What are the best ways to measure the effectiveness of an outdoor advertising campaign?
What is the average price range to rent a billboard for advertising?
From small posters and vehicle advertising to oversized billboards, how much should you budget for outdoor advertising?
This is another of those old chestnut questions that pre-supposes that there is some genuine delineation between digital and traditional. As if Digital is something just discovered and considered separate from other marketing activities and disciplines.Let’s get one concept straight – Marketing is marketing, the addition of a prefix (i.e. Direct; Digital; Gorilla; Interruption), is just a simple way of defining what area of the art or science you are discussing.Digital refers to a platform/medium used within marketing for over a quarter of a century to carry, transmit and display ideas and messages (text pictures sound etc.)So every time that someone else asks if digital marketing is taking over traditional marketing for the hundred-thousandths time I feel the need to state the bleedingly obvious again – NO!