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Hi, thanks for your great question!
According to our friends at Instapage, the average CPC for a Google Search ad is $2.41 for search network ads and only $0.59 for display network ads on the Google Display Network. 

However, when considering which strategy to go for it's not as simple as cost. 

Display ads have a low click through rate. This is because many internet users have what's known as banner blindness. They tend to expect and ignore ads that are display ads. However display ads are great for awarness and getting your product brand recognition. They may not click on your ad but you will have established brand recall. Also display ads are great for retargeting!

Search ads by contrast have a high click through rate as your ad is targeting people that search for your product or service. The other advantage to search ads is you only pay when some one clicks on your ad so even of you don't get a click through, search users will still see your product. 

Finally, if you have also used display ads previously they can associate the search ad with the previous display ad and likely click on it!
Don't be afraid to use a combination of display and search ads to ensure great brand recall and higher clicks!
It's great idea to contact a service provider such as an advertising agency to formulate a campaign strategy and implement a display AND search ad campaign in stages. 

They are many similar digital currencies, however bitcoin seems to be the most well known of them all.

It is a more an underground digital currency. With that said its transactions underpin a growing economy which can't be ignored either.

As mentioned, most everyday businesses do not understand bitcoin, so are hesitant to offer it as a payment option. Some that do have opened up to new / wider markets they never previously had.

Presently it is hear to stay, no one can predict where it is truly heading, and equally the value can turn to dust overnight or boom significantly like any other traded commodity.

I reckon there are at least 2 factors to consider here. The first is obvious - it depends on the level of social media marketing experience and skills you need, as well as your specific requirements. But that said, costs can vary a lot depending on the type and the location of business you are outsourcing to.

For example, let’s say you’re looking at outsourcing social media account management for 1-2 channels covering tasks such as content creation, regular posting, replying messages, engaging with followers, housekeeping and may include the odd task of managing ads now and then.

1. Freelance social media manager or expert might start from a few hundred dollars a month.
2. Small businesses with a few employees may also start from $300 - $500 a month.
3. Boutique agencies specialising in social media may start from $800 a month.
4. Full-service marketing agencies that cover every type of marketing will start from $1000 a month up to tens of thousands.

The more social media channels to manage, the higher the cost.
 
While there is an option to outsource overseas, where it’s cheaper, personally I think hiring local based businesses are better in the long run, if your business is mostly local. Social media is a platform where content needs to be current, fresh and personal, for you to be relevant and interesting to follow. Your social media profiles should not only consider the type of fans, but their location.
 
Hiring Australian social media experts mean you will get people who understand the local lingo, culture, traditions, holidays, current issues, economy and political landscape. It helps tremendously with creating interesting content, starting exciting discussions, piquing people’s interest and generating loyal fans. You just don’t get this from hiring overseas.

Hope this helps.

How much do small businesses usually spend on Facebook ad campaigns?

According to Search It Local, the average small business typically spends $500 to $1500 a month on Facebook ads. 

However, depending on the size of your business, and familiarity with Facebook ads, I would recommend starting at the minimum budget of a dollar a day for 30 days.

Doing that allows you to dip your toe in the water. It'll give you a better understanding of using Facebook's platform and managing ads without extensive risk.

After 30 days, if you're happy with the results you've seen and feel comfortable doing so, increase your spending to maybe $5 or $10 a day. If you don't feel comfortable, continue honing your skills with a smaller budget. This process can be used over and over again when determining your advertising budget.

It depends on the type of business and industry you are looking into. There are a series of laws that govern a variety of different types of businesses in Australia. Then there are often regulations that businesses are required to follow depending on the industry and the goods or services being offered.

You could try to read some general books about business which might spark your interest in a particular specialty to learn more about.

Cassidy, I'm not familiar with Northcote's High St but a quick Google search has shown me what looks like a potentially hazardous art installation! I do agree that it looks dangerous (even more so now that I see a watermelon being smashed on top of it). However, the art installation is placed where people are not supposed to be crossing anyway - and thus the amount of backlash it has received is highly unjustified.

Office Cleaning Services do range based on what you call regular. If you are an office of 5 staff a weekly service may suffice, however in my experience, once you have over 10 staff, you need to consider increasing this frequency to maybe twice a week. Above those staffing numbers, cleaning does really need to be done either 3 times or week or daily.  It doesn't mater how clean you rworkforce keep the premises, bathrooms are still used very heavily across the week if you have more than 10 staff.

We have users that charge from $40 - $70/hour for a weekly service. However, the hourly rate usually decreases the more frequently you get the serviced done. It's important if you are going to engage an Commercial Cleaner to clean your office space, often at night, unsupervised that you ask the right questions when interviewing them.  https://www.savvysme.com.au/article/8475-10-crucial-questions-when-hiring-a-commercial-cleaner?

Hi Jeanette,

It seems from your wording that you are already running a business. A hobby is a spare time activity pursued for pleasure or recreation whilst a business is run with the intention of making a profit.

Indicators of a business include but is not limited to:

- Having an ABN/Business Name

- you are keeping records

- you genuinely believe you you will make a profit even if you do not do so

- repeating nature of transactions

In saying that, if what you are doing is a hobby then the $3000 you have spent is not deductible. If you are running a business and you have not made any turnover, then you will need to pass the non commercial losses tests before the losses can be deducted against your income.

Any losses made that do no pass any of the tests in the non commercial losses rules will have to be rolled over until such time the tests are passed and you can claim them in future years.

If you need further clarification please send me a private message or you can google "non commercial losses"and click on the A.T.O link.