Digital Marketing Q&A

Keyword research involves identifying the words and phrases that people use to search for information online. Here are the steps to do keyword research:

1. Brainstorm: Start by brainstorming a list of potential keywords or phrases that you think people might use to find your product, service or content. This can include terms related to your business, industry, products or services.

2. Use Keyword Research Tools: Use keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer to get data on keyword search volume, competition, and related keywords. These tools can help you find keywords that are relevant to your business and have a decent search volume, but aren't too competitive.

3. Analyze Your Competition: Look at what keywords your competitors are using on their website and in their content. This can help you identify keywords that you may have overlooked or give you ideas for new keywords.

4. Look at Long-Tail Keywords: Consider using long-tail keywords, which are longer and more specific phrases that people might use to search for information. Long-tail keywords can be easier to rank for and can often be more targeted to your audience.

5. Refine Your List: Once you have a list of potential keywords, refine it by removing irrelevant or low-volume keywords, and focus on the keywords that have the highest search volume and relevance to your business.

6. Prioritize Your Keywords: Prioritize your list of keywords based on your business goals and the level of competition. Focus on keywords that have a high search volume and low competition to increase your chances of ranking higher in search engine results pages.

7. Monitor and Adjust: Regularly monitor your keyword performance and adjust your strategy based on the data to ensure that you're staying relevant and meeting your business goals.

By following these steps, you can identify the most relevant and effective keywords for your business and optimize your website and content to improve your search engine ranking and attract more traffic to your website.

No @George Brookes, it is not true that the primary way to do online marketing is through paid ads. While paid advertising can be an effective way to reach your target audience and drive traffic to your website, there are also many other ways to promote your business online that do not require paid advertising.

Some of the most effective ways to do online marketing without paid ads include:

1. Search Engine Optimization (SEO): Optimizing your website for search engines can help you rank higher in search results and drive organic traffic to your site.

2. Content Marketing: Creating high-quality, valuable content can help you attract visitors to your website and build brand awareness.

3. Social Media Marketing: Building a strong presence on social media platforms can help you connect with your target audience and drive traffic to your website.

4. Email Marketing: Building an email list and sending regular newsletters can help you promote your products or services and drive traffic to your website.

5. Influencer Marketing: Collaborating with social media influencers or bloggers in your industry can help you reach a larger audience and drive traffic to your website.

While paid advertising can be an effective component of an online marketing strategy, it is not the only way to promote your business online. By utilizing a combination of different marketing tactics, you can reach your target audience and drive more traffic to your website.

Trello does have a desktop app but I find myself using it online mostly.  @Jef Lippiatt @Martin Callan @Cliona Elliott  do you use Trello or know anyone who does? 

Hi James, 
 

As Steve mentioned, this question is impossible to answer without understanding the comPanies KPI's. 

If the company recently transitioned to a DTC/e-commerce strategy, they may spend upwards of 80% of their total marketing budget on digital marketing. 

On the other hand, if the brand focuses on an older demographic with a drive to retail, digital marketing may make up only 10% of the total marketing budget. 

You mean in terms of commission amounts? It really depends on your niche and what you plan to promote. There are so many different affiliate programs it's impossible to say.

Usually, luxury goods, drones - anything with a higher price tag can mean bigger payouts, but that isn't always the easiest because these are often the things that people take longer to decide on buying.

It's a good idea to figure out what your niche is and then do research on the higher paying affiliate programs to decide what you will promote.

The only one that comes to mind for me is Twilio - however, I haven't personally used it, but I've heard good things about it.

Hi Christy

I agree with the points Lisa made, and from my perspective as a content marketer/ copywriter

The right keywords get you seen by the right people.  Does anyone use keyword planner? @Martin Callan @Wendy Huang @Steve Gray @Jef Lippiatt - Do you know of anyone who does? 

https://www.savvysme.com.au/article/687-the-importance-of-using-keywords-for-seo

I have participated in webinars by Flying Solo and by Australian Businesswomen's Network. 

I work from home and am on my own most days. I enjoy the "connectedness" aspect of the webinar format, plus its a low-cost way for me to learn about running my own business. 

Bec

I'm going to make a very simple list as I'm definitely not at the pinnacle of digital marketing

• Get a mentor that has a deep knowledge of digital marketing
• Take interesting online marketing courses at places like Coursera, Lynda, etc.
• Try out some digital marketing platforms, Buffer, Hootsuite, Hubspot, Mailchimp, etc.
• Look at Adobe Marketing Cloud most programs can be tried for free
• Ask peers with more experience on tips
• Search for digital marketing blogs that resonate with your goals
• Trial and Error, jump in and try things out, if they don't work try something else