovation in business is no longer a choice but a necessity. Based on last week, I would say we will be doing a lot more telehealth consultations and finding new ways to serve our current and new clients in the virtual environment.
Holistic Exercise Physiology
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Being a large and yet defined target market and one that may not openly look for solutions as one would if looking to buy a car or new furniture, there are aspects that can be viewed as hurdles. The media and marketing landscape we dwell in nowadays is all about real value content, as such I would recommend producing content that addresses common issues in relationships and families and deliver it across different mediums - text, visual and video.
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