Business Ideas Q&A

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Tom Valcanis added an answer to this question
Top voted answer
Tom Valcanis

Tom Valcanis, Copywriter at

I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.

So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or service. (Which is nowhere near as catchy.)

I'm ...  Continue Reading
Mark Reisinger added an answer to this question
Mark Reisinger

Mark Reisinger, Owner at

Top 20% Get quote
Hi Amit,

I actually do know where you're coming from on this one. Big business does have a major advantage in having large advertising budgets, but on the downside they are less agile and this is where smaller business can gain a foothold.

You only have to jump onto any one of your local ...  Continue Reading
Hatty Bell

, Community Manager at

Great insight @Mark Reisinger - the testing never ends right? Have you done much testing yet @Amit Batra ?

Marc Shaffer added an answer to this question
Marc Shaffer

Marc Shaffer, CEO at

The person with the idea is responsible for creating a presentation in some form.  A document or whiteboard work fine.  From there it's reviewed by the affected department heads, put out for all senior management to view and comment on, then we do a Managers meeting to hone it down to what will work best.  It is again vetted by the department manager who will be responsible for inplementation, and is then put into action.  It sounds laborious, but really only takes a week or two to get rolling.

Jef Lippiatt

, Owner at Startup Chucktown

I definitely appreciate your answer

Hatty Bell

, Community Manager at

Great insight @Marc Shaffer 

Jef Lippiatt added an answer to this question
Top voted answer
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I don’t completely disagree with @Aishah Mustapha , but I think it is a limited answer. The problem as a startup venture you don’t always have all the answers figured out before you start doing business. I’ve been a beta tester of many services that changed after some initial traction. ...  Continue Reading
Hatty Bell

, Community Manager at

Great input @Jef Lippiatt ! I totally agree with your point about lots of brands moving away from the more abstract names or play on words. I have worked with SME on naming in the past and always try to move founders away from the more abstract names...it works for Google, but not for everyone! 

Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

Top 10%

Like all things, it depends.

I advocate talking to as many people as possible - that have the problem you are solving. So you can find out more about other people who are possible customers when you get your product sorted.

There really is no need to talk about the idea.

Brad Lyons added an answer to this question
Brad Lyons

Brad Lyons, Consultant at

You have it right. Google.

Don't just type in Google your idea in your words, try other variations. Similar ideas or products and see how they track. 

Reality is, Google has made life a lot easier when it comes to researching ideas. So it is the logical first place you would go. 

Biggest ...  Continue Reading
Brad Lyons

, Consultant at

Sorry, this is the link: https://youtu.be/FQOqhPH8dn4