How much does advertising on Nova 100 radio cost?
How much does Gold 104.3 charge for advetising slots?
I was wondering whether anyone has used radio advertising? Was it an effective way to acquire new customers and was it expensive? I'm going through all of my options to decide which marketing...
Yes, I agree with Charlotte. Podcast is rising in popularity and presents a fantastic option for advertising. Podcast listeners can be more “loyal” than radio audiences as podcast shows delve deep into a subject matter compared to radio shows, which can be more generic. More and more Australians are turning to podcasts during their commute and downtime.
There are always podcast advertising opportunities, make sure you pick the right podcast show that is a hit with your target audience. Another option is Spotify advertising, an alternative to radio advertising.
Do you know any small business who got it right with radio advertising? What made it memorable? What are the most important radio advertising lessons you can learn as a small business?
I don’t think National Tiles qualify as a small business, but their Frank Walker voice and accent stays in your head. There are a few lessons small businesses can learn from their radio ad.
Their message is simple, and important information are repeated, which is like most good radio ads. But the one thing that stood out is the actor’s accent and way of speaking. It is so different from what you hear on other ads that it sticks out and pulls you out of your auto-pilot driving stupor. They did a great job with picking the voiceover guy.
At first, I found the ad annoying but after listening to it a few times, it sunk in. I was in the midst of renovating my house and ended up browsing at National Tiles just because of the ad. I didn’t buy anything from them as I found cheaper options, but their radio ad managed to get me through their door.
Has anyone ever run a radio advertising campaign or advertising at the local movie house? If so, how did it go and what were the costs involved?
I ran radio ads many years ago for a service business. Found the ROI was not good.