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You are the key!

Being innovative isn't keeping up with competitors, it is creating new ways, ideas, technology and always thinking ahead. If you stop development and thinking of new and better ways you are just the same as most companies out in the market.

A lot of companies just rely on clients not wanting change. That is a very small market as they quickly change their mind once their competitor starts taking their business because they are using the latest tech to help them.

You should dictate where the industry heads and what the industry is doing. The only reason our products can take market share is because we don't think about how people do things, we thing about the most efficient way they should be done and what else can help them.

If you step up to the plate and take charge of the direct your industry is heading, then you can call yourself an innovative company.

So you are the key!

Yes indeed I had a sharp decline in customer enquiries for my photo studio as soon as there were rumblings about a possible election. A friend who sells luxury goods online also has experienced the same thing.

So, I've used both and I can tell you that Mailchimp is definitely the more popular option of the two for good reason. Both are great email marketing platforms that offer basic email marketing, list segmentation, analytics, and tracking. However, here's what you have to know:
 

• Mailchimp is the most popular email marketing platform, so finding a professional who knows their stuff is going to be easier. 
• Campaign Monitor doesn't have a landing page builder, which can majorly hinder your process. Mailchimp has one.
• Mailchimp has a free level, which is epic, but can have limited support in lower ranks. So, you might want to buy services if you can. Campaign Monitor doesn't really start free, so you have to buy and hope it works. 
• Most people agree that Mailchimp is easier when it comes to onboarding. 
• Campaign Monitor doesn't have A/B testing, while Mailchimp does. 
• Live chat for paid plans makes Mailchimp better in terms of customer service, too. 

The term “mobile advertising” is the process of creating advertisement material itself and delivering it to the potential customers with their mobile devices being a primary point of contact. In its turn, “mobile marketing” refers to a set of techniques that allow engaging with audience better through their handsets thus increasing the efficiency of mobile advertising.
 

If a small business can engage their audience I think this is the best type of marketing. If they can create a community around their brand their customers are more likely to remember them and use their products or services in the future. Some of those ideas I've seen include:

• Successful Facebook Groups - if done well and have a good moderator.
• Regular newsletters that provide useful information that people want to hear about. Don't just share stuff for the sake of it. 
• An engaging social media presence that provides valuable information to its audience.
• Social media campaigns where the audience can take part. 

There are loads more ways to do this but the main thing is that the marketing campaign is providing something to its audience - its not just about the brand. 

Unless you're skilled or passionate to learn about Social Media Marketing it can be more cost effective and save you time to have a professional provide Social Media Management as a service.

When you start a domestic cleaning business, it's likely you'll do much of the cleaning work yourself, with the opportunity to hire experienced and skilled cleaners and take a step-back later on. Having the state-fo art cleaning equipment is the best way for you to gather some new, repeat customers. You can always count on your friends aand relatives to suggest your cleaning to business to their colleagues at work, and, suddenly, you have a lot more jobs to do.