Ask questions. Get answers.

I was a mentor for at least 12 startups globally and the worst thing I got was being blamed for the advice I gave. 

The other worst feeling is mentoring those who don't want to help themselves. Thus, my condition of mentoring is I only help those who are willing to help themselves.

When you are content with the amount of time vs financial gain that you return.
In my case, it's using the profit to buy assets that give me a passive income. 
This in turn gives you choice. 

 

Non frontline customer related tasks as much less risky to outsource.

Hi, here are some of the tips to find the right eCommerce development company (https://www.fortunesoftit.com/au/ecommerce-development-company-australia/)
1. Have a look into companies experience
2. Check their portfolios
3. Analyze their projects and field of expertise
4. Get the profiles of developers
5. Check the reviews for the company
6. Always look for the company which provides support and maintenance post completion of the project.
I hope my answer useful
Thanks

Facebook is a great place to provide helpful marketing (hence the freebies). It's a social platform, so hard sell advertising and post don't work nearly as well as helpful content.

The key is to provide content that your ideal customer WANTS to read, to interact strategically with other business, and to advertise effectively.

Facebook can also be a great convincer. If someone is looking for services and they see your website, say, and then look at your social media then that feed can be the thing that convinces them to buy from you.

I have a number of businesses that I help with social and some of them don't advertise at all, but they still get growth AND they know that Facebook brings in business regularly. If you're a local business you may have to ask people what made them call your, or how they found you, but I know it drives sales in the businesses I help. 

So, yes it really does drive sales in your business - if you do it right. ;-)

It depends on your budget and the time and resource you have available internally.  If you are a bigger business and can afford to pay $8k-$15k a month, it can make sense to hire a reputable agency. Just make sure you do your due diligence and set clear measurables/KPIs, so that everyone is on the same page when it comes to anticipated results. 

For startups and smaller businesses, who may find these costs prohibitive, there are some really simple tricks of the trade you can implement to save a tonne of cash.  A common misconception about PR is that it's all about contacts and that some sort of black magic is involved. With 15 years of experience in the industry, this isn't true.  It's about having a good story. The media aren't interested in anything else. They don't care if it's a business owner or a PR person telling it to them.  Most often, they would prefer to hear it from the business owner and there's no one better placed to tell your story than yourself. 

Once you have a good story, you need to tell it to the right person.  You can find the contacts by setting up google alerts for relevant keywords for your industry, looking up journalists on LinkedIn or Twitter and reaching out to them directly. Their contact details are normally readily available in bylines or you can get them on the phone by calling the switchboard. 

There are a number of other DIY PR opportunities you can leverage too, like SourceBottle (which connects you to journalists looking for content for stories). It's easy to put your hat in the ring for speaking opportunities too, again just make sure you are adding value - rather than a straight-up sales pitch.  PR is all about building credibility, so people buy from you.  

By way of introduction, I run PR Shed, which offers businesses all the tools they need to do their own PR. With step-by-step guides on how to attract media attention, access to media contacts, easy-to-use-templates and one-to-one time with industry experts, it’s an affordable pay-as-you-go solution designed to help SMEs get their brand in the media. 

I have paid for warm leads in the past for my Computer Support business.

I am based in Perth Metro, Atwell, Western Australia.

I haven't had any success with warm leads turning into a job.

They were quite expensive. $10 or more a lead.

Each job might earn me profit of between $50 and $150 so it wasn't worth it, especially when they were not converting.

I would likely give it a go depending on the cost.

Hi, thanks for your question! 

The main goal to make a jingle catchy is to make it recognisable and memorable. 

To do this it must have a simple hook that is clear and concise, its melody should be catchy to yourself and your audience. You'll know youv'e got a catchy song when you cant get it out of your own head!

It should have a strong message and a clear Call to Action (CTA). 

Lastly it should be uplifting and postive to the audience. 

The ideal jingle should be between 10-30 seconds to be effective. 

Oh and lastly it probably should be sung by a professional singer.. as it will be more catchy that way!

A jingle is a very effective way of increasing brand recall and keeping it. I myself remember radio jingles from nearly 20 years ago! 

Hope this helps!

I see the value in a broker more than just the best price. If they can deeply understand / compare different policy specifics beyond what you could do (or are prepared to) then the broker idea is a fantastic one.

Unfortunately many brokers are skewed to preferred networks and better commission, so it is very difficult to receive 100% impartial advice - putting you back at square one where you are better off investing in doing the full analysis and negotiation yourself.

I speak for more complex and higher risk related policies, and not everyday day standard ones when it is simply about best value.