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"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way.”  – Charles Dickens, 1859 These words were written almost 150 years ago.    But if I don’t know where it came from, I would think it could be describing today’s digital world.    We are in the middle of the biggest technological revolution that the world has ever seen.   Some of the changes that are happening to the human animal are breathtaking.   But, like all revolutions, you have to stand outside this one to see exactly what is happening.   From inside, the large-scale changes are incremental and barely visible.  We get caught up in the hype and the wonderment of the next best thing:  a new app, a wristwatch phone, a 3-D printer.  Those bright shiny things mesmerise us and confuse us. From outside, the changes are huge.   As more and more of our information moves online, we become more efficient and interconnected—but also more vulnerable to anyone who wants to take that information from us.  This conflict, between technological innovators and opportunists who take advantage of their inventions, is changing the world. People revere figures, like Steve Jobs, who saw the opportunities that abound in our new digital world, made their mark and changed the course of history.   We know their names.   But there are also innovators we don’t know about—like the cyber criminal who invents a new virus, a new phishing method or a new way of getting past your antivirus software.  These unknown minds are having just as much of an effect on modern life as people like Jobs. Like all revolutions, it is the bystander that gets caught up in the war—the constant war between good and bad.    The digital world is dangerous, and we are constantly under attack.   We build better defences to protect ourselves, while the criminals build better attack weapons.   Where will it stop?   We are stuck in a Cold War-type situation, each side building a better widget to create havoc against the opposition.  No matter how much money and effort we pour into new technology, neither side pulls ahead. But it’s not a fair fight.   Like all revolutions, there are innocent bystanders out in the middle.  The uneducated, innocent and ill-informed users of this bright shiny digital world are the main target of both sides of the fence.   Of course, they will be targeted by cyber criminals—anyone who doesn’t understand the dangers is a prime target for hackers and identity thieves.  But they are also targets for the “good guys,” whether they’re selling apps or the chance to join a website “for free” (at the cost of all your personal information, right down to your great-grandmother’s maiden name.)  The problem with the internet is that, to coin a phrase, "it's where the money is."   This is on both sides of the revolution.    Understanding the criminals is easy; they just want your money, your intellectual property and any information you have about other people.   At least you know where you stand and you can learn how to protect yourself.    The other side of the conflict is less black and white. There are multi-national organisations who will sell us the next best widget, and they don’t benefit from telling us that we don’t really need it. I understand marketing and the need to make a profit.  But when it comes to technology, there has to be a better way.  Before  buying that smart device, putting those documents on the cloud or signing up for yet another social networking account, customers should remember that the age of information is also the age of foolishness.  

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#Hashtag Mindblown - The Latest Game Changer

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again. As a result, I don’t want to use the term lightly. However, when I started to look and experiment with ideas surrounding the latest ‘game changer’ a whole new world opened up to me… hashtag: mind blown! The game changer I’m referring to is one of the new features within Universal Analytics that’s only beginning to be explored. The game changer I speak of is offline conversion tracking. “Offline conversion tracking?! No way?!#Hashtag Mindblown!” I hear you say? Yep. It’s big. Let me begin by throwing a fairly normal scenario at you. A customer comes to find ‘Website A’ through a referral from Facebook. They look through the catalogue and get their head around the products on the website before life gets in the way and their phone rings; they close the browser down and walk away.Two days later, they are browsing the internet when they notice a Remarketing advert following them around from Website A. So they click through and do some further online price comparison. They feel they are getting closer to a purchase decision, but need more time. A whole week goes by before they type the product name into Google and find the Website A again, this time organically. Now they are sure and they commit to purchasing. However, this particular user decides they want to travel into the bricks and mortar shop and put through the transaction in the traditional way. They hand their cash over the counter and walk out with their product feeling pretty good. In this scenario, Google Analytics would have marked down three separate website visits on three separate occasions. That is; one referral visit, one visit through from the AdWords Remarketing campaign and finally, to top it all off, one organic session. But no measurable goal has been resulted online. Now it’s fair to say that the complete digital strategy of this particular company has done its job. I think it’s fair to say that the online marketing guru should get some credit for the hard work put into the campaign strategy, even if the sale did get processed in the physical realm. On the other side of the coin, the business owner is looking at the sales from the shop front and thinking to themselves, “We’ve had a busy day today. Life is good.” With Universal Analytics, we can now do some really cool things. What if I told you that through the use of Universal Analytics new tracking mechanism, we were able to stamp that visitor with a (non-identifiable) unique customer ID? What would that mean for our data? Well for starters, the three individual sessions recorded by Analytics could all be attributed to the same user. This is important, because it now means we can easily measure the success of a full digital strategy. The Facebook campaign, AdWords campaign and SEO strategy can all be measured in their success to work together. No longer do you have to look at each strategy as a silo for funnelling users to your website. We can begin to look at the bigger picture, better target people and better understand how each piece of the puzzle fits into the grand scheme of the all important buying cycle. Now (drum roll please…) it’s time for the game changer. What if I were to tell you that we could take this one step further? What if I were to tell you that the unique customer ID given to the user who first engaged through Facebook could be tracked all the way to the checkout? What if I were to tell you we could not only track this ID at the point of sale, but also send that information back into Universal Analytics and look at how people engage with your business from start to finish? Well, now we can. #Hashtag MindBlown. In theory it’s quite simple. Through the means of a loyalty card, an App, a QR code or an RFID tag, we can now begin to allow people to carry this customer ID around with them in their pocket, scan it at point of sale and then look at the bigger picture from beginning to end. This idea itself could be the subject of books let alone an article. In future articles, I will elaborate on how this could, should and will look. But for now, imagine the bigger picture. This actually is a real game changer. This development gives us the ability to bridge the gap between online and bricks and mortar. It allows us to tap into the void that for so long has been filled with hunches and assumptions. We can follow a purchase through the buying cycle, from the recognition of the need all the way through to the point of purchase. It opens up doors to allow us as marketers to become more creative with our strategy. It allows us to work on, build, implement and measure full service digital strategy that can be measured at any point along the way. Not only that, it allows us to look at how this interacts with all other aspects of a marketing strategy and correlates this within the framework of Google Analytics. This game changer allows us to gather data on all aspects of the buying cycle. Further to this, it allows us to change our philosophy on conversion tracking. No longer do we have to attribute a conversion or sale to just one method of acquisition. Instead we can look at almost every conversion as an assisted conversion. Better yet, we can measure it. What that means is we can see exactly how each and every part of the online marketing strategy works together to bring home the bacon. #Hashtag Mindblown.

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(SEO) Safety First - Why you should switch to HTTPS

​             In 2014, Google announced on its Webmaster Blog that it would be using HTTPS as a ranking factor in response to user demands for increased online security. This means that if you want to rank as highly as possible in Google searches, you really should be moving your website from HTTP to HTTPS. Here we take a look at what HTTPS is, how to switch, and what it could mean for your business. What is HTTPS? HTTPS stands for Hyper Text Transfer Protocol Secure. It is the more secure version of HTTP, which is the protocol used to send information between your website and your browser. It offers increased security to users on the pages of your website where they have to share personal information, such as credit card details. It does this by making sure that all information sent between your browser and your server is encrypted, so that even if a hacker manages to intercept the system, they are unable to decrypt the information, rendering it useless to them. HTTPS as an SEO ranking factor           Google has been taking security into account as an SEO ranking factor since 2014, as it wants to promote sites that users can have confidence in. Whilst it seems that the effect of switching to HTTPS plays only a small factor in ranking signals at the moment, you can be sure that over time it’s going to become a pretty important part of a site’s trust factor which will be given preference in the SERPs. Site’s that take personal information (not just ecommerce, but if you have lead gen forms where you take people’s details) are encouraged to make this switch a priority. Non-HTTPS sites to be flagged as “unsafe”                 Currently, sites using HTTPS are preceded by a green padlock icon in the address bar. This is a symbol used by all the main browsers including Google Chrome, Internet Explorer, and Firefox, that your website is deemed “safe”. However, Google Chrome is about to go one step further, by flagging sites that are not using HTTPS with a red “x” above a padlock icon. The aim of this is to warn users that the site they are entering offers no security for their personal information. How to switch from HTTP to HTTPS 1. Purchase an SSL certificate SSL stands for Secure Socket Layer and is the protocol that HTTPS uses to encrypt the information between your website and your server. These can often be purchased from the company that hosts your website. There are three basic kinds of SSL certificates: Extended Validation (EV) – this is used by sites where security is paramount, such as banks and social networks, where a lot of personal information is collected. It’s the best choice for eCommerce sites. Organisation Validation (OV) – this verifies that your site is recognised as legal and legitimate. It is suitable for use by eCommerce sites and sites that collect personal information. Domain Validation (DV) – this is the most affordable option, but offers the least protection. It is suitable for sites that don’t collect personal information at all. Your SSL certificate will then need to be installed on your website’s hosting account. 2. Update all the links on your website. Every link on your website will need to be changed from HTTP to HTTPS, including all your URLs and metadata fields. This can be a lengthy process, so it’s a good idea to use some form of automation such as this tool from WordPress. 3. Set up 301 Redirects 301 Redirects notify search engines that your site’s address has changed from HTTP to HTTPS. They also automatically redirect users who have previously bookmarked a page on your site to the new, more secure version after you flip the switch. Taking these three steps may seem like more trouble than it’s worth at present. However, get it right and you could see vastly increased benefits in the near future. If you want help on getting an SSL certificate for your website, you can contact Digital Meal to implement it for you.

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10 Best SEO Tips For Writing Content That Google Loves In 2018

Learn the secrets of SEO content writing and create content that Google loves in 2018 How to generate more traffic and reach your target audience? Here are some useful SEO content writing tips to improve your content and the best out of what you do. At this moment in time, making sure Google falls in love with your content should be your main priority. But what can you do to make this possible? You can either hire website content writing services to help you or you can do it yourself. In the past, adding keywords into the body text and into page tags alone could make your content rank higher in Google; but it is much different in 2018. Based on the recent Searchmetrics General Ranking Factors report, relevance and quality of the content have more weight than adding some keywords in the title or heading tags. Every time a user searches through Google, its algorithm works to understand the purpose of the search query. The most relevant results based on relevance to the user will be displayed. Thus, it is crucial that your content stands out from the rest to make sure you will be on Google’s first page when someone searches for it.   How is SEO Defined Today? Search Engine Optimization’s main objective is to optimize your website so that it can rank higher in the SERP and drive more traffic and awareness to your brand, product or service. SEO is not just about stuffing keywords in the content. Not, anymore. In order for Google to find your content, you need to optimize it. There are things you need to cover to guarantee an SEO-friendly content. You need to apply the right SEO technique. Let this post guide you on how you will do it and outrank your competitors.   What is Historical Optimization? It is a way of updating old blog content to produce more search traffic and conversions than your present articles may bring in. Historical optimization is a method for blogs that have been around for many years and are performing well and have the possibility to bring in more new leads and readers with a few modifications. The word change can be a bit scary for some people, but you need to optimize your past blogs and write new posts out of them because of the following reasons: The need for content is growing. More and more businesses are starting to realize that content creation is a vital part of their marketing efforts and this number will continue to grow in the future. The need to produce more leads. HubSpot gives some insight on how optimizing their past blogs has helped their site rank higher. After they have determined what keywords were ranking high, they updated what their content offers and CTAs to show these searches. Through the keyword-based conversion process, HubSpot increased the conversion rate by 240%. It ensures content is relevant and up-to-date. Your content can keep up with the most recent trends like the design, colors, images, typefaces, and others. Although it may not bring in new conversions, optimizing your content is the best way to make some updates. Easy to do without additional cost. The best thing about this is that it does not require additional cost, but the return is impressive. To help you get started here are some effective SEO tips for writing content.   SEO Content Writing Tips Our tips are a combination of the traditional and the latest SEO techniques for writing effective content. These guidelines will help you characterize your content strategy and identify your audience effectively.   Keyword research This is still a vital step for any blogger in writing SEO-friendly content. Although some may think that it is no longer as useful as before, Moz’s article on keywords shows the other way around. According to the post, you should not ditch keyword targeting completely. Keywords can help you start with your content creation. Some SEO experts suggest that you focus on your topic rather than on the keywords. But, it is still best if you combine keywords with relevance to get to the top and be ahead of your competitors. Based on a blog article by Neil Patel, over 66% of the total clicks landed on the top 3 positions of the SERPs. If you are aiming to be in the top 3 spots, then you must learn how to research for the best keywords.   Focus on your target audience and writing useful content. When writing, focus on your target audience, make sure you know them very well. Provide them with relevant and useful high-quality posts. Position yourself in their situation and offer your audience what you want to have, in the way you would prefer to read it. But don’t forget Google and other search engines, they will serve as your second targets. Words are powerful. They drive engagement. If you can put the words together effectively to produce valuable content, your target audience will surely love it, and they will surely stick around. The number of blogs that generate great and fresh content is growing each day. (worldometers.info) Keep in mind that duplicate content, low-quality content and keyword-stuffed content will not help your target audience. It will drive them away. This is not a good SEO practice. However, there is a study that shows it is not enough to have useful content, it needs three elements - optimizing keywords, backlinks and evergreen ideas - to drive organic traffic.   Determine which keywords your competitors are ranking for. To help you find competitor keywords you can use multiple tools like the one being offered by Semrush. Keep in mind to target the keywords your competitors are using on their ranking articles but do not copy the way they write. If you do that, you will sound like them, and it will be hard for you to create anything unique. The SEMrush tool is easy to use, just insert your competitor’s URL and you will find out which keywords your competition is ranking for.   Be brave, go for longer content. Focus on writing great long-form content. But make sure your content is relevant and interesting. Keep in mind Google loves content that is both useful and relevant to their users. In the past, 500 was the magic number to rank higher in the search engines. But in 2018, a longer blog post could boost the performance of your SEO. In an article on word count statistics, it was mentioned that the top-ranked searches have an average 2,416 words. Google punishes websites with thin content or pages full of links. Keep in mind there is a big difference between thin content and short content. Thin content is full of keywords, taken from other websites and low in quality. Short content is concise and unique and offers great value to readers which Google loves. Research shows that search engines love the in-depth content of around 2,000 words. There are many blog posts that rank well and are at least 1,500 words long. The longer your content is, the more value you can provide your readers and the least chance of having a bounce rate.   Make it faster for Google to understand and find your content. In SEO, the only thing that remains unchanged is the title element and body content. Google algorithm changes almost every day. If you are not able to cope up with it, Google will not be able to find you. So how you will make it easier for search engines to find your content? Arrange your keywords by subjects and write the content based on the headings structure. Add your keywords on H1, H2, H3 and so on tags for the headlines. Make sure the keywords are added in the most noticeable parts - H1 title and URL. Add the secondary keywords on H2, H3 subheading. The keywords should be added to the body content as naturally as possible. In labelling your images use some keywords so they will rank. The image alt attribute is very helpful for Google Images to get a tremendous amount of search traffic.   Use your keywords naturally. Some of you may get excited and overuse keywords in your content. The secret to ranking higher is to write naturally. There is no recommended KW density, just make sure it will appear natural. Keep in mind, when optimizing keyword relevance is more essential than keyword density. If you think the keywords will not fit into your content naturally, you can split them, use synonyms or better yet leave them out.   Keep it organized and easy to read. Organizing your ideas and keeping it easy to read for your readers will make it rank better. Aside from keeping your ideas organized, make sure that it is attractive and useful to readers: Write for humans, but it is important that Google likes it as well. Do not forget to highlight the main sentences or words with colors, bold, etc. It is much easier to present ideas if you use bullet points. Keep clear paragraphs. Use transition words like besides, thus, in-addition and others. Use videos, charts, and infographics to enhance your content and make your points clearer. Keep your sentences short. Perform a readability check but make sure not to over-optimize it.   Call to action. Most writers are not aware of this, calls to action or CTAs can help you rank higher in Google. Convince your readers that they need to act after reading your content. You can ask your readers to buy or to make a comment. Make the action easy for your audience with a precise Call To Action and the needed form, button, etc. Some of the CTAs you can add are: book a call, download it, read more, get to know us and others.   Title and description. Create a catchy and attractive title using your primary keyword. It is important that your title is accurate and that it tells something about your content. It should be something that captures your audience’s attention. This will make the decision to click easy for the user because the title tag sends a powerful signal to Google. Also, the title is the most important factor in the search results to catch the audience’s attention. Use the keywords to promote and sell your content. Use them on the meta description. Although this is not a rating component, it greatly impacts the click-through rate which is a ranking factor. The description is where you offer a short and to the point summary of your call to action and your webpage.   Add links to broaden your content. Why are internal links important? It is much easier for Google and for the users to search your content and provide your readers with an enjoyable experience. Some of the links you can add to your content are: Blog Articles – It could be a link to an article on your own blog or to other high-quality authority websites. It can be relevant content for readers’ references and additional information. Product/Services Categories & Pages - You should interlink from your most linked-to pages into your product and category pages to distribute page authority and ranking power throughout the site. It will help Google and other search engines to crawl as well as index your product and service pages. User Generated Content - Build out and link to curated pages on your website by leveraging content created by your fans and followers. Not only will you get free content creation, but internal links will be created in the process. Place the links as natural as possible in the text, using synonyms or keywords if possible as the anchor. The power of “what if” questions and providing answers to these questions to backlink can be the secret that will make your content stand out and differentiates you from your competitors.   Final words The best way to craft content that results in conversions and that Google loves in 2018 involves deep research not just in the art of SEO, but in the art of content writing as well. If you combine these two, you will be able to produce content that gives you an advantage over your competitors. If you are serious about giving value to your readers, which you want to convert to customers, you need to apply the right SEO techniques or hire the best website content writing services to help you out. Hope you will find this SEO content writing tips useful for your business. If you think this post is helpful, feel free to share this post or comment below.

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10 conversations best avoided at work

10 Conversations Best Avoided at Work. Earlier this year a university student I know, took on a job as a waiter in a hot inner suburban restaurant and bar and made a common mistake. Quite a sweet and innocent mistake really. The team would often finish late and enjoy a bottle of wine (or two) together, perhaps head out for a burger or a movie and soon she saw them as friends not colleagues and then the trouble started. It’s a learning experience but there are things we share with friends and family but should never raise or discuss at work. Sharing the ‘wrong’ things with co-workers can quickly spin out and leave us exposed, vulnerable or ostracized. Certainly some fun and banter with colleagues is great, probably necessary but you need to know where to draw the line. The problem is that a couple of post work drinks can quickly lead to unintended loose lips and anything you tell colleagues will spread faster than news of a secret sex tape showing Prince Harry in bed with Joan Rivers. Remember everyone loves to gossip. What’s more, most people continue to talk and whinge about colleagues when that colleague is absent – it’s human nature. The 10 Topics best avoided is a tough one to narrow down but let’s give it a go: Your Politics – Don’t say: Why would anyone in their right mind vote for David Cameron or Tony Abbott? Not to mention Clive Palmer. Just don’t do it. Politics can divide people and open up a massive can of worms. Your Salary or Financial Position – Avoid all talk about money at work, be it details about your salary or how much your house or flat cost, your car or computer. Talking about money can quickly generate negative feelings such as jealousy, resentment and gossip. Financial Involvement – Never a lender or a borrower be: it will surely end badly. Intimate Details – Keep your private life private don’t discuss fights and tensions at home and never talk about your love or sex life – no matter how awesome or awful your sex life is don’t ever share the detail at work. Drugs & Alcohol – even if you are nursing the hangover from hell or want to share the excesses of your super party weekend, don’t do it at work. It will always look unprofessional. And as for talking about other drugs – don’t even think about it! Medical Details – We all enjoy talking about our illnesses and ailments. The more sickeningly appalling the better the story – we think! Even though other peoples medical details can be interesting definitely draw the line at discussing even your cold let alone fungal toe nails or your hemorrhoids. Work is not the place to share these fascinating stories. Religious & Ethnic views – You know the person…”I’m not racist but…” or have you heard the one about the Jew the Arab and the Irish Setter” Invariably one of your colleagues will have a Jewish mother who loves Irish setters and is married to an Arab. It’s the 21st century  look around and grow up.  Political Correctness – We may not agree with everyone’s agenda but as we develop our emotional intelligence we should start to respect and even think about and consider the views of others. Sure let rip around the dinner table at home or with close friends it’s called healthy discussion. At work it’s just rude. Social Media – Being as friendly and pleasant as possible with colleagues is great but connecting with all colleagues on Facebook is a step too far. For some just a tad creepy and invasive, when they go home they want to forget work. There is also the risk that one may become “over tired” on the way home and post your thoughts on your friends page before waking in the morning to OMG! A New Job – You might feel unhappy in your job and be actively looking for now position, but don’t tell anyone at work. It will very quickly come out and could leave you in a very difficult position. I could keep going and give you the 101 topics to avoid. It’s a subjective area, you will agree with some and not others but its occasionally worth taking stock of who and what we are and how we act within our workplace. An admission before closing the page………………..I think I may have broken every one of those rules but that’s life and learning isn’t it?

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10 dirty rotten tricks the best marketers use that they don't want you to know, part two

If you missed the first five you can either read the post here => Dirty Rotten Tricks, or get up to speed via the video below. For those that are already up to speed, let's crack on. Here are the other 5 dirty rotten tricks.     Number Six Is using education based marketing because you are not tied to the fear of keeping so called “Trade Secrets”. What is a trade secret in this day and age anyway? I mean you can literally Google the recipe for Coke and the 11 secret herbs and spices KFC use. What are the chance of a bricks and mortar business owner having a trade secret that is really still secret? To me business owners that believe they have an actual trade secret, are just clinging to a figment of their own imagination. Once you understand the fact that even though a potential customer may take your valuable information and use it to purchase elsewhere. It has cost you nothing to help them out. Now I am in no way shape or form religious, but I do believe in Karma. What goes around does come around. We have a saying in construction which is: The big wheel turns All good marketers are exceptionally generous with the quality of information that they give away for free. Seven Smart marketers understand that you want to deal with them regularly and are willing to offer you a great deal up front so that you can experience how awesome their products and services are. They know that once you experience their awesome service, you will be hooked. Eight Smart marketers recognize that their products aren’t for everyone and if that person happens to be you then you shouldn't be punished for purchasing something that doesn’t really work for you. They will cover this by offering you a money back guarantee if you are not completely satisfied with what they have to offer. Their products and services are created based upon what you want to buy, not what they want to sell you. They also understand that what they want in a product or service is not necessarily what you want. So they make damn sure that your desires are more important than their own. They deal only with people specifically like you, this way they can focus all of their attention on creating the products and services that are going to benefit you the most. The value of having you as a lifelong customer is their number one aim, so they prioritize providing you with fantastic service to keep you as a customer for life. Nine This dirty rotten trick is knowing that a compelling offer, is far more powerful than a convincing argument. So they make it a no brainer for you to try their services. They may do this by offering you a try before you buy deal, taking all of the risk on themselves instead of asking you to. Ten They are constantly making offers, the best way to do it is with a yearly marketing calendar. If the only offer that you make is to discount your price, then you are headed for trouble. Your marketing has to be a whole lot smarter than that. As Joe Polish said on the I love marketing podcast, “If your customer truly needs the lowest price, then you can’t afford to sell to them” By having a yearly marketing calendar you have a reason to offer a special deal without looking like a rug salesman. So there you have it. Now you know all of their dirty rotten tricks, which one will you use first?  

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10 Greatest Marketing Strategies For Your Small Business

When running a small business, it is crucial to come up with a marketing plan that will make you stand out in the competition. There are tons of methods and aspects of online presence to include in your marketing strategy. But how do you find the best strategy that works for you? We chose the 10 greatest ways to make it easier for you. Running a small business can be a real fight. With larger competitors on the line, you need to be able to get your name out on the street. Marketing strategies that you develop in order to be seen are the most important aspect of your work. What options you have in play, and how each of them benefits your business, is our topic for today. Facebook Ads With hundreds of millions of people using Facebook every day, all over the world, advertising your company on Facebook is a real hit. What's more important, you can set your target audience just as you want it. All that's left to do is to create interesting content and publish it regularly. But don't overdo it; spamming people's Facebook feed can annoy them. This is why you should make a publishing schedule, and organise some events or calls to action from time to time. Google My Business This Google service is a gift from above for small local business owners. It connects all your Google accounts, ranks your business, and connects your location with the search results. Let's say you run a pizza place in Sacramento. When someone Google’s for pizza in Sacramento, you will see your name on the list of pizza places. Instagram The social network, Instagram, has so many regular users that it's just preposterous to avoid it. Advertising your business on Instagram can generate a lot of audience and make your business grow. Just post pictures regularly, and tag your location with a few catchy hashtags and you're good. But be aware that Instagram users are mostly younger persons. Just focus your ad on the right target group and create content accordingly. Content Marketing It involves the process of creating reader-oriented, quality content on a regular basis in order to attract the target audience. The main goal is to transfer those visitors to customers in the long run. You can create any content, there are no limits as long as it's unique, creative and holds some informative value. But be careful not to create too much content, especially those with poor quality. It doesn’t only make you appear as a spammer, but causes you to lose credibility or value. Coupon Deals Consider this a larger investment for the future of your business. These coupon deal sites are very popular because they offer services to clients for discounted price. But in your direction, this is a local business-oriented type of marketing, which brings you clients faster than any other marketing strategy. The only problem is that you have to cut your price and share half of your revenue with the website. But that's how investments work. Local Business Groups Joining this community can help your business and you, personally, in many ways. First of all, you will meet new people with similar interests, share experiences, and create partnerships. You will also be able to hear news related to your business, all the while promoting your business with potential local partners and customers. Give Your Staff Rewards When They Refer a Client Your employees are the ones that know your product the best. They actively work on creating it and making it better, so, who better to attract new customers? Give your employees some stimulation in the form of some money or otherwise. This will motivate your employees to dig into generating new leads for your business. Email Marketing If you have a growing mailing list, you should use it to reach out to your audience. Don't allow content to end up in the Spam folder, use emails just for celebrations and special events. Also, try to create engaging content, something that will inspire your audience to take action. Sending emails three times a week is fine, but it still boils down to the type of business, product, services, and value of the content you are offering. Before sending an email, ask yourself these questions. What value will the content give to my subscribers? And what will the outcome be? An example of a case study is what happened to Aviva, a UK-based insurance company. They usually send mails once every year but increased the frequency after hiring a UK mailing company. However, they didn’t just start sending hundreds of contents all at once but did the following; Did some surveys to know the type of content subscribers would prefer, Increased frequency of mailing but slowly. Consumers will unsubscribe or mark your email as spam when you regularly send them contents without much value. In fact, you will not only lose client base but reputation in today’s competitive market. Use Feedback Organise surveys in order to get your target audience opinion on issues that matter for the success of your business. Analyse the feedback, as well as comments on your previously published content and you can see what your audience needs. It's a great way to see what you're doing wrong or what to keep on doing. This can help you plan your future marketing and maybe get some ideas for new products or improvement of the existing. Replying or implementing feedback from subscribers or customers can increase customer retention and loyalty. In the customer loyalty statistics presented by accessdevelopment.com in 2016; 55% of customers said they will discontinue being a customer to companies that ignore their feedback. 97% of customers said they are likely to become even more loyal to a company that implements their feedback. Distinguish Yourself The point of marketing is to reach the people and get them to buy your product or use your services. One of the ways to attract clients is to present your business in a fun, compelling and unique way. Give your brand a cool visual look, something that looks warm and friendly. It might take some money in case you decide to hire a good designer, but it pays off eventually. Creating a logo that can connect people to your brand is a great way to make yourself more visible and easy to remember. People only remember 10% of the information they hear after three days. But if the relevant image accompanies the same information, they are likely to remember 65% of the information after three days. Conclusion A good marketing can give your business wings to reach the highest heights. For this reason, try to plan your strategy in accordance with your budget and your target audience. Remember that originality is the key, as well as consistency and value. If you feel like you need help from a marketing expert, don't hesitate to hire one. A poorly executed marketing campaign can bring more harm than good. In the end, let us know what your favorite marketing strategy is. How do you promote your business and how does it work for you?

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10 jobs that will bring out your creative peak

1.  Animator The popularity of computers is constantly rising – this is the career you’ll find entertaining and well paid. If you wish to never grow up and have fun your whole life, you should dedicate yourself to creating new stories and characters for games and cartoons that are yet to be created. This job won’t stop testing the limits of your imagination and creativity, so there’ll never be a time when you’ll be in a position to find it boring or monotone. 2.  Photographer The point of life is in capturing the moment – that’s exactly what being a photographer is all about. With some well-based knowledge, a touch of passion, a bit of patience and an insatiable curiosity, you’ll be able to create wonders. Every single photo has its own story, your job is to tell it and pass it onto eternity. But, you’ll need some time to find out how to develop your own style and give it your own recognizable signature and that’s not as easy as it appears to be. 3.  Game designer This is probably the most desired job of any male ever born, and it’s not so just because this job is well paid. Being probably the most popular form of entertainment, games are very demanding when it comes to making them; you need to be up to date with cutting edge technology, like computer engineering, animation, software development, programing and computer animation. But, once you master all of this, you’ll be able to create your own virtual world that’s based on the rules of your imagination. 4.  Nail or make-up artist The world can never get tired of beauty. When you’re a makeup or nail artist, it’s on you to make people more beautiful and work on the aesthetics in general, so you can expect nothing but the constant challenges. This job requires from you to have people skills – you’ll have to dedicate your time to learning about how best to realize your customer’s wishes and do everything to make them feel pleasant during their treatment. 5.  Writer Being a writer is the best way to transform your experience into words. Like every job, this one too requires learning and practice. You need to find a way to discipline your mind, so you don’t lose focus – but once you expand your vocabulary and create a solid value system, everything will fall in its proper place. The constant desire and curiosity should guide you on your way to becoming a witness of your time. 6.  Textile designer Remember how you played dress-up when you were little? Well, there’s a way to do that for the rest of your life, thanks to fashion. All you need is your creativity and some practice to make the perfect clothes that you’ve always wanted to wear. There’s a possibility that you find out that you’re really talented as a textile designer – the next step is a trip to Paris. Like all other jobs, this one too has its disadvantages – you need to get used to a special kind of people in the fashion business, since it’s not easy to get to the top right away. 7.  Chef If you want to completely sink into hedonism, you’ll find this career perfect for you. You’ll undoubtedly meet a lot of different people, travel to many distant locations and learn about various types of food that actually represent the differences in cultures all over the world. But, you need to be prepared to make enough time to turn yourself into a real gourmet – you can’t become a chef overnight. You’ll need a lot of patience and knowledge before you start making first class food. 8.  Interior designer To be a great interior designer, you need to challenge yourself constantly and think outside the box. The tools needed for this career are already inside you – you just need to develop them and learn how to apply them. Once you get all that figured out, it’ll be easier for you to see the bigger picture even before it’s completed. 9.  Professor Is there a greater way to contribute to the world than passing on the knowledge you have to others? It’s not easy to become a good professor because you need to learn how to balance things out, but everything’s possible when you use innovative teaching methods, when you have enough patience and when you are imaginative. Before you know it, you’ll be in love with your job. 10.  Architect It is a powerful feeling, the one you get after you’ve built a master-piece? Being an architect is a responsible job – after all, you’re making a place that people will live or work in – but, once you see that you can change the skyline of a city, you’ll get addicted to it. You’ll also need to spend years in studying really hard and practicing before you actually design a building, but be sure that you’ll find all those years are a great investment.

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