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Eduardo Forti answered a question

How much do Facebook ads cost?

I'm very interested to know other business owners' opinion and experience on this. How much do Facebook ads cost you and your business? What's your budget for paid advertising on social media in general? How often do you boost your posts? Do you think Facebook ads work well for all types of businesses? I’m doing a research and really need different viewpoints on the matter. I would love to hear your opinions to have better insight on Facebook ads cost.

Eduardo Forti

Eduardo Forti,

Hello Maria,It's always going to depend on your budget or any client's budget. You can start testing things with $500 per month, but at the moment to sc... read more

Hello Maria,

It's always going to depend on your budget or any client's budget. You can start testing things with $500 per month, but at the moment to scale to get better and faster results you'll have to spend more. In my opinion, a decent monthly ad budget is $2000 per month for a startup that is ready to get more results. I hope it helps.

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Aishah Mustapha

Aishah Mustapha, Freelance Writer & Content Marketer at SavvySME

Yes, I agree with Paula. Boosting post is great if you are a brand that’s well-established, ppl or fans will tend to click on your content. Small bus... read more

Yes, I agree with Paula. Boosting post is great if you are a brand that’s well-established, ppl or fans will tend to click on your content.
 
Small business? Not quite, because there’s a big deluge of content out there, it’s competitive. Only boost the quality ones that have gained traction.
 
Your budget depends on your goals, whether you’re looking to build a fan base, launch a product/service, remarket offers to those who have expressed interest, etc. The important thing is to set clear goals, select a highly targeted audience, and always monitor and calculate ROI.

With FB, you can set daily budget or campaign budget. Eg: $50 a day for new product ad for 30 days, or $1500 for whole campaign. Let’s say your goal is for 300 ppl to click your offer, then you’re targeting $5 cost per click (CPC).

On top of your budget, you can also set options for your cost per result, in this example your $5 CPC, either as lowest possible price, or biggest result possible. The first ensures your CPC is stays as cheap as possible, and the latter ensures you get as many clicks as possible to your target of 300. FB will then “deliver” the ads to achieve as close as possible based on your criteria and audience.

There’s other metrics such as cost-per-impression, cost-per-engagement, etc. Note that the more you use FB ad, the more data you have such as which offer and content works best for which audience in which area, and how much each lead/impression/engagement cost. You’ll get an idea of whether you need to increase or cut your budget. FB is best used with other efforts such as content marketing, SEM.

Remember, you need to always tie it back to your goal, because you can spend $5/day and get somewhere or $50/day and get a pittance.

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Eduardo Forti answered a question

How much does SEO cost in Australia?

I was wondering what SEO tactics you use for your services? How much does SEO cost in Australia in general?

Eduardo Forti

Eduardo Forti,

Hello Maria,As Grace told you, you'll have to look for a great SEO expert who's going to be able to provide you a great result. Keep in mind, investing ... read more

Hello Maria,

As Grace told you, you'll have to look for a great SEO expert who's going to be able to provide you a great result. Keep in mind, investing in SEO isn't cheap, but it's a great long-term investment. Prices vary between $1000 and $8000. I hope it helps!

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Grace Macatangay

Grace Macatangay, Influencer Relationship Manager at SavvySME

Hi Maria! It really depends on who you’re trusting with your SEO. There is no such thing as a general SEO cost in Australia. You can get cheap services wi... read more

Hi Maria! It really depends on who you’re trusting with your SEO. There is no such thing as a general SEO cost in Australia. You can get cheap services with really no big results - for what it’s worth, that’s expected.But if you get a reputable company to take care of your onsite and offsite SEO, you have to be prepared to pay well within the range of thousands of dollars. SEO is indeed a very timely and difficult process requiring a good investment. That’s why I wouldn’t suggest going with cheaper options unless you are sure of their capabilities.  

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Tabitha Naylor Twitter answered a question

How much does website design cost for a small business?

How much does a small business website design cost these days? What are some factors that I have to consider? Is it worth it to hire a developer/ agency or just go DIY?

Tabitha Naylor Twitter

Tabitha Naylor Twitter, Owner at TabithaNaylor.com

Hey Grace, this is a great question - and one that I hear often.  Unfortunately, there's no clear-cut answer to this question, but I'll try to brea... read more
Hey Grace, this is a great question - and one that I hear often.  Unfortunately, there's no clear-cut answer to this question, but I'll try to break it down into some digestable little nuggets to help you make sense of things.

When you're talking about DIY website builders (think GoDaddy, Weebly, Wix, etc), you'll be paying a recurring monthly fee, which will vary based on whatever bills and whistles you want/need.

Pro's
  • Relatively easy to set up
  • No web programming or design experience needed
  • Short development time (often just a few hours of your time, if that)
  • Depending on which service you go with, you'll have acessible tech support to help you with issues that may arise
Con's
  • You don't really have a ton of customization over the end result, which means that your true brand personality might not shine through
  • Other people's websites may look eerily similiar to yours
  • You don't truly own the website, you're essentially just renting it.  If you stop paying the recurring monthly fee, your website disappears.
  • Some companies have really lackluster tech support, and if something breaks, it may take a few days for someone to get to it
If you hire a developer or agency, you'll have an upfront, one-time fee, plus the costs of webhosting (which is relatively inexpensive).  Costs typically start around $500 for really basic websites, and go up from there.

Pro's
  • You'll have a 100% unique website that allows you to express your true brand identity
  • The end result, if you're working with a good company, will look exactly the way you want it to look
  • The sky is the limit in terms of the number of bells and whistles that can be used
  • No recurring monthly fees, you own your site outright
Con's
  • Development time is longer
  • If something breaks, you'll have to reach out for help, which typically won't be free
  • You'll need to set up webhosting
  • If you don't work with a good company, you'll find the process to be nightmarishly bad 
At the end of the day, it's all about preference, how quickly you need something up, and money.  If you can afford to pay for a website upfront, you'll end up saving a lot of money in the long run by working with an agency.  Plus, you'll own it outright.
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Ace Data answered a question

How much does an Australian Virtual Assistant (VA) cost?

I used a lot of overseas Virtual Assistants for my blog commenting and social bookmark submission work. I pay about $2-$4 an hour, I was wondering how much per hour the Australian equivalent is?

I also want to know just in case I want to switch to local VA's since they deliver a much higher quality - will depend on cost/benefit.

If you are a VA or know any would be great to get some prices and quotes.

Ace Data

Ace Data, Owner at Ace Data Services

Blog commenting for SEO ?That is not quality work. That is spam.As an expert SEO who ranks for the highly competitive term "seo expert in (my city)" a... read more

Blog commenting for SEO ?

That is not quality work. That is spam.

As an expert SEO who ranks for the highly competitive term "seo expert in (my city)" and several other search terms, I can guarantee you that blog commenting is not the best way to build links.

You want to hire a good quality VA to do spammy link building activities ? Sounds strange.

Its all about how you choose. I am based in India but I can guarantee you that I can provide as good a SEO service as any other Australian agency / VA. Its not about the goegraphy. Its about skill.

If you know your job well enough, you should be smart enough to choose your VA . Be it from India or Philipines or Nigeria.

Hiring a Australian VA will not guarantee you results. Hiring a skilled person will.

We have been providing Virtual Assistance services to Australian businesses for the last 4 years. We charge anywhere between $5 per hour for work such as creating marketing datases, updating E Mails etc and up to $20 per hour for more complex tasks like SEO, doing roof research for Solar companies etc.

This is much lower than what you would be paying for an Australia based VA.

Choose wisely.

Good luck.
Ace Data Services
B2B Data providers and Virtual Assistants

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Capaciti Virtual Assistant

Capaciti Virtual Assistant, Owner at Capaciti Pty Ltd

Hi guys, We published an article about the cost comparison for onshore vs. offshore work (Philippines) at http://www.capaciti.com.au/article-onshore-vs-... read more

Hi guys,

We published an article about the cost comparison for onshore vs. offshore work (Philippines) at

http://www.capaciti.com.au/article-onshore-vs-offshore-staffing-costs/.

Check it out. Thanks!

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Daniella Pozzolungo answered a question

How much does Google AdWords cost?

For businesses trying it for the first time, how much does Google AdWords cost? How do you calculate it and how much should you allocate for it? 

Daniella Pozzolungo

Daniella Pozzolungo, Digital Marketing Strategist at DM Marketing

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network c... read more
It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)
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Ben Adams

Ben Adams, Co-Founder at Marzipan Media

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. The average cost per click can b... read more

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. 

The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need. 

 

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Tax Consult answered a question

Can you increase your traffic with minimal investments?

As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?

Tax Consult

Tax Consult,

Yes you can....With the help of SEO. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” ... read more

Yes you can....With the help of SEO. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

*Key Points*
Building an SEO-friendly site
Unique Content
On Page SEO
OFF Page SEO
Guest Posting
Article Writing
Blog Posting

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Paula O'Sullivan

Paula O'Sullivan, Owner at Possum Digital

Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.Yo could a... read more

Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.

Yo could also look at being a guest blogger, and drive traffic to your site that way

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Paula O'Sullivan answered a question

Which email marketing service is the best?

Which email marketing service is the best? For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or CampaignMonitor. Anybody have their price, deliver rate, etc.?

What's the cost of email marketing service?

Paula O'Sullivan

Paula O'Sullivan, Owner at Possum Digital

I use Campaign Monitor. Cost effective, easy to use and based in Australia... read more

I use Campaign Monitor. Cost effective, easy to use and based in Australia

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Duchesa Mae

Duchesa Mae, SME Community Executive at SavvySME

Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to ... read more

Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to find out what's the cost of email marketing in relation to your ROI is.
Some of my personal email marketing tools are MailChimp and ActiveCampaign. MailChimp is a veteran, everyone knows about it. ActiveCampaign lets you perform so much personalization on the email - I love it.
A lot of the time it's just a matter of which tool is more convenient for you to use. Which tool allows you more personalization, integrates easier, etc.
But the cost of email marketing is definitely worth it as soon as you start seeing results from those emails. 

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Jef Lippiatt answered a question

What are some of the factors that one should consider for their brand strategy?

I'm setting up a brand strategy for my cupcake business. What are some of those factors I should take into consideration?

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I definitely agree with Hamish, but I want to push it even more. When you think of your business as a person, is it friendly or a rebel? Does it show up early, ... read more

I definitely agree with Hamish, but I want to push it even more. When you think of your business as a person, is it friendly or a rebel? Does it show up early, on time or make an entrance? Does it celebrate its own creativity or confrom to norms? These things Swill tell you a lot about your audience and how to interact with them.

Please see my simple examples below:
Normal: Chocolate cupcake with Chocolate frosting 
vs
Snobby: Swiss Chocolate cupake with Dark Chocolate Ganache
--
Ordinary: Chocolate filled Vanilla cupcake
vs.
Playful: Vanilla chocolate bomb cupcake

Play to your audience. Have personality that blends with your audience. Use that personality to set yourself apart from the competition.

Phil Khor

Phil Khor , Founder at SavvySME

Wow, never of thought of cupcakes in this way - it's a refreshing perspective!... read more
Wow, never of thought of cupcakes in this way - it's a refreshing perspective!
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Hamish Anderson

Hamish Anderson, Founder and Director at Mesh Consulting

I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain t... read more

I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain true to itself and engage with people. To this end, you need to know who the brand is - or create its identity. Consider what it stands for (point 1 above), what makes it unique (point 2) and what the tone of voice is. This tone then influences everything you do, keeping the brand consistent and authentic - and ultimately this is what people will relate to. Happy to discuss this further if you want clarification.

Otherwise, good luck.

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Paula O'Sullivan answered a question

Is Facebook group advertising a thing?

Does someone know if it's possible to do advertising with a Facebook group like with Facebook pages? Curious to know.

Paula O'Sullivan

Paula O'Sullivan, Owner at Possum Digital

No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.... read more

No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.

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Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at Straight Talk Group

Hi Ben Short answer -no.Directly from Facebook Help:It's currently not possible to advertise for a Group using Facebook ads. You can create other types... read more

Hi Ben 

Short answer -no.

Directly from Facebook Help:

It's currently not possible to advertise for a Group using Facebook ads. You can create other types of ads though for a Page. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2u

You can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2u

You can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2u

You can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2u

How much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2u

Additionally, here are some resources to help you get started: 
https://www.facebook.com/about/ads/?ref=u2u
https://www.facebook.com/advertising/?ref=u2u
https://www.facebook.com/business/products/ads/?ref=u2u
https://www.facebook.com/business/ads-guide/?ref=u2u
https://www.facebook.com/business/learn/?ref=u2u

You might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6b

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Paula O'Sullivan answered a question

What are your favourite business podcasts?

Podcasts are now getting more and more popular. What are your favourite business podcasts?

Paula O'Sullivan

Paula O'Sullivan, Owner at Possum Digital

Lewis Howes, School of Greatness, is just amazing! ... read more

Lewis Howes, School of Greatness, is just amazing!
 

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Rebecca Carroll-Bell

Rebecca Carroll-Bell, Owner at RCB Mediation Services

Hi Andrea,Personally, I enjoy sotry telling style podcasts and conversations rather than a more monologuw style of podcast. I left lectures behind when I gradua... read more

Hi Andrea,
Personally, I enjoy sotry telling style podcasts and conversations rather than a more monologuw style of podcast. I left lectures behind when I graduated from uni! 
 
Some of my favourite buseinss-related podcasts are:
Confessions of a Misfit Entrepreneur 
Business Addicts
Side Hustle School 
Adventures in Branding 

I also enjoy a few gneeral knowledge podcasts:
The Indicator
Planet Money 

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