Ask questions. Get answers.

Unfortunately this question is too board for me to answer because it would depend on the business you are operating. Which raises a good point about relying upon information found on the internet or via google search, it is not the same of obtaining legal information for your specific business.

Interesting question - what's your experience @Eric Sutfin @Laura Tien ?

There's been some good points already including Michael's three points, which  I would encourage anyone reading the thread to check out.

So instead of simply rehashing, I'm going to point out three separate tips:

- Encouraging online reviews. This is important in 2017 and will continue to be in 2018. It's such a simple strategy to start asking your customers for reviews and it has a tremendous impact on both attracting traffic and converting visitors on your site. If you want to know more, I have a post titled 'Online Reviews: Why You Need to Be Boosting Your Online Reputation' Now, which goes into detail why you need reviews and how best to go about getting them. 

- Optimising your blog. Not to be confused with simply writing another blog post. Brian Dean of Backlinko has stated that he won't write another post until each post he has published on his site is reaching the goals and objectives he has for them. The general idea is of course 'quality over quantity'. So doing an audit of every post on your blog, understanding traffic, search visibility, and conversion performance. Then going through a process of improving them with more valuable insight, better CTAs, perhaps better keyword targeting, etc. Then re-promoting them. 

- Marketing Automation. Enterprise businesses are all over it but I'm yet to see marketing automation being widespread in small business. I would strongly encourage any business that is producing content to implement marketing automation. Get it right and it will help you completely transform your site's experience and your ability to nurture and convert visitors to customers and at scale! If you want to know more about automation and the specific role it can play for small business check out 'AI Will Steal Jobs But Automation Might Save Your Business'.
 

Speak with your lawyer.

Or you can use the processes in 

• AS/NZS ISO 31000-2009

I think Marketing is great, I enjoy speaking to different businesses at different levels. Its an ongoing improvement process where one engagement teaches, prepares and creates your next opportunity. It is a wonderful feeling knowing that you have provided a solution to a client that has solved their business problems. I am getting to a stage where I firmly believe that you are in the market space to create products/services for your customers. Not find customers for your products or services. Marketing at ground level can be hard yakka and quite frustrating at times, I spend hours on the phone canvassing business and being rejected all the time. But when I do find that one client that has a need that I can provide a solution to. Its game on to find the best possible solution for that new client. Its always an exciting time to meet new business opportunities. Most of all what I have learnt is sell your products to people who 1. Need it 2 want it 3 should use it 4 and will tell their friends about it. And most importantly benefit more from it than the investment they put it.

The short answer is no, Facebook ads and boosted posts have no negative effect on your organic reach.

There are two scenarios in which an ad can come into play; either you have a post you’re promoting, or you’re creating a post in the ads manager to promote.

In the first option, you already have a post and it’s already being shared. Turning it into an ad doesn’t diminish that, because it’s already happened. The only thing it does is expand the number of people who see your posts. Thus, promoting an existing post cannot possibly decrease your reach, only increase it. The absolute worst case would be no one seeing your ad, for whatever reason, so your reach stays the same.

When you’re creating a post to use for a promoted ad, that post didn’t exist before the ad went live. That means its organic reach is 0.

When you post the ad, it gets hits, and it gets exposure. This gives you reach you didn’t have before. Therefore, every view you get from an ad is a bit of reach you didn’t have before.

According to WebFX, the cost of 1000 impressions is currently $7.19 on Facebook in 2021.

However, Facebook costs advertisers in Australia 4x the global average, so that number may be higher!

Great question. While you can set up a company yourself by applying yourself directly through ASIC, and save yourself money in doing so, there are some benefits in paid services. 

The cost of registering a company is currently $512 (as of 1 July 2021). Company registration packages start from as little as $516 (including the government fee). Most companies offer different packages to suit your needs. For example, you can usually add things like GST registration, legal documents and accounting advice to your package for an extra fee. Still, the basic packages are pretty reasonable and don’t cost much more than if you did it yourself. 

The biggest benefit of going for a company registration package versus DIY is the time and stress savings. Most services are completed online with live agents on hand to answer any questions about your application. They guide you through each part of the process so that you have everything in order to file your application. It’s usually also much quicker when you go do it through a registration package as they’ve simplified the process and have a user-friendly interface to submit all of your documents. In many cases, the whole process can be finalised in just a few hours (if there are no issues with your application) instead of the longer processing times if you do it yourself. 

The key thing to make the process as smooth as possible (regardless of which option you choose) is to have all of your information ready to submit with your application. That is:

• full name, residential address, and date and place of birth of company directors/secretaries and shareholders

• Address for the registered company office and main place of business.

Hope this helps!