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Social media! You can do so much that's free, just your time to get out there and get involved. Find Facebook (and LinkedIn) groups that your ideal customer would be part of and get active in there. Not promoting unless you're invited to do so, but sharing and connecting with the audience. 

The term “mobile advertising” is the process of creating advertisement material itself and delivering it to the potential customers with their mobile devices being a primary point of contact. In its turn, “mobile marketing” refers to a set of techniques that allow engaging with audience better through their handsets thus increasing the efficiency of mobile advertising.
 

All In One SEO is a good alternative to Yoast. It has pretty much the exact same features and isn't as big as Yoast.

Another one that we have tested in the past is RankMath. Some clients of ours have seen some pretty good experiences with this.

Most Australian book keepers seem to charge between $40 - $70 per hour. Fixed packages also work well based on clear outcomes, such as checking figures at BAS time and preparing the BAS statement for lodging. For regular work based on a defined responsbility I prefer the fixed package deal, so I don't risk cost blowouts for inefficiencies or other issues.

Just like any strategy, take a look at where you make your most money, then find the people who are most likely to buy in that space. Why do they come to you for that experience, and not the restaurant down the road? Or order in from Deliveroo?

Once you understand what's motivating these people to open their wallets to you, you can start working the channels which will present your best offers to them in the best possible way. At the time they're ready to buy.

The cost of collaborating with Youtubers on a sponsored advertisement is generally more expensive than collaborating with influencers on other platforms.

On average, brands pay around $2,000 per 100,000 subscribers a YouTuber has for a sponsored post. 

For example, if a Youtuber has 500,000 subscribers, then it's expected that they would charge $10,000 for a sponsored post.

However, this isn't always the case. How much you spend on collaborating on a sponsored post with a Youtuber depends on the following:

• The average number of viewers (or subscribers). The more subscribers a YouTube channel has, the larger your reach when partnering up with them, but be careful. Subscriber numbers can be a little misleading. Be sure to look at metrics that point to high user engagement like:

  • Likes/Dislikes

  • Comments

  • Shares

  • Watch time

• The type of advertisement you want. YouTubers have two ways to advertise a partnering business. 

  • A shout-out ad

  • A dedicated video

You are probably familiar with both approaches. A shout-out ad occurs in a video when the YouTuber takes a break from the video topic to talk about a product or service for 20 to 30 seconds before switching back to the original topic. A dedicated video ad is when a YouTuber releases a whole video that revolves around your brand. While rates for these vary, you generally would have to pay more for a full-featured video than a shout-out advertisement.

I hope this answered your question! If there's anything else that needs clarification, please let me know. :)