Hospitality Q&A

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Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at

In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, ...  Continue Reading
Tobias Sherson added an answer to this question
7
Top voted answer
Tobias Sherson

Tobias Sherson at

Hi there,
I'm Tobias Sherson, head of operations for Local Restaurant PTY LTD which  has a new online platform for ordering meals for pickup only.

As a former Publican, the restaurant business is a topic that is very close to my heart and it is extremely painful to watch the businesses ...  Continue Reading
Jane Jones

, Manager at SavvySME

This is a great initiative @Tobias Sherson .  

Jane Jones

, Manager at SavvySME

Are you thinking this is something that you'll continue with long term - when we eventually come out the other end of COVID?

David Bobis added an answer to this question
David Bobis

David Bobis at

Top 20%

Some ways:

- Look for Facebook community groups and contribute
- Facebook engagement and branding ads
- Host community events in your cafe; for example, mummy's lunches, poetry nights, etc
- Have an interesting story? Try approach the local paper/radio to feature you

Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10%

Just like any strategy, take a look at where you make your most money, then find the people who are most likely to buy in that space. Why do they come to you for that experience, and not the restaurant down the road? Or order in from Deliveroo?

Once you understand what's motivating these people to open their wallets to you, you can start working the channels which will present your best offers to them in the best possible way. At the time they're ready to buy.

Greg Rogers added an answer to this question
Greg Rogers

Greg Rogers, Founder and CEO at

Hi Nathan,
Ask them, have a conversation with them!
It will be as different and as individual as they are.
Don't fall into the trap of thinking that you can apply a blanket approach. People and their behaviour are reinforced and rewarded in different ways, at different times, in different environments. ...  Continue Reading
Jessica McGrath added an answer to this question
Jessica McGrath

Jessica McGrath, Marketing Consultant at Stoke Marketing

Hi Wilson,
As I look at your website I see that you are a Steakhouse, not cheap and not BYO. Tricky to be the friendly local with that but you can definitely be the special treat so you need to look further afield as well for customers. Your clientelle may not be the instagram type just yet but they will ...  Continue Reading
Jeffrey Joel added an answer to this question
Jeffrey Joel

Jeffrey Joel, MD at Auspac Trading NSW PL

You already have regular clientels, why not try simply posting a sign outside that this business is for sale or have a chat to a few of your better, well connected clients? The sign will generate some interest to local folks who might like to try their hands at running an already established cafe. Smart business people will see that there is an opportunity and they may not want to buy it themselves but they may have friends or associated that are looking for one. What better reference than coming from a regular who can vouch for your business.

Pius Jeon

,

I love your outside-the-box thinking. This idea is simple, easy and effective.