Ask questions. Get answers.

The cost of content strategy and creation services can vary depending on several factors. Here are some factors that can affect the pricing:

Scope of work: The extent of the content strategy and creation required will impact the price. A comprehensive strategy with detailed research, audience analysis, and content planning will typically cost more than a basic strategy.

Complexity: The complexity of the subject matter or industry can influence the price. Industries that require specialized knowledge or extensive research may have higher costs associated with creating content for them.

Content type and volume: Different types of content, such as blog posts, articles, social media posts, videos, or infographics, have varying production costs. The quantity of content needed also affects pricing.

Expertise and experience: Content marketing experts or agencies with a higher level of expertise and experience tend to charge more for their services. Their knowledge and track record can justify a premium price.

Research and analysis: If in-depth market research, competitor analysis, or keyword research is required for the content strategy, it may impact the overall price.

Editing and revisions: The inclusion of editing and revision rounds in the content creation process can influence the pricing. Multiple revisions or extensive editing may incur additional costs.

Project timeline: Urgent or expedited projects may have higher charges due to the need for dedicated resources or extended working hours.

For Pricing, experts or agencies typically price based on following pricing models:

Hourly rates: Charging an hourly rate is common when the scope of work is uncertain or projects require ongoing collaboration. Rates can vary depending on the expertise level of the content marketing expert or agency.

Project-based pricing: For well-defined projects, content marketing experts may provide a flat fee or package pricing based on the specific requirements and deliverables.

Retainer-based pricing: Content marketing agencies often offer retainer packages where clients pay a fixed monthly fee for a set number of content pieces or hours of service.

Performance-based pricing: In some cases, content marketing experts may negotiate performance-based pricing, where a portion of the fee is tied to achieving predetermined metrics or goals.

To me, you're asking the wrong question.

The question should have been: How do I get people to write guest posts for my tour guide/bike hire/camping supply business?

The people who made money out of every goldrush in history were the merchants selling shovels, not the diggers and prospectors.

Does anyone know how much direct mail costs per piece? How much do small businesses spend on direct mail on average?

The average small business spends $167 per person.

The cost of direct mail pieces costs anywhere from 30 cents to around $10 per person. This varies depending on the cost of:

• Design. There are some different approaches when designing your direct mail piece: 

  • You can do it yourself.

  • Use a temple online.

  • Hire a professional designer or agency.

• Marketing copy. If you have a tight budget, you may have no choice but to write your ad copy. I'd recommend hiring a professional copywriter even if it raises the cost; a good writer can create persuasive content that will interest readers to buy.

• Mailing lists. The average mailing list costs between $0.02-0.30 cents per record depending on the quality, purchase size, and reusability of leads.

• Printing. Print cost varies depending on:

  • Paper quality

  • Sides

  • Number of pages

  • Quantity

  • Color of ink

• Distribution. Mailing prices fluctuate; however, it's essential to be aware of the quantity of mail you send as well as the weight of the mail. 

When designed correctly and given enough attention, direct mail advertising may provide a lucrative opportunity to reach your audience. 

What do you think? Do you implement direct mail marketing in your marketing approach?

Do you already have an e-mail account? If so, it's much easier.

HUSTLE

Noreen,

I think this is a great question. I would say that the answer comes down to 1 simple question.

• Will a personal website provide something unique or necessary that your social media accounts don't cover?

The question is important because if the website isn't providing unique value or capturing leads, what is the point? For example, if you are using the website to showcase some of your social media in a way that it keeps it front and center, perhaps.

Social media is more of a time point (it happens and fades rapidly). However, the content on a website can be used to preserve those moments in a more discoverable format.

Or perhaps you want to sell things you make to your contacts. A personal website is great for that (if you sell digital creations, ebooks, coaching, etc.). However, if you already have a business website, you may not need a personal one.

Really think through the value before creating one. Consider, how frequently can you or will you want to update yet another platform?

Sure @Hatty Bell!

SEO is to online copywriting like space is to time. They should be one and the same.

The job of the copywriter is to get the SEO component as good as they can make it (the on-page SEO) to make the life of the off-page SEO consultant easier. The copy shouldn't be "stuffed" with keywords so only a machine can read it; it should have the right words attracting the right customers. The limitation should breed creativity in how you deliver the message once it's found.

Sometimes what you can't say really hones what you can say. You may sell something such as super-strong nylon tethering straps for 4WDs; but what you really want are people looking for rope since your product is new and intended as a replacement for rope. The tag that greets them? "The End of Your Rope." (If you sell nylon tethering straps, please call me!) It satisfies the SEO test and (hopefully) the persuasion/memorability test.

So SEO needs to be strategic (who are you trying to attract and why) and tactical (the words you use to persuade people to buy your product.)