Direct Marketing Q&A

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Arjun Kohli added an answer to this question
Arjun Kohli

Arjun Kohli, Inbound Marketer at

Introductory email is fine. But I need to understand more about your product or services/  source of email ( i.e. have you generated via website lead form or secondary research)

Kealey Nutt added an answer to this question
Kealey Nutt

Kealey Nutt, Director at Eleven & Twelve

Top 10%

Thanks Phil. I've always wondered what the advice is. Surely not every great campaign idea came from a request made by the company! Some unsolicited ideas must have made their way through at times!

Evan Boesenberg added an answer to this question
Evan Boesenberg

Evan Boesenberg

every worksite ive ever been to has a radio. its not the cheapest, but with the right frequency mapping and channel selection you would quite happily hit your target. and a lot of it.

Hatty Bell

, Team at

Good idea @Evan Boesenberg - have you had any experience with radio advertising? Does it work?

Narine Poghosyan added an answer to this question
Narine Poghosyan

Narine Poghosyan, Manager at

Top 10%

I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
 

  • Get personal, use their first name when contacting
  • Choose an interesting subject line
  • Write the message as short as possible
  • Follow-up to them 

In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.

Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10%

The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.

Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.

Lauren Hutchin added an answer to this question
Lauren Hutchin

Lauren Hutchin, Founder/ business manager at

Top 10%
Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a problem they currently have.If you genuinely think you ...  Continue Reading
Rebecca Carroll-Bell added an answer to this question
Rebecca Carroll-Bell

Rebecca Carroll-Bell at

Well said Steve, that's some great advice.
Assuming that Jacky hasn't set a time and date for a follow up call, I think that 1 - 2 weeks is a good rule of thumb.
Remember that many states have school holidays at the moment, and even if the prospect is not the parent of school aged children, others in the ...  Continue Reading
Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Top 10%
By offline do you mean in retail or physical stores? If you do, the answer is probably yes although I feel that online User Experience is catching up. I would label offline UX as IUE (Immersive User Experience) because you can control and adapt to a customers many senses to create a good environment ...  Continue Reading
Steve Osborne added an answer to this question
Top voted answer
Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

Making a sale directly from a cold call is impossible, or if it happens, a complete fluke. it's like throwing a fishing line into the ocean and expecting a whale on the hook when you reel it in. No business owner in their right mind will commit to a substantial outlay for professional services of any ...  Continue Reading