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The most important thing to consider when creating a video strategy for a small local business is to understand the business KPI's. Whether is it leads, sales or phone calls, understanding what performance indicator is important is crucial. Once it is established the video marketing strategy can be built to achieve these performance indicators.
For example, if phone calls to the business are the main KPI then the video marketing strategy needs to be built to drive phone calls. This means including the phone number in the closed captions and clearly defining in the message that the consumer should call the business.
We always use the strategy for every marketing video we create. We set a goal and then build the video USP's and messaging to achieve these goals.
Peter Jones, Founder at LinkSmart
HI,
I go to a number of Meetups/Eventbrite meetings and find once you have been 3-4 times I am able to take the conversations 'off line' and go and have coffee etc. Then you can start your networking. Works for me.
Peter
Cliona Elliott, SEO Copywriter at Intrepid Travel
Some bookkeepers learn everything on the job and have years of experience in the bag. Gaining bookkeeping qualifications isn’t mandatory, but most bookkeepers study for a diploma or certificate in order to provide GST and BAS services and become better equipped with knowledge and skills to provide different bookkeeping services, prepare reports and work with different accounting systems. Most bookkeepers will have the certificate IV or higher in bookkeeping or accounting, which can then lead them onto study and qualify for the registered BAS agent registration. Becoming a registered BAS agent also requires an additional 1400 hours of relevant work experience.
If you hire a bookkeeper for GST or BAS services then you must ensure they are a registered BAS agent on the Tax Practitioners Board. This is really important because bookkeepers are not legally allowed to provide GST/BAS services if they are not registered. They’re only allowed to do so if they are an employee within your business.
It’s always worth checking to see if your bookkeeper is registered to provide the services you require. You can do this by searching on the Institute of Certified Bookkeeper’s website (if they are a registered member): https://www.icb.org.au/Find-a-Bookkeeper. By finding a bookkeeper who is also an ICB member, you can have confidence in knowing they are experienced, can provide the services and are covered by professional indemnity insurance. Remember, for BAS and GST services, a bookkeeper needs to be licensed. And for any tax matters, you must hire a registered tax agent or tax accountant (a BAS agent isn’t qualified to provide tac advice or services).
Jeffrey Fazal , Consultant at Creativus Design
Thats some great advice Cliona. I want to add that accounting firms often offer bookkeeping services as part of their service offering. If they are doing your taxes, it is worth talking with them about bookkeeping.
Registration is nice, but if the bookkeeper is under guidance from an accountant, that is even better. One of the tricks to bookkeeping is that it is only as useful as how you use it. For compliance purposes, a regular bookkeeper (regardless of whether they are registered) may match your expenses in broad categories.
However, if you work closely with a bookkeeper, you can find ways to track your expenses (and income) at a more granular level. This lets you determine what expenses are costing your business and the real profit from a particular service.
Another thing to consider is automating your bookkeeping to reduce a bookkeepers workload. If you have recurring expenses, most accounting software will let you create rules that automatically categorises them. There are even ways to send your invoices to the accounting software or a 3rd party that can make the process even more seamless.
A registered bookkeeper isn't going to magically understand these things since every organisation is different. You need to be proactive with your accounting if you want it done in the way that you expect.
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Daniel Spark, Director
This is such a difficult question. When you put everything you have into a venture I feel it is important to relate to the name. Eventually, the business takes on its own identity and becomes more than it was when you named it...
I think if you take a variety of names and remove the context it makes it clear that it probably does not matter in the long run to the business itself. It is the businesses operations that define itself not the name.
Yee Trinh, Cofounder at SavvySME
Haven't had any in any official capacity. I've had a number of people I've leaned on over the years as a source of guidance and people I can toss ideas around with. I think a lot of it does come down to personal experience in business. Learning through doing. Reading helps a tonne too.
A few years back, I had a guy who I referred to as a mentor in business.. Anthony Amos, founder of Hydrodog. He opened my eyes to the world of entrepreneurship and all its possibilities. Simply through sharing his story.. we'd touch base now and then. So in that respect, he was super important. Without him, I'm not sure I'd be in business!
Jamie Bone, Director at ICS Technologies
In my case I was lucky because after Optus terminated my contract (6 month contract that lates over 4 years) they engaged me to do some telephone line audits for Flight Centre. At the time they had 683 stores across Australia. I did the ones around South East Queensland and developed a network of subcontractors for the distant locations. Subbies I still use today 16 years later.
That launched my company in 2006 and led to other auditing projects through Optus and others.
Ossiana Tepfenhart, House Writer at Empire State Crew
I'm assuming that you mean "click rate" as a "click to open" rate. When you send out an email marketing newsletter, you are going to have people click it at least twice. The first time is the click you need to open up the email. The second would be a click that sends the user to your online store.
Your CTO, or click rate, shows how many people have clicked on your email to open it. This shows, hey, someone might be reading your email or at least seeing a flash of it before their eyes. That's a good start for data.
Your CTR, or click through rate, shows how many people clicked the email to open it and also clicked the ad on your email. A high CTR shows that your email is not just being opened, but also suggests that your marketing is becoming successful.
Paulette McCormack at Fresh HR Insights Pty Ltd
When you feel that the business is not aligned with what you believe and when they do not hold the same value as you do to your service. Finally, if they get you to discount your price. I once let another business do all those and it ended in disaster and I nearly gave up my business as it was so stressful and horrible. Stand true to yourself.
Jef Lippiatt, Owner at Startup Chucktown
It really depends on your brands positioning. Are you looking for an exclusive partnership? Wide distribution? Or are you focusing on niche / boutiques?
Some of the above questions should easily be answered by how your brand is positioned. If you are "premium" you should look for an exclusive partnership or boutiques. If you are going for "trendy" you should focus on boutiques and high end department stores. If you are going for "affordable" you should aim at large chain stores.
The deal has to work for both you and the retailer to make sense for both of your brands. Do you have your whole sale pricing in place? If not, you need to understand your price point for whole sale customers before you start reaching out to them.
Justin Gil, Social Media Manager at The Foodie Basket
How much do agencies usually charge for a social media advertising campaign package?
Agencies usually charge around $2,500 to $15,000 for social media advertising campaign packages. Cost varies depending on how many platforms they're balancing, your goals, your business's size, and various other factors. However, when it comes to managing different platforms, you can expect agencies to charge the following:
Social Media Platform | Campaign Management Cost (monthly) |
$1,000 - $2,500 | |
$1,000 - $2,500 | |
YouTube | $1,000 - $2,500 |
$1,000 - $2,500 | |
$1,000 - $2,500 | |
$1,000 - $2,500 |