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SEO is just as important for accountants and bookkeepers as it is for businesses in other industries. If you are providing bookkeeping and accounting services in local areas, SEO can help you target and attract local clients and increase your brand awareness. Research by Backlino shows that the first organic search result on Google has an average click-through rate of 31.7% and is 10 times more likely to get a click than the result in 10th place. The high-ranking sites are there for a reason, i.e. Google has established that these sites are authoritative, credible and deserving of ranking at the top. Moreover, if you rank higher than your competitors, you’re in much better stead to win clients.

Some SEO tips for bookkeepers and accountants include:

• Create a blog to demonstrate thought leadership in your field. Creating high-quality and share-worthy content may also help you build backlinks to your site.

• Create social media accounts for your business and share your blogs.

• Conduct keyword research to identify the key bookkeeping/accounting terms and queries your target audience is searching for. This will help you inform and structure your website content.

• Create a Google My Business (GMB) page, ensuring all key information is completed correctly.
• Ask clients to leave reviews on your GMB page. 

It’s definitely worth setting aside a few hours each week to invest in optimising your website SEO. If you have the budget, you can also consider outsourcing to an SEO agency.

If you are doing it properly, there's not many advertising products out there that will come close to the Facebook platform, inc Instagram and Messenger.

Thought you might like to join this discussion @Caleb Riutta 

It would be great to also hear your thoughts on this one @Sara Neumann 

You can download at https://play.google.com/store Then simply type in SALES ANALYZER in the search facility - my colleague is Michael Tregonning (it is his IP) and was developed by the University of Ballarat Greg

Feel free to ask some more direct questions, if my answer was too general...

Going through the mountain of resumes I receive to find someone appropriate. Also responding to each one to say that I have received their application and then responding to say whether they are successful or not. It is very time consuming.

Good question! Starting a cleaning business often has a lower barrier to entry in terms of costs as there are fewer startup costs involved than other types of businesses. It also offers great flexibility and potential to start small and build the business from the ground up. From our research, the initial startup investment starts from $2,000 but could reach $6,000+ depending on where the business is located, the type of equipment you need, whether you’ll be operating alone or hiring staff straight away, etc. This cost factors in things like business registration, licenses and permits, insurance, equipment, website, marketing, etc. 

Another option is to start a franchise cleaning business. Starting a franchise is usually a more expensive option than starting from scratch as you gain the established brand and infrastructure that is already in place. That said, the bigger investment may offer more stability and a quicker return on investment than setting up your own business. It’s a good idea to do some research on franchise opportunities and weigh up the pros and cons of franchising vs starting from scratch. 

Hope this helps!