Native Advertising Q&A

There is one critical difference between advertorials and native advertising, and that's how the user experiences each advert. 

Native ads are designed to blend into a platform (or website) to look like the website's regular written content. The goal of a native ad is to create an ad that the reader may not necessarily be aware is an ad. An advertorial, on the other hand, is more blatantly an advertisement. 

Because native ads are formatted (and written) to blend in within a specific website, they are published only on one website (or platform) at a time. An advertorial is typically reused on multiple platforms and sites because they are not necessarily formatted to blend in with its written content.

While native advertising is gaining popularity over more traditional advertorials both have their place within a holistic marketing approach, advertorials are better suited when an audience expects a sales pitch (or you want to reuse a specific advert). In contrast, a native advert is better when you want to advertise your business more subtly to a particular platform (or website's) readership. 

While the average cost of advertising in the local paper (or magazine) can range between a few hundred dollars and a few thousand (or a thousand to tens of thousands in the national paper depending on placement), this doesn't take into account having an advertorial being written for you. 

An intermediate copywriter (3-5 years) will typically create an advertorial for you in the paper for $0.12 to $0.50 per word, while a more experienced copywriter will charge $0.50 to $1.00+ per word. 

Advertising agencies who have in-house copywriters (or freelance copywriters) may also choose to charge a flat-rate fee or by the hour. 

When I quote a client for work, I usually provide three options with quotes close in price to allow clients to choose the method they're most comfortable with.

For example, if a client came to me to write a 550 to 600-word advertorial that I quoted at 4 hours, I would charge (or quote) the following:

A $.80 per-word option that could range between: $440 to $480 depending on the number of words the advert comes out to. (with an upfront deposit of $220)

A $110 hourly option for the first 4 hours I quoted and then a reduced rate of $50 per hour once I pass the quoted time. (with an upfront deposit of $220.)

A flat-rate fee of $460 with half being paid upfront and the rest paid on completion. 

You would then add the copywriter's fee on top of the publication's fee. 

Advertising agencies may charge an additional publishing fee as well. 

I hope this answered your question and wasn't too confusing! :)

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Hope this helps

While both advertising strategies are forms of paid media created to "blend in" with content on a webpage, there are some key differences between native advertising and sponsored content.

Native advertisements are essentially ads on web pages next to the main content and typically link to sponsored or paid media/listings. 

If you're shopping for gym equipment on Amazon, you may see "promoted" listings or posts above, underneath, or to the side of products, you're browsing. These may look like regular products that resulted from your search, but they are, in fact, native advertisements. 

You can spot native advertisements by looking for little text that will label them as "Sponsored" or "Advertisement."

Native advertisements are primarily used to build trust with consumers/readers.

Sponsored Content is a type of native advertisement that is not directly an advertisement. Sponsored content typically takes the form of a brand-sponsored article, listicle, or video. 

You can spot many of these on major publications like:

• Buzzfeed
• Forbes
• Huffington Post
• Harvard Business Review  
• The New York Times

Hi thanks for your great question!
The key to great native advertising is to tailor your content to the platform you are advertising on. 

For instance if you want to advertise your new skin care range on Vogue you would create an article that mentions your product in a informational way with advice on how to use it and what companion products will go with it. 
Successful native advertising is a way of advertising your products without looking like you are advertising. It's best to provide more information for the reader so they feel like they have learned something as well as found out about your product. 
It's a very popular way to advertise your product on companion websites. According to Outbrain.com, it is estimated by end of 2021 spending on native advertising will be $57billion. Many customers will buy a product from a native ad rather than a traditional ad as they feel they aren't been given the 'hard sell'.
Outbrain also states that native advertising has a 5-10 times higher click through rates (CTR) than other forms of online advertising. 

It's an avenue worth exploring. 
Hope this helps!