Looking at doing some tailored marketing towards Tradies for my virtual PA services. Any low-cost ideas? I think I need to go 'old school' with a bit of offline marketing as SEO and social media...
every worksite ive ever been to has a radio. its not the cheapest, but with the right frequency mapping and channel selection you would quite happily hit your target. and a lot of it.
What can you do to ensure tradesmen stay in their job? How do you motivate your staff to increase employee retention?
The best thing you can do is communicate with them. Ask them about their career aspirations, take notes and see how you can assist them to achieve their goals with your business. Give feedback regularly during tool box talks about what people are doing well and what could be improved and how you can help them improve. These actions really help with loyalty. You can also do small things such as writing a personal thank you card, providing a bar b q after a big job is complete and so on. I hope this is helpful.
Has anyone in the construction industry used video as part of your marketing strategy? In what ways can construction videography drive more business?
The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.
Then, once you know that - how can video content give those people something they care about?
If you answer the first question, the second one is much easier.
Also, check out a business I worked with in this space looking to do just what you're asking:
Builders and other big construction businesses often have up to 90-day payment terms. What do you find is the best way to manage these?
It's often the case that companies have to ensure they have enough costs in the bank to support this or pass it on to their own suppliers!
Although house prices are rising and interest rates are lower, building and construction activities are slowing down. How can we manage these headwinds?