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Jef Lippiatt answered a question

Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

If the giveaway is for someone internal, I'd say make sure it adds value is desireable (not a cheap pen or old marketing swag). If it is something you'd... read more

If the giveaway is for someone internal, I'd say make sure it adds value is desireable (not a cheap pen or old marketing swag). If it is something you'd want (potentially a gift card, cash, extra vacation day, etc.)

If the giveaway is for a customer, make it meaningful. Perhaps it is a 1 year subscription for free, a free product, something limited (that can't be bought from your company) potentially a tour of your facility, autographed version of your product, or free swag (t-shirt, stickers, etc.).

Keep in mind, the more unique it is, the more desireable and coveted winning it will become. So keep it interesting.

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Duchesa Mae

Duchesa Mae, SME Community Executive at SavvySME

Hello James,There are quite a lot of great giveaways but this depends on the need. For example, If you are looking for corporate giveaways in bulk, Personalized... read more

Hello James,
There are quite a lot of great giveaways but this depends on the need. For example, If you are looking for corporate giveaways in bulk, Personalized Office supplies are really great. If you are looking for something to giveaway for a potential client or business partner, a gift basket or hamper is quite nice.  You can actually search online for great gifts that can be delivered to Australia or to other countries. :)

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Apoorv Joshi
Apoorv Joshi, Owner at Merchant Stronghold

Business finance and loans

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Maini Homer answered a question

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

I haven't used an Australian Virtual Assistant, I do however, utilise a service in the Phillipines.  I find them very good to deal with.  ... read more

I haven't used an Australian Virtual Assistant, I do however, utilise a service in the Phillipines.  I find them very good to deal with.  

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Roman Daneghyan answered a question

Can you increase your traffic with minimal investments?

As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?

Roman Daneghyan

Roman Daneghyan, Chief Marketing Officer at Renderforest

SEO is the right answer.You don't need any investment.Start writing great content with SEO optimized phrases. But make it both: human and bot friendly. Beca... read more
SEO is the right answer.

You don't need any investment.

Start writing great content with SEO optimized phrases. But make it both: human and bot friendly. Because Google also pays attention on user experience signals.

If they stay on your page less than on other page from SERP, that means that you're not giving much value for ranking your page higher.

That's it :)
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Roman Daneghyan answered a question

Roman Daneghyan

Roman Daneghyan, Chief Marketing Officer at Renderforest

We use MailJet.It's very easy to use. The best feature that I love, is that you can filter and export Only Opened mail lists from your campaigns.And al... read more

We use MailJet.

It's very easy to use. 

The best feature that I love, is that you can filter and export Only Opened mail lists from your campaigns.

And also their prices are good.

You can read reviews of MailJet here.

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Maini Homer answered a question

Do you manage your social media yourself or outsource?

If you do outsource, which task do you outsource and what's the cost? If you're not, why did you choose not to? Any help will be much appreciated.

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

I outsource the mundane jobs that I don't have time to do.  So, I have a girl who does four hours a day setting up all my posts, and responding as my P... read more

I outsource the mundane jobs that I don't have time to do.  So, I have a girl who does four hours a day setting up all my posts, and responding as my PA. 
 

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Maini Homer answered a question

Is TV advertising too expensive for a small business?

TV advertising has continuously been a great advertising channel for a lot of businesses. But it's known for being a little pricey. So, can small businesses afford TV advertising?

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

It all really depends on the ROI - Return on Investment.  If for say, you were to make $10,000 by speding $1000, how much would you throw at it  So, d... read more

It all really depends on the ROI - Return on Investment.  If for say, you were to make $10,000 by speding $1000, how much would you throw at it  So, do your research, look for honest answers on ROI and choose accordingly. 

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Maini Homer answered a question

Have you ever run a radio advertising campaign?

Has anyone ever run a radio advertising campaign or advertising at the local movie house? If so, how did it go and what were the costs involved?

 

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

I ran radio ads many years ago for a service business.  Found the ROI was not good.... read more

I ran radio ads many years ago for a service business.  Found the ROI was not good.

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Maini Homer answered a question

Maini Homer

Maini Homer, Owner at Infinity NLP Coaching

Absolutely - If you aren't prepared to do what it takes to make it a success..  If you don't have the confidence that you can really make it... The... read more

Absolutely - If you aren't prepared to do what it takes to make it a success..  If you don't have the confidence that you can really make it... There are lots of people and lots of reasons.  

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Chana Imsirovic answered a question

What is your best advice for someone looking to start an online retail store?

Someone I know wants to start an online store selling quality fashion goods imported from China, however she has hardly any experience in starting or running a website. What is the best startup advice you can give to someone in her shoes?

Chana Imsirovic

Chana Imsirovic, Designer at Owl and Monk

Research & Learn: Get to know who your Target Market are, Suppliers, Products, Logistics (Customs)Plan: Business and Marketing StrategyCash flow: Under... read more

Research & Learn: Get to know who your Target Market are, Suppliers, Products, Logistics (Customs)
Plan: Business and Marketing Strategy
Cash flow: Understand and forcast your costs and profit margin
Niche: Explore what is different or unique about your product and service offering
Relationships: Find the right partners to help you build your business, Collaborate and build project teams of professionals yo help you fulfil different stages of your project
Technology: Find technology that is intuitive to use and has the capacity to scale your business.
Database: Invest time in developing helpful content that inspires your customers. Connect and engage regularly with the network you already have
Work to your strengths and ask for help: Learn to seek advice and delate tasks to professionals who are more experienced than you, they may also have a different persecutive or approach.
Be passionate and commited: Enjoy the process, it will be challenging but rewarding as well.

Best of luck:)

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Iain Dooley

Iain Dooley, Owner at The Procedure People

I just answered this question here:https://www.savvysme.com.au/question/438-what-are-the-first-steps-to-starting-an-online-store"The first step to starting an... read more

I just answered this question here:

https://www.savvysme.com.au/question/438-what-are-the-first-steps-to-starting-an-online-store

"The first step to starting an online store is to go to AdWords and do keyword research to find out what people are looking for, then use that to choose a niche (see below for link to resources by Andrew Youderian which cover other factors in selecting a niche).

You can then put up a very simple page using one of the many free services for doing so, that shows some products. You could, for example, setup a shopify store with some products in it. You then run an AdWords campaign and see if you make some sales. Don't worry if you don't have the ability to fulfil the orders yet, just see if you get some, then write to the customers and apologise that you don't have the item in stock and refund their money.

Once you've established how much it costs to make a sale, and whether or not there is sufficient volume for what you're selling, work out suppliers etc.

Watch this Mixergy interview that takes you through this process: http://mixergy.com/interviews/jonathan-beekman-man-crates-interview/. If you don't have a Mixergy premium membership already, you should get one so you can watch that interview, but also so you can watch all the other interviews and courses -- it's incredible. The most valuable business resource on the internet by far.

Also read everything here: http://www.ecommercefuel.com/resources/"

Greg Tomkins

Greg Tomkins, Director | Web Architect at Top Left Designs

Not sure why this question got posted as 2 seperate items but yes - if you have not checked out the other post at https://www.savvysme.com.au/question/438-what-... read more
Not sure why this question got posted as 2 seperate items but yes - if you have not checked out the other post at https://www.savvysme.com.au/question/438-what-are-the-first-steps-to-starting-an-online-store do so now as the answers there provide further insight
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