Ask questions. Get answers.

Introductory email is fine. But I need to understand more about your product or services/  source of email ( i.e. have you generated via website lead form or secondary research)

Enough to enable you to carry out the formative aspects of your business plan, plus a 3 month contingency.

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 

Thought you might like to join this discussion @Caleb Riutta 

Hi Selena,

One thing? Cos there are many, many things.

But just one?

Define it.

Define it and you will be able to identify the ONE THING that will work best.

"Increase your sales" is equivalent to using a map but without knowing what the destination is.

If you can't define it, how will you know when you get there? If you don't know that, how could you know what to do?

It's akin to throwing darts blindfolded, you might hit the target occasionally but you have no idea!

Define it might be something like - we want to increase our new customer sales by 15% in 6 weeks.

You now have the end result and what success looks like, plus you have a baseline on which you can measure.

Now you can plan what the best strategy/action/execution is to take to get that result. The one thing.

You then prepare whatever resources, tools, training, skills are required to action/execute.

Then you participate, actually put the planing and preparation into play, this is the doing.

You check your progress, are we on track, is any adjustment required, what's working - what's not.

And this will increase the probability of reaching that 'defined' target, the payoff.

That's my 5Ps framework in action right there. As Covey said, start with the end in mind.

If 'increasing sales' is 15% more new customer sales in 6 weeks, then the ONE thing that sits behind that is going to be completely different to 'increasing sales' meaning 15% more existing customer sales in 6 weeks.

If you can define it; you can observe if it is happening or not; if you can define it and observe it, you can measure it; if you can define it, observe it and measure it, the feedback becomes objective rather than subjective.

Hope that helps and makes sense.

To your business growth.

Greg

VoIP with all the PABX features of a sophisticated phone system is the way to go providing the call quality is equal or better to a traditional landline. If it isn't then it can not be classed as true business grade, and it would be a step backwards / compromised service.

As for mobile, I still see this a secondary call option (when you must be mobile and make calls) and not when you are in your office with access to a real phone system. Call quality isn't as good on mobile and limited exposure can only be a good thing for reducing radiation to your brain.

1. The cost

SaaS is definitely cheaper than buyin outright.

2. Functionality upgrades

Some functionality in saas maybe given for free to subscribers, even if it is for a fee, it won't be as if buying a whole new product.

3. Product compatibility

SaaS subscriber definitely get their services compatible to as many platform as possible.

E.g. I bought my myob for $600 few years back, and now it doesn't work with windows 8 or newer.

This situation will not happe if I was a saas subscriber.

4. Data integrity

Most SaaS promises 99.99% uptime to access their services as well as providing weekly or even daily backup of their product.

However, this doesn't guarantee that you will get all your data back when the company gone bankrupt.

On the other hand, buying a product outright will give you opportunity to have a similar backup mechanism in your local office that will go with you 'forever'.

That's a little share from my experience.

Hopefully that helps,

Thank you,

Aditya

www.advis.com.au

Hi James,

My apologies. Please try this link instead: 
https://www.savvysme.com.au/article/1968-what-is-marketing-pillars-strategy-a-summary