Outdoor Advertising Q&A

Cost of Outdoor Advertising

Billboards and other outdoor advertising come in many shapes and sizes. These shapes, sizes (and locations) determine the price you'll pay for these advertisements. 

Posters 

Posters are most commonly 6.0m x 3.0m.

They’re the smaller signs you see around everywhere and are a trendy choice for small to medium businesses that are predominantly found on connecting and secondary roads, stations, cafe districts, and suburban commercial areas.

The cost of maintaining a poster-sized advertisement ranges from $1,800 to $3,750 a month.

Portrait

Portraits usually come in three different sizes: 3.0m x 4.5m, 4m x 6m, and 6m x 10m.

These are also referred to as style panels and are a cost-effective way to advertise outdoors in cities.

This type of billboard cost ranges from $2000 to $8000, depending on the size and location.

Super 8

Super 8 billboards are most commonly 8.3m x 2.22m and are in high demand.

They are similar in proportion to their larger "Supersite" billboard cousins but are a more cost-effective way to advertise. These cost-effective ads can be found all over cities ad are perfect for small businesses that don’t have a massive budget, but want to make a splash!

These advertisements are usually found roadside in metropolitan areas and priced between $4000 and $10,000.

Supersite

When you hear the word billboard, the image of a Supersite billboard is most likely what comes to mind.

These ultra-effective roadside billboards are 12.66m x 3.35m and cost. 

This billboard cost ranges from $6500 to $20,000 a month, depending on the size and location.

Spectacular

When you think of massive billboards these are the big boys that come to mind! These monster advertisements are usually 18.99m x 4.55m and can be seen by 50,000 to 150,000 cars a day.

They are usually located on highways and main roads in cities.

These billboards can cost between $12,000 and $40,000 a month.

Gantry

Gantry billboards are the long billboards that are seen under overpasses in cities. These highly effective billboards are usually 22.58m x 2.55m.

If I had a dollar everytime I looked at these while going under an overpass, I’d probably be able to afford one of these.

These types of billboards are expensive, but get a lot of views, their cost ranges from $8000 to $30,000, depending on placement.

Landmark

Landmark billboards are pretty hard to miss. They're the massive billboards on the sides of buildings, think Federation Square in Melbourne or Taylor Square and the Silos in Sydney. 

Fashion brands are synonymous for using these placed on the sides of buildings to look totally edgy. 

And, it works!

These adverts vary in size and price, ranging from 10,000 to a reported $250,000 a month.

Digital

Digital billboards are rapidly rising in popularity. They are highly effective because of their high resolution, creativity, and variability. 

These billboards come in many sizes but expect to pay over $15,000 for one of these advertisements.