What are the top influencer marketing platforms and tools for Instagram?
What is the best way to find YouTube influencers to collaborate with?
Do you have experience with influencer marketing on Instagram? What was the cost and did it help your business?
Hi Phil, I haven't as yet, however have been considering it for a new product I have released. On reading on some business facebook groups I am a part of I have noticed that it can be quite hit and miss.
The biggest takeaway I have gotten from my research so far is ensure you have all the right paperwork ie contracts - branding specs etc in place is key. What are they going to do on your behalf (ie how many posts, what are they going to say, what hashtags etc they are going to use etc) and How are they going represent you , when , how often etc.
I was shocked to hear how many 'scammers' there are out there - with fake followers, bots etc that will not yeild any results.
I say Go for it! but, like all business - Do your own research and Due Diligence!
I'm struggling to establish and grow my influence on social media. What are some good tips to improve your online presence and building yourself up as an influencer?
Like Jef says. time and really honing on who your audience is. It takes 7 years to be a lawyer, it takes the same amount to become a doctor. Why should you just wait 7 days to become an influencer?
Create enough reason for people to follow you. That means content that they resonate with. Once they are familiar with you, then they know, like and trust you. And people do business with those they know like and trust.
There is no over night success. Everyone that you see showing up has been working behind the scenes for a lot longer than they care to admit. You have to put in the work. Don't go out searching to be an influencer, create the influence and then, if it's strong enough, people will decide if they want to be influenced.
Be clear on who your Audience is, what your message is and what channel you want to reach that audience. And just go in with faith.
Working with influencers is something I'm considering. I'm keen to hear from business owners who have gone down this path of working with social media influencers. Thanks!
I am interested in other people's experiences too. Wathcing with interest :)
Any recommendations of agencies, tips, do's, what-not-to-do's, etc would be greatly appreciated!
I would contact women in global business, they should be able to direct you.