Radio Advertising Q&A

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Justin Gil added an answer to this question
Top voted answer
Justin Gil

Justin Gil, Content Writer at SavvySME

 According to Yes Marketing, the cost of a 30 second commercial slot for Gold 104.3 is $500.

Yee Trinh

, Cofounder at

Does Yes Marketing have more details? e.g. longer segments, time slots etc.? Or is it a flat fee of $500 per 30 seconds..? 

Justin Gil

, Content Writer at SavvySME

Hey @Yee Trinh unfortunately, I couldn't find more information than that. Would you know someone on Savvy who would?

Justine Garcia added an answer to this question
13
Justine Garcia

Justine Garcia, Community Manager at

Top 30%

Yes, I agree with Charlotte. Podcast is rising in popularity and presents a fantastic option for advertising. Podcast listeners can be more “loyal” than radio audiences as podcast shows delve deep into a subject matter compared to radio shows, which can be more generic. More and more Australians are turning to podcasts during their commute and downtime.

There are always podcast advertising opportunities, make sure you pick the right podcast show that is a hit with your target audience. Another option is Spotify advertising, an alternative to radio advertising.

Aishah Mustapha added an answer to this question
Aishah Mustapha

Aishah Mustapha, Content Marketer at

Top 10%
I don’t think National Tiles qualify as a small business, but their Frank Walker voice and accent stays in your head. There are a few lessons small businesses can learn from their radio ad.
 
Their message is simple, and important information are repeated, which is like most good radio ...  expand
Maini Homer added an answer to this question
Top voted answer
Maini Homer

Maini Homer, Owner at

I ran radio ads many years ago for a service business.  Found the ROI was not good.