Share any free or paid software for high-quality video editing, fit for corporate and marketing videos.
I personally use Premiere Pro, but I'm not a fan of their business model, so wouldn't recommend them. I would recommend Da Vinci Resolve 16 to start with. It is absolutley free and you can upgrade for a one off fee of $299 (Studio). Very powerful and to top it off, it is an Aussie company.
What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs... There...
Does anyone have any tips when it comes to outsourcing affordable and high-quality video production?
The best way to get affordable video production is to have a set goal for your creative (ex. drive awareness or drive sales) and source quotes from 3-5 different production companies to achieve it.
Every production (creative) agency is different. Some specialize in brand creative, others for lead gen or performance-focused campaigns. Once you determine what goal the creative will help you achieve, you can research and find a creative agency that best fits the agenda.
Narrow the search to 3-5 agencies and request quotes from each one. Once you receive the proposals you can understand the production costs and see if there are any parts that you can handle yourself.
In our experience, it is easier to have the creative agency handle the heavy lifting. Rather than wasting time and resources in an area that is not our expertise.
Has anyone in the construction industry used video as part of your marketing strategy? In what ways can construction videography drive more business?
The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.
Then, once you know that - how can video content give those people something they care about?
If you answer the first question, the second one is much easier.
Also, check out a business I worked with in this space looking to do just what you're asking:
In your experience of small business video production, would you recommend going with a video agency or an independant or freelance videographer?
This may depend on budget and what you want, as well as how much support you need. Are you looking to create a very "glossy", Cannes-award-winner with a six figure budget to match? Or are you looking for regular social content that will mainly go on YouTube and Facebook?
There is a lot of overlap between independents and agencies in terms of what each can offer. It's probably best to get an idea of some of the work they have done before and what their specific capabilities are.
Some things to consider are:
The services you need
Your time and flexibility
To give an example, I work as an independent videographer and my background is in TV news as a reporter and videojournalist. Because of this, my top skills include being able to carry out an interview, from drawing up the questions to ensuring that we get the right messaging in the answers. I can storyboard and scriptwrite, so when I'm interviewing, I know what soundbites we'll need for the final production and I make sure I get them. This is great for customer case studies. But I don't currently offer drone photography and I'm not an experienced 3D animator. So if someone approaches me wanting these elements, I'll usually refer them to a different videographer or agency.
My final piece of advice is that most video today is very ephemeral. All productions should be good quality, but frequency and timeliness are paramount in our world of endless streams of content and short attention spans. If I see companies making one key mistake, it's taking too long over a single production: typically making it too long and going through endless approvals, whereas they could probably have produced several videos with the same material in half the time.
Can anyone advise how I should go about creating short videos to promote my products? Are there video apps or tools I can use or should I outsource to a video producer?