Instagram is growing rapidly in Australia. Naturally, we want to build an audience on Instagram as our initial research shows a lot of our target customers are there. We're producing and scheduling 3-5 posts a week currently.
How do you grow your followers? And have you used Instagram ads? Are they effective in bringing in sales?
Melissa Profeta, Owner at Melpro Consultancy and Marketing Services
How to organically grow your followers on Instagram
After carefully identifying your target market it's time for you to execute several activities within Instagram
You have to do something that pushes your content to the greater public.
Several business owners I've met felt frustrated with the activities they do on Instagram.
Unfortunately, it's not just about posting contents.
Here some of the strategies you can try, today:
Use highly targeted hashtags in your photos - make sure your content is relevant to your target market and do not use irrelevant hashtags.
Leave comments and like your target’s photos and engage. Be as genuine as possible when doing this to attract them to your profile. Find profiles and photos by exploring profiles through Instagram search. The best way to do this is to explore using hashtags.
DM your target - genuine connection always win on social! Start building a relationship with your target.
Post in Instagram stories - what's great about IG stories is having the ability to add hashtags to your stories allowing other people to discover your content. Hashtags and location adding in stories is another way for you to get organic reach. This helps make your profile discovered by your target market.
Interactions always are going to be the key to everything, if you don't interact with people or potential customers how are you going to grow followers? This is like a salesman knocking doors, nobody knows about your business, so you have to make sure that the ideal people know about it.
Actually, Instagram ads are one of the best sources for getting sales, if you have a seasoned pixel and a great audience, you are ready to start making a lot of sales, but always keep in mind that scaling your ads will be necessary!
Do you have experience with influencer marketing on Instagram? What was the cost and did it help your business?
I'm guest curious here. Typically I see the most engagement on static text posts (with relevant hashtags) and with video. However, depending on the topic, my posts with links to blog articles perform reliably as well.
So, what performs best for you?
If you use anything not in the list, I'd also be interested to know what up and coming types of sharing people are doing.
Depending on your brand, the social media platforms you should engage in may vary. For example: a Fashion Brand is very different to a Food and Beverage or an IT Brand. It’s because your target consumer is very different, so they tend to hang out in different places online. If you are a fashion brand, you will likely want highly visual content to appeal to your customer, so a platform like Instagram is recommended. If you are an IT brand your content needs to be educational so a combination of blogs and twitter might work better.
Ultimately, it’s a process of experimentation, testing out content and different messages across different channels to find what resonates best with your audience and what drives more leads to your website.
Often it’s a combination of multiple channels. We recommend focusing your efforts on 2 or 3 key platforms that have the most appeal to your target market, reach your social media KPIs and generate conversions.
If you’re finding it hard managing social media accounts across multiple platforms - luckily there are many tools available on the market that make this easy, our favourites are MeetEdgar and Hootsuite.
If you’d like to know a bit more about this please see below =)
Thanks for asking the question.
Text with links have given us the best engagement, particularly when its a positive achievement through the business i.e. a mention in the paper, t.v. etc. Followed secondly by blog articles, we do these monthly.
Hi everyone, I find that as a small business owner, I barely have time to scratch my back let alone manage social media accounts effectively. I wonder how successful you are in your social media efforts, and whether you have any tips to impart for someone as time poor as me.
Yes, this is the challenge that many businesses face.
My input here is to consider the following:
1. Who is your Target market and where do they hang out on social media ? For examples, professionals may be in LinkedIn and Facebook, 30s and 40 s like Instagram, young generations like Snapchat. Journalists use Twitter.
2. There are many social media platforms (hundreds) - work out 1 or 2 where you know your target market are and then post regularly and build a following there.
3. It really does depend on your type of business - some businesses depend on digital marketing and some don't - if social media / Digital marketing is important to your marketing mix then there are ways to stream line this. You can appoint a Virtual Assistant and for not too much of an investment you can really raise awareness of your business and use someone with the expertise which will also save you time.
There's lots to consider, there's my three , all the best, Adrienne
Tony Eades, Director of Strategy at BrandManager
I'd start with understanding who your buyer persona is, what social channel is their preference. Then master this one first instead of (as most businesses do) trying a scattered approach across all channels. Next look at a Content Strategy - plan your posts so that they are meaningful and above 'shareable'. You are after 'engagement' here not just 'likes'. Review your buyer persona again and think about the content that would most interest them, be creative and above all 'non salesy' - social is not the place to promote products or sale stuff in my opinion. It's the platform to have conversations and share commentary. Finally, as time poor as you may be - you only get out of social what you put in. Dedicate an hour a day first thing to planning/scheduling your posts, responding to comments and engaging with other people's posts - remember, 'sharing' is caring. Good luck.
Fellow entreps! What's your favorite social media hack? Would love you to share what is working for you!
One service that I find few people seem to be aware of, therefore I think it's 'hack-worthy' is Quuu. Its basic offering is to help you curate your social media accounts.
But even better QuuuPromote allows you to promote your content via other people's Facebook and Twitter accounts. This is great for your content obviously but it also gets you significant exposure, shares/retweets and follows on social.
Hootsuite is great. You have all of your social media platforms in one dashboard, you can schedule posts, and plan your topics. Best of all, it is free.
Valerie Joy Deveza, Digital Marketing Head at AutoDeal.com.ph
I use Facebook ads to get leads and sales for my clients.
Most of my campaigns cost $0.01 - $2 per lead (depends on niche and location) Here's a case study that we did for Ducati a few years back > https://www.autodeal.com.ph/ducati-case-study
I have used Facebook ads recently with some good results. The main outcomes I look for are either to get interactions on a particular post or to direct people to a Leadpage.
I spend from $10 - $50 per campaign and for that I get reach around 2,000 people, and anywhere from 10 - 60 post engagements.
Once people have liked my post, I can go in and invite them to like my page.
In terms of people opting in to my Leadpage offering (that is, giving me their email address in return for a free resource) conversations haven;t been as high as I had hoped, but still better than nothing.
What results are you looking for with your Facebook advertising? Perhaps we can brainstorm some ideas for you to try out.
Pros/Cons? My purpose is to create a following of stark raving mad fans.
Melissa Profeta, Community Manager at SavvySME
Setting up a Business Page on Facebook isn't a question anymore but a MUST.
Here are some reasons why:
On the other hand, setting up a group page depends on your strategy. I've been managing several pages and groups and the usage isn't always the same. Here are some ideas on how you can use Facebook Groups though:
You don't have to use everything, again it all boils down to what kind of strategy you have, just like what Megan said.
Hope that helps you decide!
A Facebook page is very easy to create (if you have created your own personal Facebook page). I would encourage any business owner to create one. You never know when it might come in handy to reference.
A Facebook group requires a lot more time and effort to run.
My tip, join Facebook groups rather than running your own one. Follow the rules and get your name out there. You get the benefits of the group without the effort of running your own group.
Hi Fellow SavvySME members and social media experts,
As of late, I've noticed my sponsored/targeted ads on Facebook are being engaged by what seems to be fake or click farm profiles. They think they're being clever by having "from Australia" in the about section, but they are all names from places like India and Jakarta and the photos on their profile look completely created.
Anyone else had this?
Jef Lippiatt, Owner at Startup Chucktown
I haven't personally experienced this myself, however, it doesn't surprise me. Much of this topic is usually (unfairly) directed at Twitter. However, I can tell you from personal experience that Pinterest, Instagram and LinkedIn all have fake users trying to build up fake profiles. At the low risk end of the spectrum it compromises the powerful of the social network and on the high end can compromise your personal information or identity.
The bummer is, this effect is even more harmful to small businesses because they are relying on these types of ads to bring in new traffic and revenue. I hope they get it sorted out for the sake of all small businesses.