Selling Online Q&A

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Ameet Virdee added an answer to this question
Ameet Virdee

Ameet Virdee at

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An online toy store might seem to have a lot in common with a retail toy store, but success in one does not guarantee success in the other.

The things they have in common are:
Business management (legal, financial, HR, customer service)Distributor and wholesaler relationsBrandingWhat's ...  Continue Reading
Hatty Bell

, Community Manager at

Thanks for this great insight @Ameet Virdee - does having the existing customer base from the brick and mortar store help?

Ameet Virdee

, at

Sure, but only if you can reach them :). The tricky part, is getting existing customers to know about the new online presence if they're not walking into the shop any more. If customer records contain any of their contact details, they can be sent an email/sms/letter to let them know about the new online options. There are legal ramifications to unsolicited digital contact (anti-spam laws), so it wouldn't be wise to send something more than once without the customer's explicit permission. It's possible to set up subscription mailing-lists to do it properly (with unsubscribe links), but I'm assuming business owners making this transition want to keep it simple to begin with.

The other thing to consider is that it's much harder to maintain face-to-face communication with just a website, but this is where things like facebook groups can help. A facebook group around a store gives customers a place to ask questions or get advice. That relationship building will help an online store flourish. It will be quiet initially but if the owner or staff keep at it, respond quickly, people will remember the good service they received and come back. 

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Justine Garcia added an answer to this question
Justine Garcia

Justine Garcia, Community Manager at

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If you want an easy option, look for consignment shops that sell jewellery, especially branded ones like Tiffany & Co. Generally, brand names like Bvlgari, Tiffany, Cartier, Chopard and Mikimoto for pearls, have a lot of demand as people are searching for them online. It should be fairly easy to sell them.

Sheridan James added an answer to this question
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Sheridan James

Sheridan James, Team at Savvy SME

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In my experience this can easily be linked to a payment platform using the URL pasted into Facebook - for it to look great I’d use a landing page software such as Leadpages 

Steve Hui added an answer to this question
Steve Hui

Steve Hui, Founder & Chief Executive at iFLYflat - We make your points FLY

Thanks, I've buy stuff I found on Ozbargain all the time - though 80% of stuff because its a great bargain and not from a need, and I think that's the secret sauce - driving non-essential spend.

Scott Yang

, Founder at OzBargain.com.au

Indeed. Impulse buy works for everyone -- probably just at a different price point. I'm just looking at all the Steam games in my library that I would not have time to play :)