Social Media Advertising Q&A

How much do small businesses usually spend on Facebook ad campaigns?

According to Search It Local, the average small business typically spends $500 to $1500 a month on Facebook ads. 

However, depending on the size of your business, and familiarity with Facebook ads, I would recommend starting at the minimum budget of a dollar a day for 30 days.

Doing that allows you to dip your toe in the water. It'll give you a better understanding of using Facebook's platform and managing ads without extensive risk.

After 30 days, if you're happy with the results you've seen and feel comfortable doing so, increase your spending to maybe $5 or $10 a day. If you don't feel comfortable, continue honing your skills with a smaller budget. This process can be used over and over again when determining your advertising budget.

The best thing about Facebook ads is how much you can fine tune the targeting. Like what has already been suggested before, try to create multiple ads, target specific demographic and measure the effectiveness of your ads. Like all self-serve ads platform -- test, Test and more TEST!

Make sure your image and short blurb is catchy. Most people will be too busy scanning the timeline for their friends' status updates so you'll need something to divert their attention. Also utilise your own Facebook page and "Sponsored Stories" and your existing followers to build a bigger audience (if that's what you want, other than generating a sale).

We ran through some Facebook campaigns over the last 3-4 months and getting pretty good results. Our aim is building up genuine Likes, and found Facebook ads quite cost effective.

https://socialmediaaok.com.au/  are who I refer my clients to as a trusted supplier.

I understand that the campaign is for a small business, hence, a small advertising budget. I recommend partnering with a service provider that caters mostly to small businesses as they understand the dynamics of a low-budget ad campaign and know how to maximize results. While there is no definite answer to the question, it is best to get an estimate on a few service providers. However, it is best that the objectives of your campaign, audience, content, and other details area already clear in your mind to get an approximate quote. We provide this kind of service at ProcessCorp. Happy to assist you in any way.

Depending on your industry, Facebook may be too noisy to cut through to your audience right now. Potential buyers will jump on Google to research but may not be searching on Facebook. For awareness campaigns, Facebook ads may be good but if you’re looking for sales and leads, Google Ads may be a better option. You should test both and see which advertising platform gives you better ad ROI.

Consider using both in your advertising campaign for retargeting ads to your buyer because a person will need multiple contacts with an ad or brand before they commit to buying. They may search for it on Google, discover your product or service, read about it on your website, bounce off, and then see your ad on Facebook to reinforce your value proposition, and then decide to buy later.
 

The cost of collaborating with Youtubers on a sponsored advertisement is generally more expensive than collaborating with influencers on other platforms.

On average, brands pay around $2,000 per 100,000 subscribers a YouTuber has for a sponsored post. 

For example, if a Youtuber has 500,000 subscribers, then it's expected that they would charge $10,000 for a sponsored post.

However, this isn't always the case. How much you spend on collaborating on a sponsored post with a Youtuber depends on the following:

• The average number of viewers (or subscribers). The more subscribers a YouTube channel has, the larger your reach when partnering up with them, but be careful. Subscriber numbers can be a little misleading. Be sure to look at metrics that point to high user engagement like:

  • Likes/Dislikes

  • Comments

  • Shares

  • Watch time

• The type of advertisement you want. YouTubers have two ways to advertise a partnering business. 

  • A shout-out ad

  • A dedicated video

You are probably familiar with both approaches. A shout-out ad occurs in a video when the YouTuber takes a break from the video topic to talk about a product or service for 20 to 30 seconds before switching back to the original topic. A dedicated video ad is when a YouTuber releases a whole video that revolves around your brand. While rates for these vary, you generally would have to pay more for a full-featured video than a shout-out advertisement.

I hope this answered your question! If there's anything else that needs clarification, please let me know. :)

The short answer is no, Facebook ads and boosted posts have no negative effect on your organic reach.

There are two scenarios in which an ad can come into play; either you have a post you’re promoting, or you’re creating a post in the ads manager to promote.

In the first option, you already have a post and it’s already being shared. Turning it into an ad doesn’t diminish that, because it’s already happened. The only thing it does is expand the number of people who see your posts. Thus, promoting an existing post cannot possibly decrease your reach, only increase it. The absolute worst case would be no one seeing your ad, for whatever reason, so your reach stays the same.

When you’re creating a post to use for a promoted ad, that post didn’t exist before the ad went live. That means its organic reach is 0.

When you post the ad, it gets hits, and it gets exposure. This gives you reach you didn’t have before. Therefore, every view you get from an ad is a bit of reach you didn’t have before.

Would love to hear your thoughts on this too @Daniel James