Marketing Q&A

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Jessica Osborn added an answer to this question
Jessica Osborn

Jessica Osborn, Marketing Coach & CEO at

Branding is one part of a marketing strategy, so a marketing agency should deliver brand as part of their remit, while a brand agency wouldn't deliver marketing services. There's definitely some degree of overlap in the strategy area but a branding agency wouldn't advise on your offers and ...  Continue Reading
Steve Gray added an answer to this question
Top voted answer
Steve Gray

Steve Gray, Director at Gray Capital Investments

Top 10%
First let's start with a question... You got started in business, did you include marketing costs in your original budget? Did you have enough capital to cover that cost as well as the rest of the start up costs?

When you did your initial plan did it include a marketing plan? Target market ...  Continue Reading
Hatty Bell

, Community Manager at

Amazing insight @Steve Gray - so much to think about! Where do we start?!!!

Tom Valcanis added an answer to this question
Tom Valcanis

Tom Valcanis, Copywriter at

I was a Marketing and Communications Manager at a not-for-profit once and I did a lot of thumb-twiddling and call-answering. But when it got busy around event time, I was working 12 hour days. So it all depends on what your strategy is and whether you need a dedicated team or not.

You can build ...  Continue Reading
Hatty Bell

, Community Manager at

Good points @Tom Valcanis . Outsourcing makes it easier to hire experts suitable for a particular project or suited to a certain style.

Jvalin Sonawala added an answer to this question
Jvalin Sonawala

Jvalin Sonawala, Owner at

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There are various ways you can market your business.

One of the most used ways is to promote it online, digital marketing - the most advance way of marketing. Nowadays businesses do need online presence too to expand their business.

Hatty Bell

, Community Manager at

Great insight @Jvalin Sonawala !

Sara Neumann added an answer to this question
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Sara Neumann

Sara Neumann, Director of PR at Nuvolum

Top 30%
As you know, the healthcare industry is constantly changing and evolving, so it's important to stay nimble and map out your objectives. I'm in healthcare marketing for oral surgeons and dentists and here are a few marketing and PR strategies I implement that have been successful in increasing ...  Continue Reading
Hatty Bell

, Community Manager at

Thanks for your insight @Sara Neumann - it sounds like building community online and offline is key within healthcare? Connections are so important!