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Just because you operate as a sole trader, does not mean you need to be the face or brand of the business. It really depends on the business. There are few businesses that would require you to be the face of the business. The most obvious one stemming from the members on our site would be consultants and business coaches. However, there also exist many accountants, lawyers, web developers and otherwise that have their businesses built around a distinct brand. Being a sole trader business does not mean you are the sole person in the business.

With that said, whether you are incorporated or operating under a sole trader license, your business needs a strong brand to succeed. Your point of difference, your UVP and image amongst all the other intricacies of brand development need to clearly designed and executed to optimise the success of your business.

Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!

We would recommend the use of:

• Video content

• Educational blog postings - creative copy writing is key for engaging your audience

• Use imagery

• Promote your content - get your content in front of more eyes

All of these things are great to have in house, but it’s also a handy and exciting opportunity (for small and large businesses) to tap into Influencer Marketing. Influencer Marketing taps you into brilliant content creators who can write blogs, create images or videos plus share them with their audiences. One of the awesome things about Influencer Marketing is that it also adds a credible voice to your content, rather than it always being from your brand’s point of view.

Like all marketing channels, the most important thing is to measure what works. So experiment with different types of influencers across different mediums, and find that sweet spot for your ROI.

If you’d like any more advice or ideas, please feel free to see below! =)

Here are a few tips on writing good digital content

Here’s why content marketing is an essential part of your eCommerce success

I would say that networking is very important - growing your network and growing your business go hand in hand. Thanks for sharing @Steve Gray @Orna Binder @Steven Brown @Greg Reiffel @Michael Simonetti @Malcolm Dawes 

Sitting down with your accountant for a tax planning session is a great way to review your finances and find ways to reduce your tax liability (as much as legally possible) by looking at tax deductions, small business tax concessions, credits, tax exemptions, rebates, etc that you may be eligible for. Tax planning can be quite complex and it's crucial to ensure that your tax planning is within the law to avoid penalties, which is why it's recommended to do this only through a qualified tax accountant. 

The cost of tax planning really depends on how complex your tax situation is and whether it’s included in your tax preparation or a standalone service. An interim tax planning report with recommendations typically costs between $500 to $1,000 for small businesses. For an hourly fee, you're probably going to be charged around $200 to $300 p/hour.

There are several meetup groups which run "piching" events. Head along and there may be some Business Angels in the audience.
 

If you are a sole trader, you do not have to have a book keeper or an accountant. You can keep track of your income and expenses in a spreadsheet and file your own personal tax return at the end of the financial year. No need to file a business tax return.

If however you do a lot of small transactions (debit and credit) in your business, you might want to consider using a book keeper to help you keep track and save you time.

If you also want to have a financial statements at the end of financial year (balance sheet, profit and loss and cash flow statement) then you need to get an accountant.

As an eCommerce site Amazon is one of the best option fot retail business. Already many of the retail businesses based in UK,USA, Australia & Canada impacted with Amazon. Even the top most brands like Alanic Activewear, Nordstrom, Nike have already connected with Amazon.

For example- https://www.amazon.com/Alanic-Activewear-AW003A-V-Neck-X-Large/dp/B06XPKJ6JB/

I think the main benefit is that the social media feeds cannot ensure that your target clients have seen your message. Even if they have liked your page or followed you on twitter they simply may not get shown your items in the feed or may miss them. Well timed and useful emails will be opened, and you can often use services that will track reciept and opening, so you have a better sense if they have got your message.