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Keith Rowley, Joint Owner and Customer Strategist at Sydney Business Web
I'm going to address this in the way I address it with my clients:
Do you want to focus on youe business with minimal distraction? If so, bringing your website in-house is a great way to drive yourself crazy. Would you do your own motor maintenance? Here are a few key points to ponder:
High Costs: In-house development can be significantly more expensive than outsourcing, considering salaries, benefits, training, and technology costs.
Recruitment Challenges: Finding and hiring skilled developers and support staff with the necessary expertise can be time-consuming and difficult.
Training and Development: Keeping an in-house team up to date with the latest technologies and best practices requires ongoing training and professional development investments.
Limited Skill Set: An in-house team may have a narrow range of skills, limiting the ability to tackle diverse technical challenges or innovate.
Resource Allocation: Managing an in-house team requires significant managerial effort and resources that could be allocated to core business functions.
Scalability Issues: Scaling an in-house team to meet fluctuating demands can be challenging, either leading to underutilization or overstretching resources during peak times.
Technology Investment: Maintaining the latest development tools, software licenses, and infrastructure in-house can be costly and require regular updates.
Focus Diversion: Focusing on non-core activities like website development can divert attention and resources from the primary business objectives and core competencies.
Risk of Obsolescence: Technology evolves rapidly, and there's a risk that in-house solutions may become obsolete if not continuously updated, requiring further investment.
Innovation Limitations: External agencies or freelancers often work with a variety of clients and industries, bringing a wider range of experiences and innovative solutions that an in-house team might lack due to their focused environment.
To mitigate these challenges, companies often find it more efficient and cost-effective to outsource website development and support, leveraging external expertise while focusing on their core business activities.
BUT - BE CAREFUL!
When appointing a website supplier, businesses should thoroughly evaluate potential partners by asking detailed questions to ensure they align with their needs, values, and expectations. Here are ten critical points to cover:
Experience and Portfolio: What is your experience in our industry, and can you share examples of similar projects you've completed?
Project Management Process: How do you manage projects? Please describe your workflow, communication plan, and project management tools.
Design and Development Capabilities: Can you detail your design and development capabilities? How do you ensure the website's design aligns with our brand and usability standards?
Customization and Scalability: How customizable are your solutions? Can the website scale as our business grows?
Support and Maintenance: What kind of support and maintenance services do you offer post-launch? Are there different levels of support packages?
Hosting Services: Do you provide hosting services? If so, what are the technical specifications, uptime guarantees, and security measures?
Security Measures: What security measures and protocols do you implement to protect websites from cyber threats?
SEO and Mobile Optimization: How do you ensure the website is optimized for search engines and mobile devices?
Compliance and Accessibility: How do you address compliance with legal standards (e.g., GDPR) and web accessibility guidelines?
Costs and Payment Structure: What is the detailed breakdown of costs for development, hosting, maintenance, and support? What is the payment structure and schedule?
Most suppliers paint nice sites - and that's all.
Jessica Osborn, Business Coach / Marketing strategiest at Jessica Osborn
Social media! You can do so much that's free, just your time to get out there and get involved. Find Facebook (and LinkedIn) groups that your ideal customer would be part of and get active in there. Not promoting unless you're invited to do so, but sharing and connecting with the audience.
Steven Freeman at Evolved Sound
For local deliveries they are all much the same with slightly different pricing schedules.
In our experience FedEx seems to be the most professional premium service for international deliveries.
For sending local when the fastest delivery times isn't essential then sendle.com is worth a try.
Jef Lippiatt, Owner at Startup Chucktown
Hey @Jane Jones that is a great question. I actually mentor startups on this topic all the time. I can’t give everything away from my proprietary approach, but I will say that many entrepreneurs overestimate their large competitors and don’t consider their small competitors enough.
Big companies have scale, but that doesn’t mean everything they are doing is the best. This is why trying to copy what other companies are doing is an extremely bad idea. If you copy a bad idea on a small scale it can lead to you closing your business before you ever get it going.
Many people also don’t give small businesses enough credit either. To stay in business as a small venture you must have a loyal and hopefully passionate customer base. But again, it is harder for these ventures to pull off marketing and advertising efforts to match a big competitor.
Small size gives you agility. You also don’t have to worry about losing all your business by trying something different (big businesses usually avoid that type of risk). But remember, not all risk is bad if it is calculated.
One of the biggest temptations a budding venture must avoid falling prey to is complacency. Because if they are not careful they will switch from thinking agilely to the status quo of big corporations and they may lose their innovative edge as their business grows.
There are plenty of books and case studies that cover companies that made bad decisions and companies that have really excelled. As someone that consults as a Product Developer and Business Strategist I spend a lot of time looking into these issues and how to help my clients navigate accordingly.
Hatty Bell , Executive Assistant at Country Road Group
Really interesting response, it sounds like you have a lot of experience in this field. Do you think being agile and perhaps more flexible in business is key in the current situation?
Steven Freeman at Evolved Sound
I would be getting second opinions. Make investments and associated decisions purely based on their Tax benefits should be highly questioned and evaluated.
Does your accountant walk the talk and have full runs on the board and associated legal accreditations to give comprehensive investment advice?
George Grimekis CPA , Accountant at Alpha Omega Accounting & Business Solutions
It seems what the accountant is doing is some tax planning for Susan. Recommending a contribution to superannuation is all a part tax planning. It is when you recommend specific products to clients where the advice turns to investment advice, and where you would require the associated legal accreditations. Hence lots of accountants usually partner up with financial planners to offer a greater service to their clients.
Jane Jones, Marketing Consultant at Global Compliance Institute
All depends on your plan - free up to 2000 and then you get more on the higher priced plans. @Lisa Ormenyessy @Daniella Pozzolungo - do you use Mailchimp?
Ossiana Tepfenhart, House Writer at Empire State Crew
Financial planning is a must as a business owner, but that doesn't mean it's cheap. A good financial planning firm is worth its weight in gold. However, you won't always have to pay its weight in old. Financial planning firms charge several different ways.
You can start where you are, so for example you could boost inside the app, successful posts for 7 days for a $50 budget. (successful meaning the post got engagement)
Working back from your goals and target CPA is another way to think about it also.
If your CPA is $50 then 50*30= $1500 a mth.
On IG reels are working really for a lot of our clients.
There needs to be solid focus on the offer and creative.
Jef Lippiatt, Owner at Startup Chucktown
Thanks for tagging me @Hatty Bell. I think you’ve covered most of them. I do prefer it here on Savvy because the responses are generally helpful and positive and not deriding or snide.
However, from time to time I browse on Quora (I’m not sure how big it is in Australia). It has less focus, meaning there are questions on everything and anything. This is a much better focused community for learning about business and entrepreneurship.
Also, LinkedIn has some good groups that encourage questions, but they aren’t solely Q&A communities.
Hatty Bell , Executive Assistant at Country Road Group
Thanks for the kind words @Jef Lippiatt ! I actually find Quora really hard to read too. The ads, suggested discussions and drop-downs don't nuture a free-flowing reading experience. I didn't know Linkedin had those kind of groups - are they specific to an industry? Have you used these before @Allisha Martin ?
Melanie Gray, Managing Owner at MyCL (My Computer Lab)
Much prefer to loose a client!
I only keep employees if they are awesome.
Natasha Berta, Owner at Natasha Berta
Google AdWords consultants can help you run ads that will display when an ideal customer does a search for something related to your business offering.
If your ideal customer will generally do a Google search when looking for services like yours, then you can increase your enquires and potentially your sales.
They will generally help you set up ads and monitor them.
The question of "are they worth the money" depends on how much they are charging.
There are a number of Google AdWords consultants who charge large amounts that are probably NOT worth the money.
You need to work within your budget.
All advertising is worth the money if you are either generating new possible customers and new customers.
Hatty Bell , Executive Assistant at Country Road Group
That's a really interesting viewpoint! Is there a specific budget you recommend?
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