Ask questions. Get answers.

I would personally stay away from any domain names that are COM, NET or ORG. Everything else is just a marketing upsell and no one really uses them. Just search in Google for example... nearly all of the sites ranking will have the domain endings like the ones above.

If you need help coming up with a domain name, try using any of these domain name generators .

Would love to hear your thoughts @Paige Arnof-Fenn 

Hiring an ad agency can get expensive, but more likely than not, you can find an agency that fits what your business needs that's also within your price range. 

Depending on the agency and their different packages, you can expect to  pay $400 to $25,000 a month; however, for a local business looking to advertise, a more realistic range would be something between $400-$8,000 depending on several factors:

• The size of your business
• The type and amount of services an agency provides
• The quality, size, and experience of the advertising agency

When comparing advertising agencies, it's important to understand the type of advertising agency and its services. 

For example, hiring a full-service advertising agency is comparable to adding a complete marketing division to your business, so it will usually cost more than a traditional marketing agency, an agency that focuses only on traditional forms of media, or a digital marketing agency that would focus on various online avenues. 

You can also check out a previous article that breaks down the different types of advertising agencies and cost in more detail:

https://www.savvysme.com.au/article/9419-The-Average-Advertising-Agency-Costs-in-Australia-SavvySME






 

If you are doing it properly, there's not many advertising products out there that will come close to the Facebook platform, inc Instagram and Messenger.

What is social proof, you ask? Well, I'm willing to bet that you've seen it in action pretty early on in life. Most people have when they were in school, in the form of trends that the cool kids did. Let me explain what does social proof mean in marketing. 

"ALL THE COOL KIDS ARE DOING IT!"

That's basically the definition of what social proof is. Humans are naturally wired to follow what other humans are doing. It's a sign that you're "in the know" and was originally part of our survival instinct. That's why kids at school always followed what cool kids were doing, even if it was stupid. 

The idea was that seeing others do it meant it was safe. And that it would keep us from harm. Today, we still have that instinct. 

"JOIN US!"

Marketers noticed that people tend to trust something the more that other people do it. The same goes with products. On a similar note, if a product doesn't seem to have much traction, people won't follow it. (It's like the kid who never had people arrive at parties in school vs the cheerleader who did.)

To make a product seem more popular, marketers will hire influencers and others to talk about the product. This gives the product social proof. In other words, it shows that the product or company is in the "in crowd."

This is a depend...

If you are spending money on your marketing and you are not getting a ROI Stop!

If you are spending money on your marketing and getting a high ROI - spend as much as you can.

It's all relative.

Totally agree with the advice so far.

Likes are great for building your ego, but if you want to build brand awareness and position your business, your focus should be on give to get.

Aimlessly liking pages in the hopes of like-for-like, just fills your feed with nonsense.

Best to decide exactly who your audience is, join groups and have a social media content strategy to post valuable insight, tips, tools, advice etc to generate trust in your brand.

Also remember to tell not sell. Share stories, insight etc and leave the selling until someone asks you for more.