Business Ideas Q&A

Well, I can't answer this from a personal perspective yet (although my wife may get pulled into helping with my ventures at some point).

First, it is important to keep separate actions and attitudes. At work you must fill your role and do your part, but you can't take any attitudes from that into the personal relationship (at least not long term). At work they may be your equal, superior or subordinate, but at home you are equals and must treat each other as such.

From business that I know spouses have gone into:

• Creative Agencies
• Restaurants
• Law Firms
• Retail (specifically boutiques)

Why do I think the above types of businesses work for partners? Typically because the are more traditional small businesses (they aren't trying to be the next internet juggernaut at least from the ones I'm aware of). The roles they have are either equal or complementary.

Example 1 (Law Firm)

Husband is a Business Lawyer, Wife is a Family Lawyer

Example 2 (Creative Agency)

Wife runs business operations, Husband is a designer

Example 3 (Restaurant)

Husband cooks, Wife manages

I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.

So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or service. (Which is nowhere near as catchy.)

I'm also a firm believer and practitioner that simple means more people understand your offering, leading to wider adoption or sales. So instead of taking an existing noun and making it an adverb (try it yourself - take any place, thing, or name and add "ly" to the end) which so many digital startups seem to these days, I just focused on that simplicity. What do I do? Who am I? What is my company?

I Sell Words.

My advice would be to think about your business and write at least a paragraph about your value proposition and goals. Whittle it down to an essential sentence. Then the words in the sentence can guide you to a suitable name.

HA HA HA - no such thing exsists - it is like a mythical unicorn :-) 

Ideal - one that works without you as much as possible with happy (or no) staff.

Like all things, it depends.

I advocate talking to as many people as possible - that have the problem you are solving. So you can find out more about other people who are possible customers when you get your product sorted.

There really is no need to talk about the idea.