Public Relations (PR) Q&A

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Matt Corke added an answer to this question
Matt Corke

Matt Corke, Marketing Manager at Kiss and Tell Lingerie

I highly recommend Ailish and the other agents at Agent99. I have worked with them across two different organisations and have always been extremely satisfied with their outcomes!

Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10%

Have something to say that's of interest to your audience.

Not something which you want to say, but something which will genuinely give them value or spark interest. Have a really good understanding of what your customers care about and make absolutely everything about that.

Many founders and SME's focus too much on what they want to say, which just gets ignored as white noise.

Hatty Bell

, Community Manager at

Great insight, I guess knowing who your audience is and where they are is an important aspect of this too

Beau Ushay

, Owned Media & Marketing Specialist at

It's the key to everything. And just because you're not paying for it, doesn't mean it isn't costing you.. (time, attention, other resources).

Don't force stories when there's nothing to say, but instead make PR one part of your mix to ensure you're always visible to the right type of customers. Mix it up so your momentum is consistent, with including other levers which are more reliable.

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Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

Thanks for tagging me to this @Hatty Bell I may have missed this question with that.

I think that the answers given by @Lisa Creffield and @Erik Bigalk get to the heart of what I would call a traditional answer that is still relevant and meaningful to many businesses.

However, ...  Continue Reading
Hatty Bell

, Community Manager at

Hi @Jef Lippiatt . Really interesting input here, and great to see another perspective on PR and marketing. It seems that PR and marketing are different for each company and each industry. I have worked in teams where PR, marketing, customer service and even web development are all lumped together, others where PR is running completely separately 

Celia Harding added an answer to this question
Celia Harding

Celia Harding, Director at

Hi guys, 

I have worked in the PR industry for over 15 years and personally would avoid listing your media release on many of these wires (with the exception of Medianet), for a couple of reasons: 

1. A lot of these sites are considered spam by Google and can actually negatively ...  Continue Reading
Yee Trinh

, Cofounder at

Great tips. Thanks Celia!

Gisele Boulay added an answer to this question
Gisele Boulay

Gisele Boulay, Founder at Gisele Boulay Communications

Hi Andrew: Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this. Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle ...  Continue Reading
Kate Yeng added an answer to this question
Kate Yeng

Kate Yeng at Assignment Help

PR is important for the Small businesses to expand their reach and promote their services to the large pool of audience, for example if you are looking to serve customers beyond numerous cities, release a press to promote as you are not doing a common thing, i just post a press release explore it here http://bizpr.co/2016/09/28/get-trending-statistical-techniques-data-collection/

Tania Willett

, Owner and PR Consultant at TJW Public Relations

Yes, absolutely. Positive PR strengthens your business credibility and reputation. For start-ups and small businesses, having that added business credibility can be the extra boost needed that sets them apart from their competitors. If you go down the "DIY PR" path, you can achieve free publicity, unlike say, spending thousands of dollars on advertising. Feel free to take a look at my website where I regularly publish tips and advice on how small businesses can do their own PR.