Can anyone give any tips on how to choose a creative and unique business name that makes your busines stand out from the crowd (for the right reasons)? I'm finding it so difficult choosing a business...
What business ideas might be best suitable for a team of two consisting of spouses or partners? Some ventures might prove challenging for people who also share most other aspects of their lives and...
Well, I can't answer this from a personal perspective yet (although my wife may get pulled into helping with my ventures at some point).
First, it is important to keep separate actions and attitudes. At work you must fill your role and do your part, but you can't take any attitudes from that into the personal relationship (at least not long term). At work they may be your equal, superior or subordinate, but at home you are equals and must treat each other as such.
From business that I know spouses have gone into:
Why do I think the above types of businesses work for partners? Typically because the are more traditional small businesses (they aren't trying to be the next internet juggernaut at least from the ones I'm aware of). The roles they have are either equal or complementary.
Example 1 (Law Firm)
Husband is a Business Lawyer, Wife is a Family Lawyer
Example 2 (Creative Agency)
Wife runs business operations, Husband is a designer
Example 3 (Restaurant)
Husband cooks, Wife manages
Have you pivoted your products, services or business model? What strategies have you developed to keep your business running and thriving throughout these uncertain times?
I've been encouraging clients to start either preparing or applying for the myriad of local, state and federal grants that are available now or will be available in the coming year. Think about where there will opportunities based on the year we've just gone through.
The ones that come to my mind are mental health, job creation (including recruitinment and training), buisiness resilliance. and digital services.
If you are in one of these industries already, then position yourself to be more visible, so that when grant applicants are seeking proposals, you'll be at the forefront.
To get started, visit the Australian government's grant finder website and find out the type of criteria they look for https://business.gov.au/Grants-and-Programs
How do you get inspired to come up with an awesome business name that truly reflects your brand? What should be involved in the creative process?
I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.
So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or service. (Which is nowhere near as catchy.)
I'm also a firm believer and practitioner that simple means more people understand your offering, leading to wider adoption or sales. So instead of taking an existing noun and making it an adverb (try it yourself - take any place, thing, or name and add "ly" to the end) which so many digital startups seem to these days, I just focused on that simplicity. What do I do? Who am I? What is my company?
I Sell Words.
My advice would be to think about your business and write at least a paragraph about your value proposition and goals. Whittle it down to an essential sentence. Then the words in the sentence can guide you to a suitable name.
As someone that does a lot of new product development every year, I’m always interested and intrigued to hear what is working for another business owner. Additionally, is there anything in this area...
The person with the idea is responsible for creating a presentation in some form. A document or whiteboard work fine. From there it's reviewed by the affected department heads, put out for all senior management to view and comment on, then we do a Managers meeting to hone it down to what will work best. It is again vetted by the department manager who will be responsible for inplementation, and is then put into action. It sounds laborious, but really only takes a week or two to get rolling.
Is it one that runs smoothly with or without you?
What are the risks in sharing your startup or business ideas with others? What precautions should you take?
Like all things, it depends.
I advocate talking to as many people as possible - that have the problem you are solving. So you can find out more about other people who are possible customers when you get your product sorted.
There really is no need to talk about the idea.
For those starting a business, one of the most important things is coming up with a product or service that people need or want. Unfortunately, this is not as easy as it sounds. If I've got a...
You have it right. Google.
Don't just type in Google your idea in your words, try other variations. Similar ideas or products and see how they track.
Reality is, Google has made life a lot easier when it comes to researching ideas. So it is the logical first place you would go.
Biggest issue is most people don't know how to use Google to it's full potential. Typing in a persons name is not how you search for them on Google.
Here is a video I made on using Google for skip tracing. The first 10 minutes should be enough to show you some ways to research your ideas a little better.
Family and friends could give you a bias opinion. Google will tell you from a Global scale what interest there is out there. Google will not say it is a Good or Bad idea. It will give you the data so you can make that assessment yourself. So yes, Google it. After you have done that and you believe it is a viable product. Then look at drafting a business plan and continue to research as you go.