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There is one critical difference between advertorials and native advertising, and that's how the user experiences each advert. 

Native ads are designed to blend into a platform (or website) to look like the website's regular written content. The goal of a native ad is to create an ad that the reader may not necessarily be aware is an ad. An advertorial, on the other hand, is more blatantly an advertisement. 

Because native ads are formatted (and written) to blend in within a specific website, they are published only on one website (or platform) at a time. An advertorial is typically reused on multiple platforms and sites because they are not necessarily formatted to blend in with its written content.

While native advertising is gaining popularity over more traditional advertorials both have their place within a holistic marketing approach, advertorials are better suited when an audience expects a sales pitch (or you want to reuse a specific advert). In contrast, a native advert is better when you want to advertise your business more subtly to a particular platform (or website's) readership. 

My typos are getting worse! Apologies.

Online marketing is a term that means different things to different people so it can includee social media, online advertising, interactive promotions,  guerrilla marketing, analytics, SEO, SEM, content, etc.  There are so many tools in the marketing toolkit  today but I think it is redundant to say digital marketing because truly everything has a digital element since everyone is accessing and interacting with your brand online, through their phone or via the website at some point.   In the old days there was print, TV, radio, direct mail and outdoor those were your only options but today technology runs our lives so everything is digital eventually.  If online is not part of your strategy then you would not be relevant so digital marketing is marketing in 2020.   As  far as digital goes I am a big fan of SEO, social media especially LinkedIn and Content Marketing. 

The benefits of working with a Key Opinion Leader, or KOL, are many. In fact, they may outweigh the perks of working with regular influencers. Here's why:

1. Key opinion leaders have followings like influencers, but also have expertise. This means that they are held at an even higher regard than most influencers. They have something that backs their clout on an official level. If you work in a field where you need to show scientific backing, then this is a huge deal. 
2. Since KOLs are professionals in their field, you also don't have to worry about them acting foolish on camera. Ideally, you wouldn't hire influencers who do this either. However, there's always going to be a gambit when you're dealing with regular influencers. KOLs tend to have a more professional air about themselves. 
3. Product collaborations between companies and KOLs tend to be taken more seriously in most markets. 
4. KOLs are often usable when regular influencers won't be due to legal reasons. I'll give an example of this. If you're in the United States and hire a person who's an influencer (but not certified) in the medical field to tout a product, you might end up getting sued. A key opinion leader like a doctor, on the other hand, has respect and certifications backing their promotions. This puts you at less of a chance of a lawsuit. 
5. Most people find that KOLs also tend to gain more respect in global markets. This is particularly true in areas like Asia. 

Computer Repair Costs

Computer technicians charge by the hour for labour and then there is the cost of replacement parts if applicable. 

Some computer repair companies also add a small margin on top of the replacement parts to cover for postage, holding stock, collecting the part etc.

Computer Technician Rates

Hourly labour fees range from around $80 an hour to $190 or more an hour.  Whilst the hourly rate should reflect the expertise of the technician, that is not always the case.  If you go for one of the larger computer repair companies then you can expect to pay the higher rate as they have to cover advertising, administration, salaries etc.  Your local computer repair technician without these expenses can still make a living with a lower hourly rate.

Workshop And Call-Out Charges

Another aspect of what sets the amount charged by computer repair companies is whether the repair is done at the computer shop or workshop or if the technician is called out to your home or business.

At Affordable Computer Repairs and Service, we encourage customers to bring their malware-infected machines to us as we can then run several scans over say 4 hours to make doubly sure the computer is clean of malware.  We do this for a fixed fee which is much, much lower than if we were to do the same service at someone's home or office.  

Computer Repair Rates Vary By Location

In relation to fees, we are a Brisbane based computer repair business and our hourly rate is $125 which is probably less than market rates given the service we provide.  Rates in Sydney and Melbourne are likely to be higher and those in regional areas probably lower...

Don't Just Select a Computer Repairer Based on Fees...

I would recommend when looking for a computer repair technician, do your homework, read the reviews and the replies from the owner, do they sound real - are they lengthy or have they been requested on the spot to leave a review and thus provided only a few words?  A computer technician (or any other business for that matter) that has lengthy heartfelt reviews is the one to contact.  Whilst the price is important, at the end of the day what you are looking for is a reliable, trustworthy computer repair business that charges a fair price for the work done.

Content marketing works hand in hand with traditional marketing medias and equally needs a well planned strategy. 

Having quality and relevant content will increase conversion rates and ultimately create trust between the business and customer.  

Producing content that answers questions and helps the reader not only fulfils the task of keeping an audience engaged, generates inquiries and sales but also boosts your online visibility on search engines.

When planning a content marketing strategy that drives inquiries it is worth considering the following things:

• Calendar events that you can sync content to.
• Themes that customers can relate to. 
• Seek out problems that your customers need solving.
• Develop a list of your ‘golden’ keywords to be the building blocks of all articles.
• Distribution - planning where the content will be delivered to reach your desired target audience. 
• Observe your competition - notice keywords and media mix.
• Create the whole story - don’t just front load the customers journey - keep the quality thread throughout their whole experience. 

Once you have created content make sure you repurpose it - different sources of traffic may want to consume the information in different ways depending on how much time they have got or what device they are using - for example someone with lots of time may want to scroll through a detailed article but another person researching on their phone during their break may prefer an infographic that gives them summaries of the content. Not forgetting those commuters that like to digest podcasts or watch video’s. 

It goes without saying that to build a business you have to continuously evolve and try new things, as well as testing variations. Growth hacking is a term that covers the business desire for fast growth on small budgets. 

The main goal will be to build a large customer base that you can then focus on retaining. By combining strategy, testing and analytics a growth hacker is able to make quick decisions to move forward in the direction that is most successful.