or place a cold call to the relevant person, or just turn up and leave a sample product? Any advice would be greatly appreciated.
Introductory email is fine. But I need to understand more about your product or services/ source of email ( i.e. have you generated via website lead form or secondary research)
You come up with a brilliant idea for a campaign for a large public company. Something they're not *asking* or advertising for. But something you're pretty sure they'd engage you to work on for them,...
Looking at doing some tailored marketing towards Tradies for my virtual PA services. Any low-cost ideas? I think I need to go 'old school' with a bit of offline marketing as SEO and social media...
every worksite ive ever been to has a radio. its not the cheapest, but with the right frequency mapping and channel selection you would quite happily hit your target. and a lot of it.
I was just wondering if you've found success with them. I'm not talking millions here, just if they generated much interest?
I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
What are the common factors that make traditional marketing such as print advertising, direct mail, telemarketing a better choice than online marketing?
The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.
Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.
I would like to know what materials (at little or not cost) would be a good way to expose the company to EAs & PAs
Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a problem they currently have.If you genuinely think you can help them, the following idea will definitely warm up your potential client:Send them something in the post that doesn't look like a piece of 'junk mail'.-Mail is great because it isn't obtrusive. -It's that initial soft approach that's needed in the beginning stages of your sales cycle. -I've used clear envelopes, blank (un-printed/no branding) envelopes, kraft boxes and black shiny bubble bags. This way, you can at least give your mail a chance of being opened. Now what you put inside is important. Don't make your EA/PA think she's been tricked to open your mail!-Become the solution for your potential client, don't try and sell. -Nice giveaway that your EA/PA will use-Offer / call to actionAs an example: I have a 'launch-pad' with launching business tips on each page as a giveaway to any start-up that enquires. It's an A6 sized quality pad that has my branding on the cover and on each page. If you'd like any more info on this, feel free to contact me.I hope this helps you :)
after a successful marketing campaign we have leads to convert/nurture into clients.. My biff is if our marketing is the bomb, but our sales process is shite.. whats the point? we aren't really...
I met with a business owner yesterday and presented my business proposal to them. Like most successful business owners he was hard to read.
Well said Steve, that's some great advice.
Assuming that Jacky hasn't set a time and date for a follow up call, I think that 1 - 2 weeks is a good rule of thumb.
Remember that many states have school holidays at the moment, and even if the prospect is not the parent of school aged children, others in the business may be, and resources may be stretched just now.
Don't be disheartened. I delivered training to an organisation earlier this year that was a whole year in the making. From our initial introduction (referral) and meeting to actually delivering the training took about 10 - 11 months. Every month or 2 I would follow up with a "hi how's it going" or I saw this article and thought you'd be interested" or "here's a copy of my latest free resource you might find useful". This about ho you can be helpful and friendly to your prospective client, serve their needs.
Let us know how you go.
Is offline UX getting more attention from corporations?
By offline do you mean in retail or physical stores? If you do, the answer is probably yes although I feel that online User Experience is catching up. I would label offline UX as IUE (Immersive User Experience) because you can control and adapt to a customers many senses to create a good environment for catalyzing the sale. Online I would a new acronym is probably more descriptive than UX and that would be CUX (Customer User Experience) I see this as a blending of customer service and user experience.
More companies are starting to higher people to guide and improve their User Experience for customers, however, many establish companies are adopting it at a slower pace than startups and small businesses. This is puzzling because many established companies need a lot more help because they have a much larger backlog of things that need improved and resolved.
One reason I believe UX is not being adopted more quickly at companies is they don't truly understand the value that these professionals add. Many can do front-end development work as well as design and usability work. Also, UX practitioners can help make improvements based on customer feedback and professional best practices to reduce or eliminate issues before they are ever developed or delivered to production. It is between 10 to 100 times more costly (when you consider all the effort and hours) to fix things after they have been released. So, by working with UX designers you can save money up front by not having more issues to resolve later.
I have experienced first hand many times that once a developer, business analyst or project manager see the results firsthand they are much more willing to work with UX professional in the future.
In these days of SEO, Social Media, Email Marketing etc I just wanted to spare a thought for the sales / business owner who prefers to engage a prospective client first with phone call.. So I just...
Making a sale directly from a cold call is impossible, or if it happens, a complete fluke. it's like throwing a fishing line into the ocean and expecting a whale on the hook when you reel it in. No business owner in their right mind will commit to a substantial outlay for professional services of any kind based on a phone conversation with someone they've never met, or know nothing about.
However telemarketing, done well, is not a complete waste of time. In fact it can reap good results, if done with specific ends in mind. (Disclosure: we provide clients with ideas and scripts for small-scale telemarketing campaigns.)
For example, a recent self-managed campaign for an IT services provider resulted in a ratio of 4 x qualified leads per 20 calls, with a close rate of one-in-four. Each of those closed deals was worth over $5,000 to the client.
So, it depends on what you're trying to achieve with the resources available. The crucial elements are, in order of importance: the list; the offer; the script(s); the CRM; the Plan B. Unless you have all these ducks in a row, any cold-calling campaign is, in my view, destined for failure.
Happy to advise, if help is required.