What is the purpose of a professional service business and when do you need to use one?
Every industry has been impacted differently in recent months. How is your business seeing through this period? Whether you're in accounting, law, marketing, PR or otherwise, we'd love for you to...
For me as a marriage celebrant, it was a bit of a shock at the beginning of the lockdown as we really didn't know what we are facing, as well as weddings were limited to only 5 people for some time, then 10, 20 and we can now see how it's slowly opening up for outdoor venues - at least in NSW.
So I actually used this situation to develop the option of the small wedding at my place in my backyard garden, of course, following the Covid regulations, as they change. Surprisingly enough this alternative actually worked for many couples. Whether it was because of the mandatory regulations, or because couples actually liked the idea of avoiding the big demanding wedding scenario and going with a small intimate wedding ceremony.
At least this way, I could offer couples a nice alternative option to tie the knot.
How to conduct a comprehensive market research? What resources would you recommend? Share your tips and experience.
The best way to start any research is, to begin with, your goals. First, outline clearly what you are aiming to achieve with your research. This will ensure your research has a clear scope and direction.
Some broad areas of research are outlined below.
As with any venture, it is vital to understand your customer when beginning a new professional services venture. Create a clear outline of your customer to help direct your business. Some questions to ask include:
An important element to consider is the demand for the services you intend to offer. Research how much demand there is for your offering. Google Trends can be useful for this type of research.
I was just wondering if you've found success with them. I'm not talking millions here, just if they generated much interest?
I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
How should you use social media for professional service businesses such as dentists, lawyers, accountants and designers? Do you have any tips to share?
Social media and technology are 24/7 so it is easy to get sucked into it but you do not have to let it run your life! My advice is to pick a few things you enjoy doing and do them really well. You cannot be everywhere all the time so choose high impact activities that work for you and play to your strengths. For example, Thought Leadership is a great way to build your brand, increase your visibility more broadly, raise your profile and attract more clients. Activities like speaking at a conference, writing articles, building your following on social media all contribute increasing your awareness with potential customers and building your credibility with a larger community. Instead of trying to start your own blog or newsletter, try contributing regularly to existing well trafficked blogs in your industry or newsletters of likeminded organizations reaching the same target audience as you. Make sure you put your URL or contact info on it so they can find you and follow up. When your articles or talks become available online, make sure to send them out via social media to all your friends, followers and contacts.
Don’t let social media drive you crazy, you do not need to be everywhere, it does not matter which platform you choose just pick one or 2 that are authentic to you. It should look and sound like you and the brand you have built. Whether yours is polished or more informal, chatty or academic, humorous or snarky, it is a way for your personality to come through. Everyone is not going to like you or hire you but for the ones who would be a great fit for you make sure they feel and keep a connection and give them a reason to remember you so that when they need your help they think of you first. Start small and build as you go. For me I started speaking at local events and then submitted proposals to speak at industry conferences and trade shows nationally and eventually global events too. Same advice goes for writing start with small publications then move up the food chain to reach bigger audiences.
Key people need to be on LinkedIn so that they can be found too. It adds credibly and transparency when you know the people you are meeting or working with know people in common. LinkedIn has become more than an online resume or rolodex, it is the foundation for building relationships in the digital economy. You do not need to blog or be on all social media platforms but make sure you are active on the ones where you are. If your customers do not use Facebook, Twitter or Instagram to find you then you do not need to make them a priority. For many professional service businesses like mine, LinkedIn matters the most.