Marketing is a core area for small businesses and many are doing it on their own. Has anyone ever opted for an outsourced CMO or outsourced customer acquisition or other specific services? Overall,...
I was a Marketing and Communications Manager at a not-for-profit once and I did a lot of thumb-twiddling and call-answering. But when it got busy around event time, I was working 12 hour days. So it all depends on what your strategy is and whether you need a dedicated team or not.
You can build a good marketing team without having the team be on site all the time. I don't think a business will need video production five days a week. Having them come in for strategy and tactical sessions every so often makes sense. Marketing professionals are used to collaborating with many different companies at once - it might seem counter-intuitive to non-marketing people, but it's common for me to work with a certain video production company and their competitor all in the same day on different projects. It's the nature of the industry.
I am considering paying to post a promotional article and have a few questions about how the platform works? How many #savvysme members will see my post? Do you also publish and share this through...
Hi John, thanks for the question. Thought I'll re-post the answer to your question via PM again here for the benefit of other members too.
Hope this helps.
How much marketing is too much marketing; or is there such a thing as too much marketing? I'm eager to hear your opinions!
It depends how scalable and what type of niche your product is in. If you are a specialised b2b company you are only going to have a specific number of customers, for example if its a niche product with 1000 customers. If you are a main stream market like a mobile phone or a supermarket you can spend 150 million a year on advertising in Australia, yet the b2b might only spend $10,000. So my answer is it depends on the company.
Am I right in suspecting the lines have become blurred between the newer, sexier discipline of branding and the older, more conservative practice of marketing? In your view, what are the differences...
I have a new app that was recently approved in the Google Play store. I developed the app with a colleague. I would like to pay an affiliate fee to people who introduce the app and need some help in...
There is an overwhelming array of options when it comes to marketing, and for a new business with just a basic website as the only marketing channel, it is easy to become paralysed by indecision. How...
What's important is to look at the Market, Message and Media triangle. Research your market to find out what they read, view, watch or listen to. Also find out what kind of message will appeal to them and what's the best media to convey the message. For example video is great for product demonstrations. In this case YouTube is a great choice. Marketing is all about testing, so it always pays to do do a small test first. What's also important is to use more than one medium. The most dangerous number in marketing is 1. As Dan Kennedy would say, "The question is not whether you can afford to use multiple media but how you can afford to use the media you need to get the results you desire."
Hi SavvySME, This is my first question - please be gentle! Hypothetically, if you have a low marketing budget of $100, what can you do with it to promote your business?
Yes please. Thanks Wendy :-)
How can one successfully use Whatsapp for marketing? Do you have any tips?
I personally don't find it useful. If people are signed up to your channel as a customer service or news portal it might be worth something. Bloomberg and the WHO used WhatsApp to distribute news during the COVID-19 pandemic, but later abandoned it.
A client of mine "spammed" all his contacts with his latest offers and ended up being blocked by almost everyone. It's definitely an opt-in channel and the client/customer needs to get some value other than getting ads through it. There's no worse feeling than getting a notification from an SMS/chat/etc. app and finding out you wasted your time reading a non-relevant ad.
I recently read an article in the CEO Magazine about green practices in business and the following got me thinking: "How Apple, the first US$2 trillion company in the US, is striving to carbon...
Nothing more than we normally do such as removing from site and recycling all packaging material and trying to specify energy efficient equipment.
Somehow I don't think a 4 metre by 2 metre Unilumin screen that consumes 2 kilowatts of electricity is very energy efficient though...
Do you use a customer loyalty program? If so, has it been successful and do you get more regulars coming through the door?