Video Production Q&A

Geoff Crain added an answer to this question
Top voted answer
Geoff Crain

Geoff Crain at Kingstar Media

Hi Michelle,

The best software to use for an explainer video is loom. It allows you to record your screen and provide a live explainer video at the same time. 

The software is free and very easy to use. I highly recommend it. 

Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10%

The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.

Then, once you know that - how can video content give those people something they care about?

If you answer the first question, the second one is much easier.

Also, check out a business I worked with in this space  looking to do just what you're asking:

Lisa Creffield added an answer to this question
Top voted answer
Lisa Creffield

Lisa Creffield, Founder at

This may depend on budget and what you want, as well as how much support you need. Are you looking to create a very "glossy", Cannes-award-winner with a six figure budget to match? Or are you looking for regular social content that will mainly go on YouTube and Facebook?

There is a lot ...  Continue Reading
Hatty Bell

, Community Manager at

Great insight @Lisa Creffield ! Your final point really stood out to me. Again it's remembering where the video will be placed. Video's for social need to be good quality, but they can be a little bit more natural right? 

Natasha Berta added an answer to this question
Natasha Berta

Natasha Berta, Owner at

Top 10%

I love iMovie which is the free tool that comes with your Apple laptop or device. You can produce really high-quality videos easily. And the longer you use it and the more you learn, the better your videos become. 

Craig Gardner added an answer to this question
Top voted answer
Craig Gardner

Craig Gardner at

Depending on a number of variables: whether the video is hosted and what it is shot on and with.
To have a video, written script, directed, shot with camera man and sound guy at a location, not hosted and a reputable supplier the cost would vary $3,500-5000. I hope that this answers yor question.

Yee Trinh

, Cofounder at

@Craig What do you mean whether the video is hosted/not hosted?