Website Q&A

I used to have a .com website for a few years for my business and then changed it to a .com.au and saw no major difference. I have been researching SEO for 18 years and look at my rank position frequently. 

In Google Search Console you can specify the country you want to target and rank highest in too, which I recommend if someone has told you about it. Its the best kept secret for organic traffic there is for a website by the way. 

I also recommend setting up your Google My Business profile and make sure your business address is Verified. This occurs by specifying your addess in Google My Business and waiting for Google to mail you the postcard (which takes 4 to 6 weeks) and then entering the code on it. This is another way you are telling Google your location. 

Another is to embed the Google map code on your Contact page showing either your registered street address for your business (as in Google My Business) or your region. Running a home office you can still specify the region and embed the map on your Contact page. This helps your business significantly. 

Google is very intelligent these days and uses AI and over 200 ranking factors. I've been tracking its primary ranking factors for many years to identify major factors. Your Contact page address is something Google pays attention to and it will rank your website geographically based on that and the industry you operate in.

Google is smart enough to know if you trade nationally or locally so it can rank you according to where your visitors come from. For example, an electrical contractor in Brisbane that only trades from its office in Brisbane won't rank just as high for other cities because Google recognises you're a local trading business. You can rank in other cities for a national business if you really know what you're doing with SEO. 

I recommend you apply all of these and that will make a bigger difference than whether you go with a .com or .com.au website.

Keep in mind the 'local' appearance factor too. If you are a .com.au site you look Australian based and Aussies love dealing with Australian businesses. That can affect your rank by CTR on organic search results. 

With my experience Wix is the best all-around website builder: 
However, they all have many advantages and disadvantages.

Here are some tips for you.

1) Perform A/B Testing Frequently.
2) Reduce the Number of Website Pages.
3) Include Attractive CTAs.
4) Pay Attention to Website Security.
5) Beware of 404 Errors.
6) Use Adequate Images and Videos, but Provide Ample Whitespace.
7) Focus on the Flow.
8) Colors Matter.
9) Make It Responsive and Easy to Navigate
10) Faster Loading Times Are a Must
11) Conduct Site and Usability Audits

Example website Dynamics Square

my insights

• you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
• Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded. Read more https://developers.google.com/speed/docs/insights...

• Minify JavaScript - Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

• Your page has 6 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

Personally, it's been our experience that the *management* of your domain is frequently the biggest concern, not the basic registration. Many companies can offer domain registration, and while the domain is just parked there you don't experience any issues. You can, of course, point the domain to someone else's Name Servers and configure your domain through somebody else's domain services, but in our experience the smoothest and cleanest experience has been when we register and manage all our domains in the one spot, with a company that has a speedy and effective Zone Manager/Domain Management tool. NetRegistry (or their wholesale spin-off TPP Wholesale) have one of the best Domain packages on the market and it's competitively priced (though not as cheap as GoDaddy or some of the other 'discount' domain registrars). We've picked up a number of clients and transferred them across to our Reseller offering which we purchase from TPP Wholesale when they've come unstuck at the time they need to make changes to their domain configuration. And no matter who you use, you'll make you life a heck of a lot easier if you try to consolidate as many of them as possible to the one provider - there's nothing worse than numerous login credentials spread across multiple registrars and the owner can't remember how to log in to any of them.

Hi,I personally think the decision would be very subjective. I am hoping my pointers below will help,1. Creating a new site is a hardwork from SEO perspective, it does help by having the site is a sister site.On the other hand, a 'sister' site with reference to the other successful website shows the business is growing and as we all know, people like to be involve with successful business.From SEO site, tho it is hardwork, it will be paid off, where having more than 1 strong websites is very advantages as they can support each other.2. Pointing a new domain to a existing cart, I'd say a faster to boost the new 'domain' and getting the new products off the ground since they will be in your existing successful website.From SEO perspective, I think you won't gain as much as another new site.From customer perspective, they may see another product in the shop instead of new business.Hope that helps,AdityaWeb Design Melbourne

What I have found is people not valuing a website and think spending say $500 will do the trick and essentially what they get is as many people have mentioned a "postcard" site. Considering a website can be accessed by essentially unlimited number of users, it really is an investment and one that needs to be reviewed and updated regularly. Without trying to promote myself and my business, this is essentially what I have tried to offer and educate small businesses with; a responsive website catered for mobile, tablet and desktop due to the changing behaviour of users accessing online content, a website that serves a purpose with objectives and one that is updated and optimised regularly and connecting other channels such as social media.