Do certain industries benefit more from native advertising?
How much do agencies usually charge to create a native ad campaign?
The cost of hiring a native advertising agency or publication can fluctuate greatly.
The amount you'll pay a native advertising agency depends on several factors:
Relevance and quality of an ad
Development and production
Based on each of these, you could pay $5 for an in-feed native ad or $100,000 for a full article native ad at BuzzFeed.com!
If a site has a high domain authority, the more money that site can command for an ad. Here's a quick breakdown by our friends at Crazy Egg:
A higher domain authority typically correlates to more prestige and more eyeballs for adverts. These are some of the most prestigious websites you can place your native ad:
Cost for Native Ad (Full Article)
Like other forms of advertising, however, you can offset price by improving ad relevance. Agencies and publications, especially smaller ones, are more likely to work with you if your content aligns with their content.
Another benefit of dealing directly with agencies and websites is that there may be room to negotiate. Some publications may have strict prices, but like my abuela says, "It never hurts to ask mi amor."
Creating your own content is another excellent way to say money when dealing with native advertising agencies; however, some agencies may not permit this because they have a particular format and style they need to adhere to.
I hope I was able to answer your question!
What experiences do you guys have working with native advertising agencies, publications, and ads?