Startup Branding and PR Q&A

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Lisa Creffield added an answer to this question
Lisa Creffield

Lisa Creffield, Founder at

Firstly figure out what your goal is. Do you need to build your brand/credentials to attract investors? Are you trying to get more actual customers? Do you want more hits on your website?

Secondly, research some relevant publications for your business. There are several startup titles (magazines, ...  Continue Reading
John Eustace added an answer to this question
John Eustace

John Eustace, Principal / Communications and Media Strategist at Bells and Whistles Marketing Pty Ltd

To further qualify your question Miky, 4 to 5 years after the event what difference douse a retrospective on a brand identity's survival make?