Direct Marketing Q&A

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Rob Jennings added an answer to this question
Rob Jennings

Rob Jennings, Director at

Tradies are on their phones all day long. Whether it is answering phone calls, booking a sub contractor, finding prices on materials and all the rest. So concentrating SEO efforts (or Adwords) on local geographical specific mobile search means you aren't wasting time and money.

Narine Poghosyan added an answer to this question
Narine Poghosyan

Narine Poghosyan, Community Manager at

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I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.

  • Get personal, use their first name when contacting
  • Choose an interesting subject line
  • Write the message as short as possible
  • Follow-up to them 

In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.

Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

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The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.

Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.

Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

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Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if this nails the problem would I suggest you go to the effort of creating the solution.

Saves $100K and lots of time.

Lauren Hutchin added an answer to this question
Lauren Hutchin

Lauren Hutchin, Founder/ business manager at

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Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a problem they currently have.If you genuinely think you ...  Continue Reading
Rebecca Carroll-Bell added an answer to this question
Rebecca Carroll-Bell

Rebecca Carroll-Bell at

Well said Steve, that's some great advice.
Assuming that Jacky hasn't set a time and date for a follow up call, I think that 1 - 2 weeks is a good rule of thumb.
Remember that many states have school holidays at the moment, and even if the prospect is not the parent of school aged children, others in the ...  Continue Reading
Steve Osborne added an answer to this question
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Steve Osborne

Steve Osborne, director at Stephen Roger Osborne

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More info required please. What kind of business? What kind of product or service? What kind of prospect do you want to attract?

Different industries have different accepted ways of making cold calls. However, all are based on making a compelling case for why the "call" is worthwhile. Your strategy will dictate what kind of tactic should be used.

Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

By offline do you mean in retail or physical stores? If you do, the answer is probably yes although I feel that online User Experience is catching up. I would label offline UX as IUE (Immersive User Experience) because you can control and adapt to a customers many senses to create a good environment ...  Continue Reading