Does anyone know how much it would cost to fit out a new coffee shop?
Do you use a customer loyalty program? If so, has it been successful and do you get more regulars coming through the door?
I have a cafe in an industrial area and I get my regulars but want to get more feet in the door. Are there any ideas on how to get more customers in my cafe?
In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, but here are some ideas that will (hopefully) help you get more foot traffic in your cafe:
Corporate and event catering - catering not only opens up another way of doing business, but it can expose your cafe to a wider audience who may bear you in mind for future catering events
Do weekly specials - doing a delicious weekly gets people excited and offers value-for-money
Host events - run comedy nights, open-mic, film nights, cork n’ canvas, etc
Try to nail one thing on your menu - we all have that one favourite dish that we would travel far and wide to get! Pick and master a household or local/national favourite that will get people talking
Loyalty cards - loyalty cards are a great way to keep people coming back
Consider a suburb special coupon - give people in the nearby suburbs an exclusive discount
Good luck :)
Businesses have ceased normal trading and are now looking at online and takeaway and delivery options - how is your business doing? Have you adapted your business model to navigate through the...
I'm Tobias Sherson, head of operations for Local Restaurant PTY LTD which has a new online platform for ordering meals for pickup only.
As a former Publican, the restaurant business is a topic that is very close to my heart and it is extremely painful to watch the businesses struggle throughout the Corona Lockdown.
Something had to been done to support the owners in their time of need.
Enter localrestaurant.com.au which is the creation of my wife Lauren Sherson and her Tech co founder Rafael Cohen.
The company was founded 12 days ago in response to all the local restaurant owners discussing how their margins on delivery orders via the various delivery apps were killing there business. Couple that with the fact local residents were crying out to know which restaurants were actually open and who offered normal take away as picking up food was a legitamate reason to leave the house and get your excercise at the same time.
At localrestaurant.com.au ( our online offering) we provide the customers to order their favourite meals to pick up with 100% of the profit going back to the restaurants as we charge 0% commision on all orders. We have also partnered with a local charity and are encouraging customers to order a second meal which will be donated to a local resident in need, as well as doubling up on the money making its way to the restaurants bottomline.
The restaurant owners are so grateful to find that people are out there activly looking for ways to help them stay afloat.
I encourage everyone to do what ever it takes to keep all industries ticking over.
Local Restaurant is just our little contribution to protect an industry we care about.
If you own a restaurant, please get in touch and we can get you up on our site ASAP to get your profits rolling in again.
Are there any best practices for marketing a community-based cafe?
- Look for Facebook community groups and contribute
- Facebook engagement and branding ads
- Host community events in your cafe; for example, mummy's lunches, poetry nights, etc
- Have an interesting story? Try approach the local paper/radio to feature you
Which social media platform is best? How often should you post? What type of social media content drives engagement for restaurants?
Just like any strategy, take a look at where you make your most money, then find the people who are most likely to buy in that space. Why do they come to you for that experience, and not the restaurant down the road? Or order in from Deliveroo?
Once you understand what's motivating these people to open their wallets to you, you can start working the channels which will present your best offers to them in the best possible way. At the time they're ready to buy.
I believe in cultivating a work culture that will help my employees not only grow skill-wise. What are some good strategies that will help me retain them?
Ask them, have a conversation with them!
It will be as different and as individual as they are.
Don't fall into the trap of thinking that you can apply a blanket approach. People and their behaviour are reinforced and rewarded in different ways, at different times, in different environments.
Behaviour can be shaped, predicted, reinforced, punished and most important measured.
How often do we start a conversation with...you always...everytime....you never....
Get baseline, behaviour and then measure.
To get more of the behaviour you want or want more of, reinforce through reward (actually has to be though). If you do this well you will find the behaviours you don't want or want less of start to go diminish and go way.
The absolute correct answer to your question is right there...right there... with that employee and that employee and that employee.....
Hi all, my name is Wilson and I have a restaurant, Sonley Stonegrill & Bar, at Blackburn. However, the spot of the restaurant is out of the main road and there are nearly none walk-in customers....
As I look at your website I see that you are a Steakhouse, not cheap and not BYO. Tricky to be the friendly local with that but you can definitely be the special treat so you need to look further afield as well for customers. Your clientelle may not be the instagram type just yet but they will definitely be your Trip advisor type so respond to your negative reviews asap.
* work on the SEO of your site so people can find you for what you provide, not just where you are - tell them about your 400 DAYS WAGYU - it's worth travelling for
* open for a few lunches Thurs - Fri, and let all the local small businesses know about it - put your blackboard out!
* Get onto Google local business as Jason says
* Connect with some local hotels (accomodation) closer to the city and invite the Head of concierge for lunch so they can recommend you to their customers
*Get some good PR happening in local papers - eat sections and business & food mags/portals so you can tell everyone about Sonleys, those who aren't looking for you today but might like a steak next week.
* Don't give away too much too soon - you will find you have a niche market who will pay for the quality of what you do (as long as you do it)
Best of luck
Hey guys, We want to sell a small Cafe/takeaway type restaurant out in the suburbs. It's quite stable with a modest, but consistent turnover. We're having a bit of trouble even getting enquiries....
You already have regular clientels, why not try simply posting a sign outside that this business is for sale or have a chat to a few of your better, well connected clients? The sign will generate some interest to local folks who might like to try their hands at running an already established cafe. Smart business people will see that there is an opportunity and they may not want to buy it themselves but they may have friends or associated that are looking for one. What better reference than coming from a regular who can vouch for your business.