Ask questions. Get answers.

Hi, thanks for your great question!

Print media and social media perform different tasks in a holistic marketing campaign. 

It depends on your budget and audience, truthfully. If you are marketing or targeting businesses that are remote or far away I would recommend social media. Also if you want to target a younger demographic a digital approach would work best. 

However, if your demographic is local and slightly more mature, a print media focus could really pay off. A letter box drop to people in your local area can work wonders for your business or service. 

The reason for this is social media is immediate, targeted and focused. And it typically has a younger audience. It is also quite cost effective for reach. You can track your campaign, target over large distances and change it in an instant. 

Print media is more expensive for a smaller audience however, print media takes 21% less cognitive effort to process than its digital counter parts. It's also better for brand recall and many customers will appeciate the fact that they have an offline advertisement that they refer to at any time. 

However did you know that print and social media used together can really elevate your campaign?

Using print media and digital media together makes your campaign 400% more likely to be successful than either strategy alone. 
To sum up and answer your question in two sentences, neither is better and both work very well together! It will also depend on audience, demographic and budget. 
Hope this helps!

date/time, description, amount, and receipts.

Hi Michelle,

Digital Pacific are very good and affordable. Their support and customer service is excellent and they are Australian owned and based.

https://www.digitalpacific.com.au/

Regards Che

There is one critical difference between advertorials and native advertising, and that's how the user experiences each advert. 

Native ads are designed to blend into a platform (or website) to look like the website's regular written content. The goal of a native ad is to create an ad that the reader may not necessarily be aware is an ad. An advertorial, on the other hand, is more blatantly an advertisement. 

Because native ads are formatted (and written) to blend in within a specific website, they are published only on one website (or platform) at a time. An advertorial is typically reused on multiple platforms and sites because they are not necessarily formatted to blend in with its written content.

While native advertising is gaining popularity over more traditional advertorials both have their place within a holistic marketing approach, advertorials are better suited when an audience expects a sales pitch (or you want to reuse a specific advert). In contrast, a native advert is better when you want to advertise your business more subtly to a particular platform (or website's) readership. 

The most common account issues small business owners face are:

• Reconciling services/products provided with cash received
• Choosing the right software 
• Managing cash flow 
• Managing accounts payable 
• Forecasting sales for the month and year ahead 
• Sitting down with your adviser on a regular basis to go over the numbers and make sure the business is tracking to forecast/business plan 

I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
 

• Get personal, use their first name when contacting
• Choose an interesting subject line
• Write the message as short as possible
• Follow-up to them 

Adding more debt is very dangerous for very small business if you can't guarantee you'll be able to turn things around. Renegotiating with staff on reduced hours or otherwise would be a safer bet to mitigate your business through the turbulence. You can only be loyal to a point and it should not overshadow survival.

Asking the right questions is important both before and after you’ve hired a tax accountant.

Important questions to ask when hiring an accountant:

• What services do you provide?

• What type of clients do you work with?

• How do you price your services?

• Do you include phone calls and emails in your fixed fee?

• What is your average turnaround time for tax returns?

• Is my accounting software compatible with yours?

• How can you help me prepare and get through tax time?

• Can you recommend any changes that would help my business?

• How do you think you can help me grow my business?

Important questions to get the most out of your accountant and the services they provide:

• How and when should I contact you?

• What do you expect from me?

• What records should I keep?

• Can you recommend an accounting software for my business?

• How can I better manage my cashflow?

• Which business structure do you recommend?

• Are there any special tax requirements I should know about?

These are just a few examples, there are so many more questions you can ask your accountant so grab and pen and paper and write down as many as you can. These questions can be vital in seeing if they’re a good fit for your business and add more value to your working relationship.