Market Research Q&A

Bridget Holland added an answer to this question
Top voted answer
Bridget Holland

Bridget Holland, Director at

Ling Lee, that is a really hard question to answer with no context!  But I'll give it a go.
The very first thing you have to do is decide whether you are going to be upfront about the fact that you are a (potential) competitor or whether you are simply going to pose as someone interested in the area ...  Continue Reading
Ling Lee

, at Digital Marketing and Personal Branding

thank you so much for your fantastic response!

Sonja Ceri added an answer to this question
Sonja Ceri

Sonja Ceri, CMO at

Top 10%
The best way to start any research is, to begin with, your goals. First, outline clearly what you are aiming to achieve with your research. This will ensure your research has a clear scope and direction. 
Some broad areas of research are outlined below. 
As ...  Continue Reading
Paige Arnof-Fenn added an answer to this question
Top voted answer
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10%
Market research is a critical tool for business yet often overlooked or underutilized.   Are real customers willing to pay real money for your product or service?  If so you have a real business.  Do not just ask your friends & family for feedback, they do not want to hurt your feelings ...  Continue Reading
Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

Top 10%

Hi Steve,

Great to see you're doing a survey.

Looking at the questions, I'm struggling to see what you hope to learn. Are you looking to find out what problems people face at a major appliance retailer?


John Eustace added an answer to this question
John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

It is easy to suggest generalities, however what has proven popular on social media has little bearing on fiscal reality and your practice’s commercial aspirations. You will find that there is a great deal of emphasis placed on technology and rather obvious communications platforms, and whilst they ...  Continue Reading
Animal Emergency Service

, The Animal Emergency Service is a specialised veterinary pra at Animal Emergency Service

Thank you John. This is really a great idea to analyze competitor and drive new ideas to create new audience.

Steve Osborne added an answer to this question
Top voted answer
Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Top 10%
What makes you think you need to be different from your competitors?No, I'm not trying to be smart. It's a legitimate question. Do your customers or prospects buy based on differentiating factors? Do they value differentiation? If so, to what extent? If not, why are you trying to be different?Reading ...  Continue Reading
Lisa Ormenyessy added an answer to this question
Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

In Australia, the ABS has some great stats. Some you have to pay for others not. Their help desk staff are awesome at helping you mine the information you are searching for too.

Industry organizations will generally have good stats around their members too - even if they are not 'formalised' . Sometimes making the call and asking is a great place to start.

Were you looking for something in particular?

Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I typically review the major players and the industry and look at what they aren't doing well, or aren't doing at all. Those gaps are the best opportunities.
After that, I'll do research into how much a potential revenue / profit is happening within that industry. I'm essentially trying to determine if ...  Continue Reading
Felicity Law added an answer to this question
Felicity Law

Felicity Law, HR Executive at

I use LinkedIn also. You can check what groups people are following in specific roles and industries. I also subscribe to media alerts and specific industry publications. As an example, in the HR field it is AHRI, and HC Online. If the industry is construction for example, I would use media alerts, regulatory bodies' websites, and Tendering alerts.

There is Seek where you can see what is going on too, industry whitepapers and good old google. Try googling "industry trends" - Deloitte have research stats as does business government websites.

I hope this helps.