What are the key components of an effective print ad? What should be on the checklist?
How much does it usually cost in postage for direct mail campaigns?
What are the average direct mail postage rates?
The average postage rate of individually sending direct mail is around $1 per piece; however, Australia Post has several bulk mail options that will save you money when shipping more than 300 parcels.
Domestic letter with tracking imprint
Registered Post Imprint.
There are several costs aside from postage; some other expenses to consider when factoring the cost of direct mail include:
Copywriting. Hiring an effective copywriter who can capture your target's attention can make or break mailing campaigns. Copywriters typically charge between $0.25/word and $1.00/ word.
Design. There are some different approaches when designing your direct mail piece:
You can do it yourself.
Use a temple online.
Hire a professional designer or agency.
Mailing List. The average mailing list costs between $0.02-0.30 cents per record, depending on the quality, purchase size, and reusability of leads.
Print Cost. Print cost varies depending on:
Number of pages
Color of ink
What is the price range for using printing companies to print marketing materials like brochures, pamphlets, flyers, stickers, catalogues and banners?
As Narine and Craig have pointed out, brochure printing costs vary and you can expect to pay anywhere between $170 and $500 per 1000 piece. Generally speaking, marketing material printing costs are determined by factors such as:
Size and layout
Paper quality and finish, e.g. matte or glossy
When possible, aim to order in bulk as this can drive down the costs considerably.
As newspapers and magazine lose readers with some publications going bankrupt, should a small business consider doing print advertising? Would your money be better spent on online advertising?
@Aegean Zhang - I agree that some people do like to read books and newspapers and magazines. And its sad that some publications are closing down. I myself, can't remember the last time i bought a newspaper or magazine. Everything i need is online. I spend most of my day at a computer so its easy to just open a tab, go to the news, skip through quickly to see what i want to see and then move on. I do miss paging through a big old broadsheet on a Sunday but these are the times we live in when just about everything we want is a click away. I would say money would be better invested in online advertising because these days it seems to have a broader reach.