As per your infographic, blogs are the most critical tactic to content marketing success for B2B and B2C. Where is best to host blog content? On all platforms, on our own websites?
To make your blogs, and importantly, the time you invest in writing them worthwhile, you should be posting them across every platform that you can.
A successful blog isn’t just about counting the number the likes and shares, a successful blog is one that can give you a link from another site to help boost your SEO, which is where your website ranks in a Google search.
The better your SEO, the easier it is for new customers and clients to find you over your competition.
What’s also worth remembering is who is going to be reading your blog and targeting it to that audience. Put simply, you need to have a strategy to make people want to engage..
For example each platform, whether it be the company’s website, Facebook or LinkedIn, has a unique connection to the audience. In our Digital PR for clients of Adoni Media we spend a lot of time analysing data and doing research so that we know exactly what each audience looks like and what “angle” will interest them.
For example, your platforms might have these audiences:
As a journalist I know if you don’t’ write to your audience you need not bother and it’s even more important in the business world and public relations.
Timing is also important. Know when your audience is active on social media. Again, it’s why having experts who can break down your Google and Facebook analytics is so important.
The other key to success – be consistent! It’s hard I know when you are busy with the day to day management of your business but have a schedule of topics and times. As a journalist and as someone who works in PR, I know a deadline and a strategy are the key.
Daniel Spark, Director at D&M Spark Enterprises PTY LTD
Content writing is always going to be important, but simply creating content isn't enough. As we move into the new year, what areas are you focusing on most to get more out of your content creation? Answers to this question should be focused more on content promotion and audience targeting, versus just content creation tips.
Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!
We would recommend the use of:
Educational blog postings - creative copy writing is key for engaging your audience
Promote your content - get your content in front of more eyes
All of these things are great to have in house, but it’s also a handy and exciting opportunity (for small and large businesses) to tap into Influencer Marketing. Influencer Marketing taps you into brilliant content creators who can write blogs, create images or videos plus share them with their audiences. One of the awesome things about Influencer Marketing is that it also adds a credible voice to your content, rather than it always being from your brand’s point of view.
Like all marketing channels, the most important thing is to measure what works. So experiment with different types of influencers across different mediums, and find that sweet spot for your ROI.
If you’d like any more advice or ideas, please feel free to see below! =)
The trend stays the same throughout the years: find where your target audience "hangs out" and chase them there. After you find out where it is they spend the majority of their time on the internet, it's easier to then understand what type of content to create and how exactly to promote it: be it comprehensive guides, more visuals, infographics, etc. and the many types of ads you can set up and retarget.
Mine is probably blogger since it's the easiest to use. In terms of functionality it probably isn't as rich as a Wordpress that's installed on your server, but you don't have to deal with complicated templates and version updates. Another bonus is that I can use the same login as my Google login and my blog is linked to my Google profile - that's one less account password to remember.
What is your fave blogging platform or what are you using right now?
Jef Lippiatt, Owner at Startup Chucktown
I do have several wordpress sites. However, I have also used LinkedIn (a while ago). I think their offering has gone down hill a bit from when they originally launched it. However, I do enjoy the Medium platform. It has nice twitter integration. I also enjoy the way you can highlight meaningful parts of articles to help you recall them later.
WordPress is the best platform and easy to use - but true you need to be a bit of a web designer and when you buy a template and if you don't have any coder skills you might find difficult to updated - my best advice choose carefully a template :) have fun.
I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!
One of the largest issues is the fact that many (doubtless most) business owners can’t readily see the value of a good copywriter until they have experienced the results that can be achieved. Megan’s first comment was very true, an objective view is usually able to see through the ubiquitous me- too clichéd nonsense that forms most DIY copy.
The signs are very obvious usually stating that they are “a leader” in something or other, are “passionate” about their business, are “customer focussed” and offer “complete solutions!”
Paragraphs invariably begin with the word “We,” are concerned with how long they have been in business and the expertise of their friendly staff.
DIY copy is almost invariably all about the author, rarely about the reader and usually devoid of any discernible marketing value.
This may sound harsh, but I have been introducing all my clients to the fact that nobody genuinely cares about them or the product/service they offer for the last 40 years.
Never lose sight of the fact Marko that people only care about what is in it for them. Therefore, an accomplished copywriter will be able to convince your readers that what you have will deliver precisely the thing they most desire! That is why you would hire a copywriter!
Want to know the cost of copywriting to rewrite a few web pages I am working on. I have basic idea what I need in my page, but need a good copywriter cost estimate so that I can freelance few of my works.
Well if you plan to get it outsource to India , you will get at very very reasonable rates. But do check there previous work and writing standard . In India you will get rates ranging in-between 7 to 10 USD maximum for writing 500 to 600 words article.
You can always use sites like fiver.com or seoclerk.com where every service being offered at 5 USD . But again do check quality standard before appointing .
Julie alexis, at web development New York
It is depend on the website theme and design basically. If your website is product based or ecommerce then charge $20 to $40 and if it is simple blog then $25 to $50. But joomla expert india company charge reasonable as per their packages.
I'm wondering if business professionals would be interested in getting coaching for writing a book. The proposed service would run over six months, with about two hours per month of individual coaching and towards the end, editing suggestions. The proposed cost would be $660 inclusive. What do you think?
Jef Lippiatt, Owner at Startup Chucktown
I think that is an interesting proposition. I know that having a writing coach is beneficial to a professional at any career level (but especially to higher level business executives). I'm less sure of how many professionals are interested in writing and selling a book. Is that a fairly big target market / demographic?
I think the idea you have is sound. I'm not sure about the pricing because that may depend more on your target audience and location. It doesn't sound like a terribly high price, but I would test that with potential clients (to help ensure you finding the pricing sweet spot).
I also believe that you may need to educate (via a website or video) the benefits that writing a book could have on their career. I think proper positioning of this will go a long way in growing the client base. There may be interested professionals that aren't really sure if their topic or approach would be embraced. Perhaps they don't know where to begin the process.
I would do some research with your intended customer base to validate the pricing. The rest of the idea sounds solid to me.
Are you limited to a specific scope in your writing with Forbes? How did you get your foot in the door to write for them? Suggestions on how to get a big outlet like that to pick up an article?
Jason Lim, at Asia Recon
In regards to scope with Forbes, it's fairly broad and flexible. Although I focus on the Asia region including Australia and technology, innovation, entrepreneurship and start-ups. All things I am interested in.
Forbes basically approached me on Linkedin and asked me if I was interested to write. In China, I worked on a tech blog business where I lead the English content. My work has floated around various publications including The Washington Post, VentureBeat, Harvard Business Review, so I think they noticed my name.
In terms of getting an outlet like Forbes to pick it up, I suggest really understanding the interest of the writer and pitch them on that angle. We get approached a lot by people wanting to publish stuff, especially PR people who are paid to do it. The story has to be compelling and fit the Forbes audience.
Hope that helps!
The following sentence does not look or sound right to me, but I can't pinpoint the problem and don't know how to make it better.
If someone is causing you stress, you need skills to handle both them and you
Grammatical experts, please help. Any suggestions for improvement?
There are two things which might be niggling you.
The first is the mismatch of singular and plural which Gill mentioned. (As a side note in relation to Micha's comment, in the old days the masculine pronoun was inclusively to encompass female 'someones' as well, but modern sensibilities do not allow that, so the grammatical mismatch is now much more acceptable. Even if grammatical sticklers like me don't like it.)
The other possible cause of concern is a wonderful thing called zeugma. Using the same verb in one sentence with two different meanings. So, handling someone who is causing you stress actually means something different from handling yourself - how you interact with someone as opposed to how you control feelings.
The classic example of this is in a song called 'Have some madeira, m'dear' by Swann and Flanders. '..he put out the the cat, the wine, his cigar and the lamps'. Works well in comedy, less well for serious writing. Steve, you picked it up subconsciously in your rewording.
Micha Wotton, Head of Development at SavvySME
Hi Savvy members,
I wanted your opinion on newsletters and what sort of content would actually make you want to read one.
Would you prefer something of "value" such as a blog excerpt or free ebook, a joke of the day, or discounted offer?
All ideas and opinions are welcome!
Love the comments above... I am wrestling with this whole topic myself and have wrestled with it for years now. I have sent many email newsletters to my database through mailchimp and I take a lot of time to write them and they are never "salesy" always intended to actually share some useful information for my target market.. small business owners.
The one thing I avoid like the plague is writing emails with "The ten top tips for..." because I hate them myself and I don't want to add to the rubbish that fills our inboxes and so I try to write considered useful and thoght provoking pieces (sometimes more succesfully than others of course) ... but here is the kicker... it seems as if there is no rhyme or reason to why people open and click on the emails... I can not find any common threads, besides obvious ones... there seems to be very little I can do to get above 30% open rate and it virtually doesn't matter what I do, I always keep the open rate above 20%... It stumps me completely ...
Now please don't you all start sending me special offers to fix my problems... I am just interested in the discussion and the insights from people who have had expericne in the area.
There are of course tons of tactical tips for getting your newsletter opened, but in my view there's just one strategic reason a newsletter gets read: relevance to the target audience.
No amount of special offers, jokes, or stunning graphics etc. will substitute for compelling content. Get the basics right and the rest will seem easy. Research the "pain points" of the audience; walk a mile in their shoes and feel their troubles/joys.
I have a client that works in the services industry and am thinking of getting some sponsored blog posts done for SEO purposes.
What is the going rate for sponsored posts? I wouldn't mind hearing examples from other industries as well so I can get an idea of how much it costs.
Would like to know the basic stats like traffic etc. of the blogs as well so I can see how they justify their charges.
Albert Kelly, Information Technology at Corporate Gifts Shop
Also you can go the cheapo (bad quality) way and get $5 guest posting spots on fivver.com
Quality is always the issue. On fiver (a website where you pay $5 for everything) there is a mountain of people who will write a 500 word blog post for just $5 - but the quality of the writing is often very poor and needs to be re-worked.
I have paid up to $100 for an outstanding article and up to $50 for a one panel cartoon - but these are the exception.
As I am promoting my own blog I rarely charge for my articles unless they are articles you have aptly described as 'sponsored'.