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Felicity,

There are several approaches you should consider, but you need to make the decision based on your business and the different types of customers you have. I will throw out a few examples below, but there are many other options and approaches to consider. The best advice I can give you is to be intentional with your efforts.

Example 1: Different Networks

• This approach may not seem to make sense on first blush, but using completely different social networks for different kinds of customers may be ideal. Why? If you are marketing to businesses and consumers, the types of social networks they use will be different (or at least their goal in using that network will be different). Perhaps you could target businesses on LinkedIn and consumers on Twitter.

Example 2: Different Accounts

• This approach is a use case I've seen many times across social networks. A company may have 1 account for Business to Consumer (B2C) and another account for Business to Business (B2B). In this case the accounts would both be on the same social network (e.g. Twitter) but share different types of content, and content on different topics, and content on the same topic from different perspectives (business owner or consumer).

Example 3: The Same Account

• This approach can have issues and limitations (so seriously consider the pros and cons of trying to do everything from a single account). This approach can work if you have a targeted niche and are not just trying to mass market. Let's say you provide cloud accounting software but market to Medium to Large Businesses as well as Entrepreneurs and Small businesses. You could share information to both groups that is still useful, however, certain groups may not be interested in each post (e.g. Simple solutions for companies with over 500 employees - this may not pique the interest of the entrepreneur or small business owner).

I hope you've found this information useful.

For me as a marriage celebrant, it was a bit of a shock at the beginning of the lockdown as we really didn't know what we are facing, as well as weddings were limited to only 5 people for some time, then 10, 20 and we can now see how it's slowly opening up for outdoor venues - at least in NSW.

So I actually used this situation to develop the option of the small wedding at my place in my backyard garden, of course, following the Covid regulations, as they change. Surprisingly enough this alternative actually worked for many couples. Whether it was because of the mandatory regulations, or because couples actually liked the idea of avoiding the big demanding wedding scenario and going with a small intimate wedding ceremony.  
At least this way, I could offer couples a nice alternative option to tie the knot.  

Hi Anand, Basically if you believe that you need private health insurance then if you delay then you will be charged loading by private health insurance funds. Its based on your age. If you do not have hospital cover with an Australian registered health fund on the 1st of July following your 31st birthday and then decide to take out hospital cover later in life, you will pay a 2% loading on top of your premium for every year you are aged over 30. PLUS If your income is < than $84000 (single) and < than $168000 (couple) you do not pay medicare levy surcharge.

For me and my clients, the go to strategy is to focus on Local SEO. We deal with a number of small local businesses who only offer their service/products to a small catchment area. This means that their SEO strategy needs to be tailored to impact only the potential customers in this area. Over the last 24 months 'near me' searches have grown by 150% and businesses whose SEO is adapted to hit these keywords will perform much better than those without Local SEO.

The 5 best ways to improve Local SEO are as follows:

1. Optimise & Regularly Update Your Google My Business Listing
2. Ensure Written Content & Service/Product Page Titles Are Hitting Local Keywords (eg. "London's Premier Itallian Restaurant) will help to improve traffic for the search term "good itallian restaurants near me" for anyone searching in the London area.
3. Audit Your Website For Mobile Usability (Google will soon be using this as an important ranking factor)
4. Reach out to local websites who allow guest blogging and offer to write about what you do on their site in exchange for a link. This is one of the best ways to build relevant, local and high quality links for the website.
5. As well as blogs, get the website listed on as many local directories as possible. This will help to tell Google where the business operates and which category they are in.

For some more information regarding Local SEO and all other things SEO, visit:  https://assuredmarketing.co.uk/seo-hull/