Radio Advertising Q&A

Hi thanks for your interesting question!

According to Yes Marketing Australia the best word count for a 30 second ad is 75-85 words. 

This is so the words are conveyed clearly and accurately to the listener. Any more and the ad can sound rushed and your audience may not hear what you have to say properly!

Hope this helps!

According to Yes Marketing, the average cost of advertising for a 30-second radio slot on Nova 100 in Melbourne is $450; however, that can change depending on the time and day your ad is set to air. You can reach out to Nova 100 representatives here.

Hi, thanks for your question! 

The main goal to make a jingle catchy is to make it recognisable and memorable. 

To do this it must have a simple hook that is clear and concise, its melody should be catchy to yourself and your audience. You'll know youv'e got a catchy song when you cant get it out of your own head!

It should have a strong message and a clear Call to Action (CTA). 

Lastly it should be uplifting and postive to the audience. 

The ideal jingle should be between 10-30 seconds to be effective. 

Oh and lastly it probably should be sung by a professional singer.. as it will be more catchy that way!

A jingle is a very effective way of increasing brand recall and keeping it. I myself remember radio jingles from nearly 20 years ago! 

Hope this helps!

I ran radio ads many years ago for a service business.  Found the ROI was not good.

According to an article by Yes Marketing study, The average cost of advertising for a 30-second radio slot on 3AW in Melbourne is $500; however, that can change depending on the time and day your ad is set to air. This price is subject to change over time.

According to Yes Marketing, The cost of a 30-second ad slot on Triple M depends on the city where you’re advertising:

However, due to fluctuating rates, prices may change over time.

How much does it cost to run a 15-second radio ad?

According to Yes Marketing, you can expect to pay 75% of what you pay for a 30-second radio ad. So if a station like Triple M charges $375 for a 30-second ad in Melbourne, you can expect the price for a 15-second ad for Triple M to be around $281.25.

What should the length of my ad be?

The length of your ad should be as long it needs to be to get your message across; however, 30-second advertisements may give you the best return on investment.

How much should I spend on my ads?

According to Radio Result, the typical business spends around $10,000 a week running a radio campaign in urban areas and $2,000 to $5,000 a week for campaigns regionally. 

This does depend on a few factors:

1. How many advertising slots you purchase.

2. Where you're advertising. 

3. When and what time you are advertising.

4. If potential discount packages are offered.

Totally Radio is one of Australia’s most popular streaming radio stations, operating nine music stations across several genres and podcasts that target different demographics. This highly targeted advertising approach will cost you several hundred dollars per advert but will vary depending on the time of your advertisement and the demographic you’re advertising to.

An excellent way to get started is by connecting with Totally Media, the creators of Totally Radio and enquire for a quote.

I don’t think National Tiles qualify as a small business, but their Frank Walker voice and accent stays in your head. There are a few lessons small businesses can learn from their radio ad.
 
Their message is simple, and important information are repeated, which is like most good radio ads. But the one thing that stood out is the actor’s accent and way of speaking. It is so different from what you hear on other ads that it sticks out and pulls you out of your auto-pilot driving stupor. They did a great job with picking the voiceover guy.
 
At first, I found the ad annoying but after listening to it a few times, it sunk in. I was in the midst of renovating my house and ended up browsing at National Tiles just because of the ad. I didn’t buy anything from them as I found cheaper options, but their radio ad managed to get me through their door.