Web Analytics Q&A

I believe we've used both? I don't recall which was better. One has better templates than the other? I think they're both top of the game though and competitive. Don't think you can go too wrong either way.

Great question!
Firstly you need to decide your aim for marketing. Is it about branding or conversion?
If it's about Branding, There is no actual way of tracking it if it's now digital. If it's digital then you can track it by impressions.
If your aim is conversion. You can make fill out a form (asking about where they know about you) at the time of conversion so that you can track.
If your marketing is digital then it is very easy, you can use google analytics and try to track customers at the time of conversion.

There are some tremendous resources available on the "Gazelles.com" website which focuses on a "one page business plan . You are extremely astute to recognise that  understanding  key metrics from the outset will position you well for success.

I would recommend looking at plugins for the following analytic platforms:

• Google Analytics (as mentioned above)
• Piwik Analytics
• Mixpanel
• Crazyegg

I won't recommend a specific plugin, but plugins for those platforms are some of the best analytic platforms I am currently aware of in the market.

Hi Vikas,

I agree with much of Steve's comments. Talking to people is the best way to ascertain if your idea has legs. If people get excited by your concept, and start elaborating on your idea or making suggestions on what you could do with it, it may suggest you're onto something conceptually.

Have a clear idea of your target market and get out there as much as possible.

Ask people for honest answers. There are meetup groups in most cities these days that allow you to engage with other entrepreneurs and share advice with one another.

I would suggest mixing your face-to-face interviews with online surveys. Ask people if they'd use the product or service, how much they would pay for it, how often they would use it, etc.

Further to this, I would suggest a few things:

• Start a Facebook page, create some content and drive interest. See if people get excited and if you can gather a following.
• Create a landing page for your business (just set up a cheap one) to give your concept some credibility.
• Ask for expressions of interest and collect a database either through social media or on your website. This means when you go live, you've got an audience ready to market to.
• It may also be worth looking at Kickstarter or GoFundMe also.

There are heaps of plugins for Woo. I think you will find all you need here: http://codecanyon.net/search?utf8=%E2%9C%93&term=w...

I wouldn't recommend any of the free plugins for Woo as they are generally not supported or updated for security. This place is good to buy from.