Digital Marketing Q&A

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Tim Stokes added an answer to this question
Tim Stokes

Tim Stokes, Managing Director at Profit Transformations

Having been 'in' marketing for 28 years and mentor of marketing I have some points of views from looking at the facts - i.e. the results of marketing from what hundreds of businesses are experiencing.

Starting with social media marketing, its my least favourite strategy. Posting often ...  Continue Reading
Yee Trinh

, Cofounder at

Thanks for the detailed response Tim. I think it's safe to say for most businesses, whether you're looking at SEO, Adwords, social media or otherwise, it's a costly exercise for the inexperienced. More often than not, bringing experts into the business whether you outsource or hire in-house is the best way to go about it. Everyone will tell you what amazing work they've been able to do and if uneducated in the space, it is nothing but a gamble. Relying on someone's word is dangerous territory. Whatever it is you do, educate yourself about the basics of SEO, Adwords, social media. Make sure you know how to measure the performance and progress. Without which, you're months in and $'000s out of pocket with not much to show for.

Code Inspiration added an answer to this question
Code Inspiration

Code Inspiration, Business development manager at Code Inspiration

Yes, we do.
At the beginning of 2020 when pandemic and lockdown led to workload decrease, we decided to focus on our marketing activities. Making video was one of the priority directions. As a result, we created about 20 videos: a couple of promo ones, reflecting our philosophy, as well as several ...  Continue Reading
Jef Lippiatt added an answer to this question
Top voted answer
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Top 10%
One of the ways I've had some limited success with is using e-newsletters (I'm thinking about rebooting my list due to some spam signups) but it has typically driven more site visits.
Another way I've tried is doing some guest blogging at other related blogs (locally). I haven't had the honor of guest ...  Continue Reading
Geoff Crain added an answer to this question
Geoff Crain

Geoff Crain at

Hi Melissa, 

To make SEO successful we have found that backlinks from credible online sources have pushed our organic listings higher. Google uses a pagerank algorithm to analyze a website's backlink strategy. Companies that are able to generate backlinks from websites with a high page ...  Continue Reading
Hatty Bell

, Team at

Thanks @Geoff Crain ! Interesting to hear about how social media can support SEO

Paige Arnof-Fenn added an answer to this question
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10%
There are lots of options for online marketing.  Using SEO and SEM together is ideal as main search engines are constantly changing their algorithms  for rankings so stop thinking of SEO and SEM as rival forces. When used together they are complementary services that help boost ...  Continue Reading
Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at

Hi @Opal Daniels 

As ​​​@Jennifer Lancaster  and Uttam have mentioned, you can read all of the books and articles and do all of the courses, but the only way to properly learn digital marketing is to get stuck in and learn by doing. You’ll find that once you start working ...  Continue Reading
Cliona Elliott added an answer to this question
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Cliona Elliott

Cliona Elliott, Senior Editor at

As Cate noted, choosing the right digital marketing course really depends on what you’re looking for. For example, do you want to gain a thorough understanding of a particular area of digital marketing? Or do you want to learn the basics so you can start rolling out different marketing strategies for ...  Continue Reading