Ask questions. Get answers.

Hannah, tell us what you've thought of already and we'll tell you what you're missing.

I've designed/consulted on many expo stands across several industries and have a basic laundry list of do's and don'ts, standard requirements and duties. To avoid boring you with the comprehensive list, tell us whether you feel confident going into this, and if not, what are your specific areas needing improvement.

For example:

• have you allowed for more than just yourself to man the stand?
• what is your "call to action" – the single thing you want stand visitors to do?
• have you scripted your elevator pitch?

The more info you can share about your current state of preparation, the more relevant the answers will be.

I like the articles in Forbes.com and great tips and ideas on SocialMediaExaminer.com

Cinema advertising can be most effective for developing and
maintaining local awareness. If your business is easily accessible to individuals who attend the screen/s you advertise on.

Cinema awareness campaigns are essentially a long game and continuity is therefore important. Most people won’t remember a single ad but will eventually become familiar with your brand and offer after multiple trips to the cinema.

Prior to committing to a cinema campaign it is always worthwhile to visit the screen look at the patrons – are they really your target audience? Check out who is currently advertising and call them all to see if they will be renewing their subscription and what level/value of business they are able to associate with their cinema advertising.

One of our long term clients buys from China on a frequent basis and in relatively small orders. They have built an excellent long term relationship with an independent local buying agent who places orders, supervises quality and shipping (usually by mail) and advises on new products emerging.

This is both cost effective and efficient

SEMRush and BuzzSumo are both excellent for content research and ideation. However, I've used both and I can honestly say that SEMRush is my personal favorite. Here's the main differences people notice with it:
 

• SEMRush has a stronger handle on keywords and can offer an "article outline" that tells you what you should expect to write in order to rank, 
• BuzzSumo's generally seen as easier in terms of onboarding, naviagation, and business amenities. SEMRush takes longer to learn, but is generally more amenity-filled. 
• SEMRush has a number of important factors that make it easier for you to get the scoop on good topics. This includes trend analysis, content direction, and competitor analysis. 
• The keyword trackers on SEMRush are mint. As in, they're amazing. 
• SEMRush is also best for smaller businesses that can't afford to make many mistakes. Why? Because their analytics are more accurate and in-depth. 

Thought you might like to join this discussion too @Luat Duong @Tadeusz Olewicz  @Jeff Carpenter @Chirene Hughes 

This article is quite useful:

http://www.filiwiese.com/transitioning-to-a-google-apps-account/ 

The Small SEO Tool's plagiarism checker is ok to use. I also like to use both Siteliner and Copyscape. These tools will look at internal and external duplicate content which is always nice.

It all really depends on the ROI - Return on Investment.  If for say, you were to make $10,000 by speding $1000, how much would you throw at it  So, do your research, look for honest answers on ROI and choose accordingly.