Are both target audiences similar or are they different? Which one should you consider in an advertising campaign? How best to run social media ads on Facebook, Instagram or both?
What is the average cost to collaborate with YouTubers on paid sponsorships/ads?
The cost of collaborating with Youtubers on a sponsored advertisement is generally more expensive than collaborating with influencers on other platforms.
On average, brands pay around $2,000 per 100,000 subscribers a YouTuber has for a sponsored post.
For example, if a Youtuber has 500,000 subscribers, then it's expected that they would charge $10,000 for a sponsored post.
However, this isn't always the case. How much you spend on collaborating on a sponsored post with a Youtuber depends on the following:
The average number of viewers (or subscribers). The more subscribers a YouTube channel has, the larger your reach when partnering up with them, but be careful. Subscriber numbers can be a little misleading. Be sure to look at metrics that point to high user engagement like:
The type of advertisement you want. YouTubers have two ways to advertise a partnering business.
A shout-out ad
A dedicated video
You are probably familiar with both approaches. A shout-out ad occurs in a video when the YouTuber takes a break from the video topic to talk about a product or service for 20 to 30 seconds before switching back to the original topic. A dedicated video ad is when a YouTuber releases a whole video that revolves around your brand. While rates for these vary, you generally would have to pay more for a full-featured video than a shout-out advertisement.
I hope this answered your question! If there's anything else that needs clarification, please let me know. :)
Hi all, how does the advertising system work on Youtube? How do I get my ads on Youtube and how much does it usually cost for SMEs? Best Regards, Lily
If your target audience is on both, which advertising platform will give you a higher ROI?
Depending on your industry, Facebook may be too noisy to cut through to your audience right now. Potential buyers will jump on Google to research but may not be searching on Facebook. For awareness campaigns, Facebook ads may be good but if you’re looking for sales and leads, Google Ads may be a better option. You should test both and see which advertising platform gives you better ad ROI.
Consider using both in your advertising campaign for retargeting ads to your buyer because a person will need multiple contacts with an ad or brand before they commit to buying. They may search for it on Google, discover your product or service, read about it on your website, bounce off, and then see your ad on Facebook to reinforce your value proposition, and then decide to buy later.
What is the average price range for a marketing company or digital marketing agency to build and execute a Facebook advertising campaign for a small business?
I understand that the campaign is for a small business, hence, a small advertising budget. I recommend partnering with a service provider that caters mostly to small businesses as they understand the dynamics of a low-budget ad campaign and know how to maximize results. While there is no definite answer to the question, it is best to get an estimate on a few service providers. However, it is best that the objectives of your campaign, audience, content, and other details area already clear in your mind to get an approximate quote. We provide this kind of service at ProcessCorp. Happy to assist you in any way.
Hi fellow SavvySME members and social media experts, As of late, I've noticed my sponsored/targeted ads on Facebook are being engaged by what seems to be fake or click farm profiles. They think...
I haven't personally experienced this myself, however, it doesn't surprise me. Much of this topic is usually (unfairly) directed at Twitter. However, I can tell you from personal experience that Pinterest, Instagram and LinkedIn all have fake users trying to build up fake profiles. At the low risk end of the spectrum it compromises the powerful of the social network and on the high end can compromise your personal information or identity.
The bummer is, this effect is even more harmful to small businesses because they are relying on these types of ads to bring in new traffic and revenue. I hope they get it sorted out for the sake of all small businesses.