Ask questions. Get answers.

uProfile
Geoff Crain added an answer to this question
Top voted answer
Geoff Crain

Geoff Crain at Kingstar Media

The most important thing to consider when creating a video strategy for a small local business is to understand the business KPI's. Whether is it leads, sales or phone calls, understanding what performance indicator is important is crucial. Once it is established the video marketing strategy can ...  expand
Hatty Bell

, Executive Assistant at Country Road Group

Thanks @Geoff Crain - interesting to hear your insight! Do you create this separately to your wider marketing strategy or is it included?

Geoff Crain

, at Kingstar Media

It is included. There has never been a more important time for video to be included in a marketing strategy. It should be a part of each initiative where applicable. 

Peter Jones added an answer to this question
Peter Jones

Peter Jones, Founder at LinkSmart

HI,

I go to a number of Meetups/Eventbrite meetings and find once you have been 3-4 times I am able to take the conversations 'off line' and go and have coffee etc. Then you can start your networking. Works for me.

Peter

Cliona Elliott added an answer to this question
Cliona Elliott

Cliona Elliott, SEO Copywriter at Intrepid Travel

Some bookkeepers learn everything on the job and have years of experience in the bag. Gaining bookkeeping qualifications isn’t mandatory, but most bookkeepers study for a diploma or certificate in order to provide GST and BAS services and become better equipped with knowledge and skills to provide ...  expand
Jeffrey Fazal

, Consultant at Creativus Design

Thats some great advice Cliona. I want to add that accounting firms often offer bookkeeping services as part of their service offering. If they are doing your taxes, it is worth talking with them about bookkeeping. 

Registration is nice, but if the bookkeeper is under guidance from an accountant, that is even better. One of the tricks to bookkeeping is that it is only as useful as how you use it. For compliance purposes, a regular bookkeeper (regardless of whether they are registered) may match your expenses in broad categories.

However, if you work closely with a bookkeeper, you can find ways to track your expenses (and income) at a more granular level. This lets you determine what expenses are costing your business and the real profit from a particular service. 

Another thing to consider is automating your bookkeeping to reduce a bookkeepers workload. If you have recurring expenses, most accounting software will let you create rules that automatically categorises them. There are even ways to send your invoices to the accounting software or a 3rd party that can make the process even more seamless. 

A registered bookkeeper isn't going to magically understand these things since every organisation is different. You need to be proactive with your accounting if you want it done in the way that you expect.

Daniel Spark added an answer to this question
Daniel Spark

Daniel Spark, Director

This is such a difficult question. When you put everything you have into a venture I feel it is important to relate to the name. Eventually, the business takes on its own identity and becomes more than it was when you named it...

I think if you take a variety of names and remove the context it makes it clear that it probably does not matter in the long run to the business itself. It is the businesses operations that define itself not the name.

Yee Trinh added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at SavvySME

Haven't had any in any official capacity. I've had a number of people I've leaned on over the years as a source of guidance and people I can toss ideas around with. I think a lot of it does come down to personal experience in business. Learning through doing. Reading helps a tonne too. 

A ...  expand
Jamie Bone added an answer to this question
Jamie Bone

Jamie Bone, Director at ICS Technologies

Top 30%

In my case I was lucky because after Optus terminated my contract (6 month contract that lates over 4 years) they engaged me to do some telephone line audits for Flight Centre. At the time they had 683 stores across Australia. I did the ones around South East Queensland and developed a network of subcontractors for the distant locations. Subbies I still use today 16 years later.

That launched my company in 2006 and led to other auditing projects through Optus and others.

Ossiana Tepfenhart added an answer to this question
Top voted answer
Ossiana Tepfenhart

Ossiana Tepfenhart, House Writer at Empire State Crew

I'm assuming that you mean "click rate" as a "click to open" rate. When you send out an email marketing newsletter, you are going to have people click it at least twice. The first time is the click you need to open up the email. The second would be a click that sends the user ...  expand
Paulette McCormack added an answer to this question
Paulette McCormack

Paulette McCormack at Fresh HR Insights Pty Ltd

Top 30%

When you feel that the business is not aligned with what you believe and when they do not hold the same value as you do to your service. Finally, if they get you to discount your price. I once let another business do all those and it ended in disaster and I nearly gave up my business as it was so stressful and horrible. Stand true to yourself. 

Jef Lippiatt added an answer to this question
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

It really depends on your brands positioning. Are you looking for an exclusive partnership? Wide distribution? Or are you focusing on niche / boutiques?
Some of the above questions should easily be answered by how your brand is positioned. If you are "premium" you should look for an exclusive partnership ...  expand
Justin Gil added an answer to this question
Justin Gil

Justin Gil, Social Media Manager at The Foodie Basket

How much do agencies usually charge for a social media advertising campaign package?
Agencies usually charge around $2,500 to $15,000 for social media advertising campaign packages. Cost varies depending on how many platforms they're balancing, your goals, your business's size, and various other ...  expand
Do NOT follow this link or you will be banned from the site!