Latest Questions in Media Production

Lisa Ormenyessy answered a question

What sort of agency would I use to create VR Content for my business?

I want to offer my users a Virtual Reality (VR) experience of our store. 

What kind of agency or job title should I be looking for to complete such a task?

Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at Straight Talk Group

A high quality video production company like https://www.anomalymedia.com.au/ will have the equipment required to take on a project such as this.... read more

A high quality video production company like https://www.anomalymedia.com.au/ will have the equipment required to take on a project such as this.

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Peter Jones answered a question

How many of you are using video as part of your marketing strategy?

I am really curious to know the answer to this one. How many business owners out there are using video as part of their overall marketing strategy If you are not using it, what is the main reason for holding back?

Peter Jones

Peter Jones, Founder at LinkSmart

Hi, I have been helping a client recently with video who is just starting out. We were able to cost save by going to fiverr.com and had a lady from Queensland d... read more

Hi,
I have been helping a client recently with video who is just starting out. We were able to cost save by going to fiverr.com and had a lady from Queensland do a really good intro video for the website $45.00 with extras. Then we just did home video showing that the owner of the business as  an 'expert' in his products, uploaded to YouTube. Total cost just some time editing the videos. Worked really well for us and our clients. We even used Qr codes to play the videos attached to the products.
Good luck
Peter

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Bridget Holland

Bridget Holland, Director at Learnings for Success

I've just started with a few clients. Things that held me / us back: 1. perception that video is complicated, time-consuming and expensive. 2. lack of knowle... read more

I've just started with a few clients.

Things that held me / us back:

1. perception that video is complicated, time-consuming and expensive.

2. lack of knowledge about how to do it.

3. lack of bandwidth.

I went to an absolutely brilliant seminar just before Christmas which looked at video in all its aspects (Stuart Gordon, are you out there?!?) and came away all inspired with:

1. list of options as to where we could use video effectively (start with client testimonials)

2. reinforcement of the knowledge that content is more important than the technology (eg if you interview a client on an iPhone it really doesn't matter that it looks like a home video, it simply makes it more 'real'- unless you are a video provider, of course!)

3. confidence that we could upload to YouTube then embed in our sites without having random YouTube who knows what showing up after OUR video played.

Starting gently but really think this is a great way to go!

 

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Micha Wotton answered a question

Will the paywalls across Fairfax change media consumption habits?

The Age App had become my go-to news source each morning, and I thoroughly enjoyed the experience delivered by this App. With the introduction of the paywall earlier this month I have found myself migrating to other sources, possibly sacrificing quality of user experience, but still consuming much the same content and still for $0. What are your experiences with media properties when paywalls are introduced?

Micha Wotton

Micha Wotton, Head of Development at SavvySME

The change has already influenced my habits - I now open ABC.net.au instead of smh.com.au when I want the news. ... read more

The change has already influenced my habits - I now open ABC.net.au instead of smh.com.au when I want the news.

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James Norquay

James Norquay, Consulting Director at Prosperity Media

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I ... read more

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 

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Glen Rothquel answered a question

What do you want out of a product user review video?

What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs...  There are some REALLY dull ones and some Excellent ones. One thing I DON'T want is 10 minutes of opening the bloody box!!! I thought this one was cool... What are you after when you watch them? 

Glen Rothquel

Glen Rothquel, Get More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits

Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.... read more
Highlighting the positive features as well as its negative aspects would be good. Anything longer than 3 minutes would be too long.
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Wendy Huang

Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

I like ones that are practical, that highlight how I can USE it too. Normally when I watch review videos I'm just trying to figure out if it suits my needs. So ... read more

I like ones that are practical, that highlight how I can USE it too. Normally when I watch review videos I'm just trying to figure out if it suits my needs. So if you can quickly highlight pros and cons, and even better demonstrate the pros and cons that all I want :) In fact, depending on the product a few minutes is all you need.

I think products that are much more expensive to purchase tend to require more explanation. Also great reviewers also try and compare to a product you would already know about.

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