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Early on we used OzBargain (and similar sites) as it was a quick, free way to attract a lot of people to our brand but in the end we abandoned the site altogether.

The problem, at least for us, was the users weren't converting to loyal customers and were primarily focused on getting the cheapest price which isn't a long term strategy for our business.

Despite providing a lot of traffic the conversion rate was very poor and it was very difficult to get any momentum out of a promotion as our business isn't the normal Ozbargain offering (technology or mass market)

Hi, Are you looking for the best mobile app development company in Australia?

In my experience with several companies, Fortunesoft IT Innovations is one of the best mobile app development company in Australia. (https://www.fortunesoftit.com/au/mobile-app-development-company-australia/)

The company consists of an expert team of developers who provides the best custom mobile app solutions. They are experts in developing, robust, feature-rich, scalable mobile applications.

They work completely based on the client’s requirement and they involve clients throughout the development process and take feedback from them.

Here is a list of mobile app development services the company provides

1. Android app development (https://www.fortunesoftit.com/au/android-application-development-australia/): The team of developers is expertise in developing high performing android application that supports a wide array of devices and also supports high-end customization. They offer services like Android UI/UX designing, custom app development, Android Games App Development, Android App Widget Development, Native Android App Development, etc
2. iPhone/ios app development(https://www.fortunesoftit.com/au/iphone-application-development-australia/): The team of developers is expertise in developing ios applications with superior UI and UX and excellent hardware and software synchronization. They are experts in developing applications on the latest platforms Swift and Objective-C. They offer services like Enterprise iPhone Application Development, Hybrid iPhone App Development, Native iPhone App Development, Apple TV & TV OS App Development, etc
3. React Native app development(https://www.fortunesoftit.com/au/react-native-app-development-company-australia/): The team of developers is experts in providing a top-notch solution using React Native. They offer complete customization in the app development process. Their services include React Native Development, React Native Consulting, React Native UI/UX Design, React Native Migration, etc.

Visit their website now to know more about the services.

Thanks

The Philippines is a much better place for support services in my view. In fact, an indian call centre employed by Telstra at one point outsource some of their work to the Philippines at one stage. 

There are a number of reasons companies will use BPO. One is definitely the cost savings, there is a massive saving in wages. Also culture and time zones are also factors. 

There are challenges with training when looking at outsourcing overseas and there are a lot of companies that will offer to assist with massive mark-ups, so you really need to do your research. 

A lot of my clients have call centres in the Philippines and some still have call centres in India. Having seen firsthand how the different countries can assist I have always seen less complaints and issues come from a call centre in the Philippines. 

All clients that have Australian staff in the offshore office to manage very rarely have training and compliance issues. It always pays to have an Australian employee working from the offshore office to ensure compliance, training and customer service is to your companies standards. 

You wouldn't have an onshore office running without management, no difference for an offshore office.  

As for what country, it really comes down to what you need. For developers I would look at Europe and the middle east. From past experience I have seen much better and stable code from these areas. 

For support I would look at the Philippines. For Tech support, I would look at Australian call centres to handle the actual issues and the Philippines to handle the initial inbound call. Just so they can screen out the Common issues (user training) and actual technical issues. 

Thought you might be interested in this question @Mick Winnie @Mark Reiken @Vanja Stace @Kaylene Grieve @Daniel Martin @Steele Walster 

If you’re a business owner and want to learn more about bookkeeping to get a better handle of your accounts, there are so many great resources out there (including SavvySME!) to learn how to prepare a BAS statement, how to understand a balance sheet, etc. The information available online costs nothing and is a great starting point. 

Bringing it back to the point about software providers, most accounting software providers such as Xero, MYOB, Quickbooks, Freshbooks, etc. have learning hubs for sole traders and small business owners with tools, templates, how-to guides, explainer videos, etc. Sometimes these resource hubs are all you need to understand your financials and get super confident with your bookkeeping. 

If you want to step it up a notch there a number of non-accredited and accredited courses available. If you’re a business owner that really wants to delve into how to do bookkeeping, or you’re an aspiring bookkeeper that would like to get professionally qualified in bookkeeping, you can study for a Certificate III in Accounts Administration (with a focus on bookkeeping). It takes about 6 to 12 months to complete and will cost you around $800 to $2,000 depending on where you choose to study (e.g. face to face or online). There’s also the option to study the more advanced Certificate IV in Bookkeeping which will qualify you to complete the Business Activity Statements (BAS) for businesses. This takes a little longer to complete (around 12 months) and costs between $1,000 to $6,000 (for full fee-paying students). You may be eligible for Skills First Funding in Australia if you meet the requirements. Visit the website for more information: https://skillstraining.edu.au/course-fees/skills-first-funding/

Hi, thanks for your great question!
CPM stands for cost per mille and is an objective to select when advertsing on the Google Display Network. It basically means cost per 1,000 impressions. 
According to TopDraw the average CPM is $3.12, so its pretty affordable. 
You can choose this option if your objective is awarness of your campaign or product to understand exactly how many people have seen your ad. 

Many companies prefer to select cost per click or CPC as you are only charged if someone clicks on your ad. This means people will still see your ad but you only pay for the people that click.  The average CPC is $0.67.

It will depend if you want to know exactly how many people have seen your ad or you care more about clicks to view your website or ad when choosing your objective. 

Hope this helps! 

 

Great advice Joel.

I use Facebook ads for a few different reasons. Sometimes its to get people to like the post, and from there I invite them to like the page. Sometimes its to get them to sign up for a free offer (also called an opt-in or lead magnet), in which case I direct them to a LeadPage specifically set up to garner their email address in return for a free resource that is of value to them. And sometimes I throw $10-$20 at a post just to see what happens.

When I first started using Facebook ads I was bitterly disappointed that people were not clicking, signing up etc. Now I treat each campaign as a bit of an experiment - did it work, who is looking, who is clicking, which posts do they like/not like.

As Joel said, please feel free to add more detials and tap into the power of the Savvy SME Mastermind.

Bec

Hi Marcel,

My first response is to +1 what Jef said, you are not alone!

Everything Jef has said is great advice, I would add simply accept that there are times when you will need to disconnect the focus and that's ok.

There are literally thousands of different methods, models, theories, strategies on this. For what it is worth here is another one that is simple but extremely effective. You do need the discipline though.

The Pomodoro Technique.

https://en.wikipedia.org/wiki/Pomodoro_Technique

At the end of the day it is mostly about mindset, accept that some times you will get wrong but dont beat yourself up about it.

As Jef says, there will be times when you simply have to reset mentally and move on.

All the best.

Greg