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Hi Mircea,

The ASIC site ( http://asic.gov.au/for-business/changes-to-your-co... ) is quite user friendly and answers many of the common questions SME's may have.

If you follow the link above you will find easy to understand guidelines for resolutions etc. Dont try to use overly complex language when framing resolutions, plain English is best. Think through what you are resolving and explain it as though speaking with a friend or family member.

I hope this helps, feel free to contact me directly if you need more help,

Cheers,

Neil.

The straightforward answer would be when your target buyers or clients are buying or transacting online. This applies even if your business doesn’t buy or service online. The other part of the answer would be when you have the right strategy for your goals and budget. Don’t spend on online ads for the sake of doing online ads. You’ll end up wasting money, getting burnt and then incorrectly assume that online ads are not for your business.
 
First, you need to understand the different type of online advertising, how each platform works, the costs, audience’s demographics, and typical behaviour. It’s also advisable to see how your competitors or other businesses in the same industry are using online ads. And where you invest money will also depend on whether your business is local, national or global. The entire online advertising campaign must also be seamlessly integrated for the best customer experience. For example, where do your customers go after seeing your online ad? Where can they leave feedback and reviews?
 
Small businesses should definitely consider online advertising as it is a low-cost alternative when done right and it hits the right spot to where your potential buyers are at. If you’re lost or not making decent returns on investment, please consult an advertising or marketing expert. It will save you money and time.

Well, I can't answer this from a personal perspective yet (although my wife may get pulled into helping with my ventures at some point).

First, it is important to keep separate actions and attitudes. At work you must fill your role and do your part, but you can't take any attitudes from that into the personal relationship (at least not long term). At work they may be your equal, superior or subordinate, but at home you are equals and must treat each other as such.

From business that I know spouses have gone into:

• Creative Agencies
• Restaurants
• Law Firms
• Retail (specifically boutiques)

Why do I think the above types of businesses work for partners? Typically because the are more traditional small businesses (they aren't trying to be the next internet juggernaut at least from the ones I'm aware of). The roles they have are either equal or complementary.

Example 1 (Law Firm)

Husband is a Business Lawyer, Wife is a Family Lawyer

Example 2 (Creative Agency)

Wife runs business operations, Husband is a designer

Example 3 (Restaurant)

Husband cooks, Wife manages

My take is that neuromarketing is less an advertising technique than a market research measurement tool.

Whether the science of studying brain patterns in response to marketing stimuli works or not is a moot point. You either interpret the measurements or you don't.

Various measuring tools have been applied for decades and will continue to be applied for as long as anyone is interested in consumer behaviour and responses.

From a less technical perspective you should at the minimum have anti-virus software running on their local machines. You should also consider having a VPN (private network) for them to login to do work functions if you and/or your staff are working on items that could be considered "sensitive". Also, hard-drive disk encryption has become pretty common. This helps protect from threats of items are lost or stolen. And as always tell them to a secure password and have a standard in place to enforce such a policy like password:

• Must be at least 8 Characters long
• Must have upper and lower case numbers
• Must have at least 1 number
• Must not be the same as your username

Stuff like that will definitely help.

Very good question! As you mentioned, every business is unique and it’s very difficult to say how much it costs to start a business without knowing the type of business you want to start, industry, where you’ll operate from and whether you need to employ staff among other factors. Some businesses like dropshipping, for example, can be started with minimal startup costs, while others such as brick and mortar retail shops or cafes require more startup capital. In other words, how long is a piece of string?! That being said, research shows that the average startup cost for Australian businesses typically ranges between $3,000 to $10,000. Again, the upfront investment could be considerably more depending on the factors discussed above.

Just to give you an idea, some of the startup costs you’ll need to think about include:

1. ABN, business name and tax registration 

2. Commercial lease/rent 

3. Shopfitting/office furniture and supplies 

4. Utilities 

5. Insurance

6. Website design and domain registration 

7. Inventory 

8. Marketing 

9. Payroll

As you can see, the costs can quickly add up! Many of these expenses are non-negotiable and you either need to have savings ready to invest in your business or think about raising capital, whether it’s through a business loan, equipment finance, investor funding or business grants. It’s always worth exploring the different grant options available as many small businesses don’t know they are eligible for certain grant programs and miss out.  

Hope this helps!