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According to Yes Marketing, the average cost of advertising for a 30-second radio slot on Fox FM in Melbourne is $625. This price might be due to change. You can get in contact with representatives from Fox FM here.

I'm an updataholic usually 1-2 years (until a contract finishes) or 2 years max for laptops because I run them fast :)!!

Keyword research involves identifying the words and phrases that people use to search for information online. Here are the steps to do keyword research:

1. Brainstorm: Start by brainstorming a list of potential keywords or phrases that you think people might use to find your product, service or content. This can include terms related to your business, industry, products or services.

2. Use Keyword Research Tools: Use keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer to get data on keyword search volume, competition, and related keywords. These tools can help you find keywords that are relevant to your business and have a decent search volume, but aren't too competitive.

3. Analyze Your Competition: Look at what keywords your competitors are using on their website and in their content. This can help you identify keywords that you may have overlooked or give you ideas for new keywords.

4. Look at Long-Tail Keywords: Consider using long-tail keywords, which are longer and more specific phrases that people might use to search for information. Long-tail keywords can be easier to rank for and can often be more targeted to your audience.

5. Refine Your List: Once you have a list of potential keywords, refine it by removing irrelevant or low-volume keywords, and focus on the keywords that have the highest search volume and relevance to your business.

6. Prioritize Your Keywords: Prioritize your list of keywords based on your business goals and the level of competition. Focus on keywords that have a high search volume and low competition to increase your chances of ranking higher in search engine results pages.

7. Monitor and Adjust: Regularly monitor your keyword performance and adjust your strategy based on the data to ensure that you're staying relevant and meeting your business goals.

By following these steps, you can identify the most relevant and effective keywords for your business and optimize your website and content to improve your search engine ranking and attract more traffic to your website.

Starting any business venture comes with risk, whether you're operating a business or investing. Doing business in an emerging market does have greater risks but may also have greater returns. When determining whether or not to do something, I usually take the advice of the fictional character Leslie Knope and make a pros and cons list. 

Pros and Cons of investing (or doing business) in an emerging market

Pro:

• Emerging markets have the potential for greater return because growth can be exponential. 
• Diversifying your portfolio with international investments is a great way of mitigating loss in case of an economic downturn in your country. (That being said, an economic downturn in one country may point to a larger global economic downturn due to the global economic interconnectivity of the 21st century.)
• You can gain a "first-mover's advantage" and establish yourself as an industry leader (and build trust/partnerships with local businesses and consumers).
• Access to untapped capital. 

• Emerging markets may have the potential for greater returns but are riskier. 
• Political, economic, and social volatility can increase the chance of losing money (or business) on an investment (this could include volatile governments, high inflation, shortage of labor or raw materials)/
• Compared to more widely used currencies, the currency of an emerging market can be volatile and devalue your investment/ or business (once you've changed currencies).
• Cultural differences in "how to do business" may affect your business's bottom line. (For example, a Western businessperson being unaware of Eastern business customs.)

We are not a web developer but our website www.ThePartyPeople.com.au was hacked last year and malicious code added. It crippled our website as it was taken down but lucky we got a new type of insurance called cyber insurance to protect from such an event. We were actually attacked 5 times costing us over $30,000 and lucky the insurance covered it. Our developer and hosting company scanned the site for malicious code and removed it.In terms of how we cleaned it up I would have to get some input from my hosting company and developer however we basically contacted our hosting company when the website went down and ask them to restore it and resolve this issue which they did by running some diagnostic tools to find malicious code. My developer did the same and between them they were able to remove the malicious code. The important thing to note was we did both, my developer found the issue on my website but there were more things the malicious code had put in other dark corners of our server so the hosting company found those. The vulnerability was with word press and while we fixed the issue we decided it was too risky having our blog on the same server as our website given they could access our server via our blog which then gave the code access to our website so we put them on separate hosting environments.

So, I've been a small business owner almost all my adult life and I can offer a little bit of information on how to market a your small business on a budget. These tips below can help you market your small business on a minimal budget or for free:

• Don't be afraid to ask others to market for you. A lot of smaller companies that you might know are able to get a lot of product moved through the use of affiliate marketers and commission-based salespeople. The hard part, of course, is convincing them that it's worth their time. Good commissions can help.
• Start working on social media. It costs nothing to post on social media, add followers, and chat with people. However, it can pay off in local clout and also make your company more established online. 
• Remember that content modeling is going to be free to make, as long as you work on your own. SEO does not *have* to cost anything, and yet it's one of the best ways to market a small business. SEO will help you rise to the top of Google's search results within six months with avid marketing use. 
• Get the best possible advantage with signs. It's funny to think about, but most of the businesses that I know that have a lot of foot traffic near me get their clients through signage. A simple sign that says "SALE" can drive more customers than you'd expect them to. 
• Attend local small business networking events. This may seem silly or just play awkward, but local business events are a goldmine for both knowledge and business partners. If you are a B2B business, then this also serves as the easiest way to market your work and services. 
• If you want to get more clients on a global scale, consider getting an Upwork or Fiverr account. This tends to work best if you are a service company. You get to apply for gigs and make sure that you get the kind of clients you need to keep your company in business while you establish yourself locally. 

You need to consider the local customs and delivery rules of each local region you plan to send to.

A local courier company that can send internationally can fill you in with most info.