Video Production Q&A

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Reg Sorrell added an answer to this question
Reg Sorrell

Reg Sorrell, Video Producer at Online Videos Perth

I personally use Premiere Pro, but I'm not a fan of their business model, so wouldn't recommend them. I would recommend Da Vinci Resolve 16 to start with. It is absolutley free and you can upgrade for a one off fee of $299 (Studio). Very powerful and to top it off, it is an Aussie company.

Glen Rothquel added an answer to this question
Glen Rothquel

Glen Rothquel, Get More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits

Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.

Geoff Crain added an answer to this question
Top voted answer
Geoff Crain

Geoff Crain at

The best way to get affordable video production is to have a set goal for your creative (ex. drive awareness or drive sales) and source quotes from 3-5 different production companies to achieve it. 

Every production (creative) agency is different. Some specialize in brand creative, others ...  Continue Reading
Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10%

The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.

Then, once you know that - how can video content give those people something they care about?

If you answer the first question, the second one is much easier.

Also, check out a business I worked with in this space  looking to do just what you're asking:

https://www.thisisconstruction.com.au/

Lisa Creffield added an answer to this question
3
Top voted answer
Lisa Creffield

Lisa Creffield, Founder at

This may depend on budget and what you want, as well as how much support you need. Are you looking to create a very "glossy", Cannes-award-winner with a six figure budget to match? Or are you looking for regular social content that will mainly go on YouTube and Facebook?

There is a lot ...  Continue Reading
Hatty Bell

, Team at

Great insight @Lisa Creffield ! Your final point really stood out to me. Again it's remembering where the video will be placed. Video's for social need to be good quality, but they can be a little bit more natural right?