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3 Incredibly Easy Steps to Move Your Business Online Now

It's an easy decision to make, but pulling it off can seem daunting. But there's nothing to moving your business online with these steps, the first of which is to set up a business website. Second, choose a payment method that you want customers to pay you with.  Finally, build your social media presence to help your business get found. ​​ Are you planning to move your business online? Maybe you are creating your first ever business website, or you want to improve your existing online presence for better marketing. Either way, moving your enterprise online is a great marketing move that will expose you to a bigger audience and increase your chances of generating better returns. It also will also give you an opportunity to interact with your customers and help you to understand their needs and tailor your product to meet the needs. Using the Internet can overwhelm business owners who are new to the concept of online marketing and e-commerce. What’s more, the lack of information about how to move your business online can throw you into many hours of trial and error that may not bear fruits. Below is a comprehensive guide on how to successfully start your business online and do it right the first time. Set Up a Business Website The first step to moving your business online is creating a fully functional website if you don’t have one already. The website is like your company’s brand ambassador. Visitors and potential clients will judge the business based on how user-friendly your website is. Developing a website requires more than just choosing a domain, hosting provider, and creating an attractive theme. Focus on creating quality content for the site and utilising the right SEO strategies to rank it high on search engines. An informative website with an organised structure and a simple layout attract a lot of traffic. Also, set up an eCommerce store on your website if you want to make online sales. You can consult with a professional website developer if you have difficulties setting up a DIY one. Choose a Payment System If you want to sell some products online, you need to set up a payment system that will facilitate the transfer of money between you and your customers. The payment system you choose can make or break your eCommerce business; therefore, you need to make a few considerations before making a choice. One of the best online payment systems for your business is eWAY. Here are the benefits of using eWAY for your e-commerce site: It is relatively easy to set up, and you can start receiving payments within six days of creating your Internet merchant account. It accepts multiple credit card payments. Customers can also pay through Paypal. It has reliable real-time 24-hour customer support. You can access them via phone or email if you are facing difficulties with the payment system. Build Your Social Media Presence Does your company have a presence on online platforms such as Facebook and Twitter? If not, you should focus on setting up profiles on social media so that you can direct your audience to your website. In today’s Internet era, there are millions of users with social media profiles, and a good proportion of these are potential customers for your business. Any business that seeks success in the online domain must excel at social media marketing. Leverage these platforms by providing engaging content in the form of text and visuals that will draw users to your business page. Encourage your audience to review your business and its services and share their experience. Provide a link to your website so that customers can access it for more information about your company and purchase your product. Creating an online presence for your business doesn't have to be an exhausting or complicated process. With these simple steps, you can work your way towards adopting marketing strategies that will draw traffic to your site and increase the ROI of your business.

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3 Things to Do Before You Launch Your Online Business

Eureka! You’ve just come up with a brilliant business idea and want to bring it to market tomorrow. With so many e-commerce platforms (i.e. Shopify) to choose from, you can. Online retail is a fast paced industry but before you get caught up in the start-up hype, you might have to deal with the nitty-gritty bits of the business. Here are a few things to consider that will might help your business in the long run. Choose the Right Business Partner All too often we are quick to make decisions and form affiliations and partnerships that suit our immediate business requirements. Choosing the right partners from the get go not only helps you in the short, mid and long term, but also saves much hassle and props your business up further for future partnerships. The first thing a potential partner will look at will be your current partners and your previous partner. They’ll also be interested to know why it never worked out with your previous partners. If you can’t answer this last question, your prospects of signing new partnerships may be hindered. Read the Fine Print…All of It There are many legal aspects to be aware of when it comes to online retailing. First and foremost is customer privacy – this includes securing their transactions and how you communicate offers and sales with them. Many a time, an energetic entrepreneur starts out building a business from scratch - leaving the legal side of the business neglected. If they are successful they may see growth reach levels in a few months – which can be exciting. But if you have not properly checked the legal boxes, the hard work put in could be wiped out with a complaint or lawsuit.   A few simple things to look out for are as follows: 1. How do you capture your customer data? 2. How do you plan on using your customer data and is the customer aware of this? 3. If you have an ecommerce website, how are you recording credit card transactions? 4. How secure is your website? Do you have encrypted areas of your website to help protect your customer and their data? 5. What statements are you making on your website? If checked, would they all stack up? It's great to market your product or service, it's another thing to push the envelope a little further then intended.  Map Your Marketing This depends on the industry you are in as there are many different ways to prospect new clients. Advertising online is a very large part of the marketing umbrella as there are many different forms of online advertising i.e. Google Adwords, Facebook, remarketing campaigns (ever wondered why the same brand seem to follow you around the internet and be advertising everywhere?)… Some basic marketing principles can be applied here. One of which I use often for Yumtable.com.au - know where your client was just before he/she made a decision to purchase your product and service, and know where he/she went after they purchased your product. If you understand this client journey, you can then pinpoint key opportunities to approach the prospective client. Depending on your industry, product or service you may even lean to more traditional means of advertising. However the correct blended online/offline advertising always works best.  

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4 Key Points to Remember When Developing an Online Marketing Video

In this fast-paced and high-tech day and age, consumers are becoming more and more time poor and business owners, brand marketers and anyone with a message for that matter are finding it more challenging to get their value proposition across to an audience who have heard and seen it all before and where consumers are getting better at ignoring all the marketing noise. From my experience in marketing and developing online videos, I believe the most successful ways of drawing an audience and harnessing the power of the “oh so sought after” social media buzz is to create a video clip that sells itself but at the same time sells your brand/product/service. For example: if you are selling pogo sticks having a clip with the company director using one while his staff counts his bounces would be fun to watch, make you want to try the product, as well as humanize and validate the brand.   However, many people are under the misconception that they can just jump on the video bandwagon, create a “viral” clip and sit back and watch the money come rolling in off the back of their brilliant clip. The fact is that these video’s that have gone viral are typically a happy accident, and trying to replicate the same thing again is like trying to win the lottery... twice. In fact, I would say that going into the video content creation game with the agenda of creating a viral clip is usually unsuccessful and in some cases, if not handled correctly can actually backfire and do more damage to the brand than good. My recommendation to SMBs is that they need to have video as part of their game plan but that they need to approach it in a systematic and strategic way and with a clear and realistic goal in mind. Obviously, generating sales is the ultimate goal but there are a couple ways of getting your video to strike a chord with your target audience whilst still making a strong sales point. Here are four strategies to think of when developing an online video: 1. Don’t patronize your audience As I mentioned earlier, most consumers nowadays have been so bombarded by so much advertising that they have become very ad savvy and can see a sales pitch coming a mile away. If you understand this you can cut to the chase a lot quicker and also let the consumer fill in some of the more obvious blanks without jeopardising your message. 2. Make it fast and punchy Most people don’t have time to sit down and take a two-minute pitch. In fact, YouTube ads are anywhere from 15-40 seconds long and most people like me skip them after the first five seconds. Facebook and Instagram have both opted for a 15-second time frame for their ads as well. Also, look at the success some brands are having with the Vine format with a time cap of just six seconds. In short, short is the way to go if you want people to watch your ad all the way through so condensing and concentrating your message is a good idea. 3. Content is king Having the best actor in the world is not going to save a movie with a bad script or story line so by the same logic don’t skimp on the creative. Spend so that you can spring for fancy animations and special effects or your production will come across stale, boring and sterile. I propose that you could make a great clip with just stick figures or sock puppets so long as your content was fun, relevant and engaging. 4. Make’m laugh  Again on the content side, cheeky and wit-filled humour will make your clip viewable and people will be more likely to share and “like” your clip if it makes them giggle. "Laugh, and the world laughs with you; Weep, and you weep alone". In Conclusion   The goal when building a successful online marketing video is making sure that your message is interesting and meaningful. It needs to be informative, amusing, entertaining and/or inspiring. Your clips need to connect with your audience in some way, whether it is emotionally or intellectually. And above all, it needs to represent your brand well. Good luck; and here is a post I just read with some great stats that will make you want to jump on the video bandwagon.Click here! Feel free to comment below and ask any questions.

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5 critical mistakes that can tumble down your web design’s looks

Regardless of the career field we choose, we find our way through the mistakes. In this post, we are going to have a specific discussion about some common mistakes that almost every designer make. Once they just start working with a creative firm, they start realising the wrong’s they were doing in the earlier stages. And no one likes their mistakes to be particularly highlighted. This is why the post contains a sorted list of mistakes made by different designers at a particular period of time so that you can learn from them and come up with a flawless yet truly impactful design.  Nothing to feel embarrass about, as every time we FAIL we make the First Attempt In Learning. So consider mistakes as guiding stones like I have done and reached your destined level of growth. Let’s begin: 1)    Not understanding the bottom line: Without having a clear picture of the client’s requirements, you will simply end up making things complicated. Resultantly, a lot of time will be wasted to work on the design ideas that have no relevance to the needs of clients. It would be better to know and understand the requirements from the scratch, make notes if required, do a thorough research and try to stay in touch with the client to make sure every step you are taking is in the right direction. 2)    Making use of inappropriate typography: There isn’t any dearth of sources from where you can get free fonts, but you should be sure of the potential drawbacks in terms of usability rights, which may cost you to rework using a new font. If you are working on a professional assignment, the sensibility calls for the idea of paying for the professional fonts. Stretching your budget would be much more beneficial than a free font. The choice of typography matters a lot because both professionals and amateurs can fall foul with this aspect.         3)    Overloading the fonts: A clear and well-formatted design is critical and using too many fonts on a single page can be disastrous. So keep your design piece minimalistic. If you really want to give your website a consistent look, don’t make scenario confused for viewers by covering the page with numerous typefaces. The general rule here says to stay committed to two different fonts and give the variances through different weights of the same font (especially to highlight the unique idea). 4)    Bringing an extensive lot of stock images into use: For those who can’t afford to hire a professional photographer, stick imagery may come handy. However, there are some particular photographs that are commonly used and have become overly familiar It is preferable to use such stock images to create a focal point because if you liked that photograph, there will be many others who liked the same photograph. There are many free resources available to find perfect images for your website/blog. So never let anyone steal the shine and integrity off yours and use a personal lot of pictures or the one from professional photographers. 5)    Not proofreading the content you are using: Spellchecker is, no doubt, a great tool to identify the misspelt words in your content pieces, but it won’t catch the contextual mistakes. For example – your and you’re two most commonly mistakenly used words. This is the reason proofreading should not be avoided in any case. Now that you have a list of some common mistakes, make a note of these and avoid them for making your design more likeable.

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5 Passive Income Programs You Can Create Right Now

If you have a business that is based on service to others like a consulting or coaching business, the only way to break through to six figures without working yourself to death is to find ways to add passive income programs to your product funnel. What's really awesome about having passive income programs is that it can also help you get more one-on-one clients who are willing to pay more money for the privilege of learning from you in person. Plus, if you offer automated, low-cost passive programs to bring people into your product funnel, you can lead them toward your more expensive, limited one-on-one coaching and consulting. Affiliate Program You may not have considered an affiliate program as a way to earn more passive income. If you sell even one product, book, or service, you can use an affiliate program to help bring in more clients automatically.  The best affiliates are those who use your products and services. With that in mind, your program can be exclusive to customers only, or it can be open to the public if you prefer. Udemy Courses It's really simple to set up an automated course on Udemy. You simply load up your course with PowerPoint slides and PDF files, and the system does the rest. You can choose to be more active with students, you can hire a virtual assistant to be active with students, or you can let the course be completely automated. It's up to you.  Kindle Books You can update and expand on any ‘how to’ or informative blog post you've written, interview you've conducted, course you've made or experience you've had and turn it into a Kindle book. You simply compile the materials into the right format and upload, and you're in business. You can market the books on your website, in social media and via affiliates. You can even give them away free but include introductions to your other products and services within the pages of your book to attract more clients. Membership Programs Installing a little technology on your website like a forum and a membership wall to create a fully automated group coaching program is another way to earn. This is a great way to, not only service your audience in a way that is practically self-serve, but a way to introduce potential one-on-one coaching or consulting clients to your methods in a less intimidating way. In other words, it's a good passive income model, as well as, a good way to let your clients get to know you so that they trust you. Podcasts You may not realise it, but you can make money from Podcasts too. You can record them, put them on your website, behind a member wall, or on iTunes for a small fee. You can also get sponsorships for your program to bring in extra money. Recording a weekly podcast doesn't take much time, but it can bring you money time after time. Plus, you can reuse a podcast by transcribing it and making an eBook out of it. There are so many different ways you can create passive income programs that will not only add to your bottom line now, but will increase the number of clients who are willing to pay top dollar for your exclusive, limited, one-on-one coaching and consulting.

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5 Tips for Improving Web Design

A website, for many, is a lifeline for business owners. And for some, it’s just a placeholder to tell the world a few things about themselves, their services and hopefully get prospects into some sort of ‘sales funnel’ and start the process of closing a sale or building a long term relationship with someone and doing repeat business. It’s not a case of one website fits all; otherwise, our problems would be solved fairly quickly. For many, the difficulties with understanding what good web design is can be foreign because the word "website" has the concept of being a singular entity. Perhaps, using the words "online business" might help understand the context in which you need to approach your decision process. There are a few things that every business owner can do when looking at their website -- wondering what needs to be done to improve how it works and hopefully gain some more traction with Google, and even get some calls. My 5 top tips for improving web design are as follows: 1. Responsively responsible A responsive website is important, particularly if your business relies on being found by mobile devices, phones, tablets etc. This is because Google (and most likely others search engines will follow suit) publicly states they will give preference to websites that are mobile friendly. A mobile website is not quite the same as a truly "responsive" site.  A responsive website is one website that caters to all different devices. A mobile site can and often is something that is customised for smaller screens with completely different layout and content specifically tailored to a mobile phone. If your website is not naturally responsive and you are not in a position to make it this way, consider making the text a little larger. At the very least, you’ll make those people with the fancy huge screens happier.    Ideally, if you can contact the designer of the site and ask them to use ‘css’ to make the text content appear larger, then it can be done site wide, instead of per piece of content. This will help in removing the frustration of the mobile phone user when landing on your site with text written smaller than the ingredients on a jam jar and when their pinch and zoom options don’t work (and mobile usage is on the rise so needs to be addressed). 2.  Be easy to contact Look at your website from a consumer point of view and ask yourself this question: How long does it take to find my contact information? If someone wanted to contact you within a couple of minutes of reading your website, could they? On mobile devices, having to use a form can be tricky. If you don’t have an office where people can come to, make sure people can contact you. You could put your email address online. There are some pieces of code you can use to ‘obfuscate’ or ‘scramble’ email addresses but the spam bots are pretty smart, so you might get some unwanted spam. But you can use a "throw away" email address – and that is one that you use for nothing else and when spam starts, just drop it and use another one.  Forms can be awesome, but not at the cost of people being unable to use the form or forms not being responded to. A simple phone number where people can pick up the phone and call you is still the "acceptable human option" -- showing people that you mean business. You’d be surprised how many websites are simply void of any contact details apart from a form. Do yourself and your clients a favour and make sure that your web designer puts your full contact details on there. Even if you’re a home based business with a mobile phone, make yourself contactable if you want to do business with the online world. Better still a Google Maps location helps people identify quickly where your location is. 3. Ensure images load quickly Ever looked at websites and found images roll down the page very, very slowly? Years ago, it was because the internet connection was very poor, but these days that’s generally not the problem. So, is loading your images straight off the camera or uploading the one you just purchased from an image stock website okay? NO, it’s not and here’s why and how to fix it. With more mobile phones being used, most of these are on data plans. But your awesome camera takes shots that are good enough now to be blow up as poster pictures and that means big in size as well. Everything data related goes back to mb -- every picture, file required to make your design work and fancy slideshows. A picture may say a thousand words but when the website takes up 5% of your site visitor’s bandwidth and takes significant time to load, they won’t be happy. Fortunately, this problem is an easy fix, so if you have a few moments, go to your website and view any images that might take some time to load and optimise them. There are online websites that allow you to upload your image and using their expert algorithms, optimise so they are fast to load yet ensure your visual appeal with sharp and crisp images remain. 4. Valuable real estate – the top fold If you can master this and get your message in the top section of the website so it’s on the screen without any scrolling to engage website visitors, go find a friend and give them a high five!!  Not only do you have limited time for your finicky website visitors, but you want to tell them so much about how wonderful you are and what you can do. Find out how much space you need to get your compelling message to your prospective audience and place it on the top section of your website.  This includes the contact number for people to connect with you. 5. Be authentic Stop that thought about getting a $5.00 copywriter who lifts content from other people’s websites and then mashes up the words to make some supposedly SEO friendly waffle.  If there is something I can impress upon you all, be authentic.  Too many people spend too much time trying to get all the search engine friendly (or so they think) words and content in that relate to their industry, yet forget the most singular thing that people want to hear – YOU, your voice, your message -- the very reason why people should be doing business with you. This is not done through hiring $5.00 copywriters or $1,000 copywriters if you are unable to be authentic in how you present your information to the world. If I said you could have every customer in the world and service every business in the world, you would laugh and think it’s a joke. But this is how many business owners present information on their website (and in their marketing material too for that matter) and all they succeed in doing is sending a message to no one. What successful businesses owners portray is passion about their business, knowledge about how they deliver their services and ethics in how they make people feel after doing business with them, and build up referral. So spend some time after dinner, in the morning, maybe on a Sunday afternoon or when you take time to reflect and think of the type of customers you want and the ones you don’t want and make sure you message online conveys that information. In summary These 5 ways are things you can do and consider as a business owner to improve your how others see your website. Remember that it’s a mix of things you do that contribute to the success of your online journey. It would be a perfect world if one thing would make all the difference in the world, but even if you managed these 5 things, over the period over the next 6 months, you should see some gains and hopefully learn more about what helps generate more profits from web technology. Good luck and let me know if any of these tips have been helpful for you.

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6 Forgotten Components that Small Business Websites Need

Most people, when redesigning or building a website, give lots of thought to color scheme, images and layout. However, there are several commonly forgotten components that are critical to a successful website. In this article, I'll take you through these 6 key elements, why they matter and how they can increase the success of your website. See which ones you have and which ones you need. 1. Third-Party Recommendations Recommendations or testimonials from third parties can help visitors trust your website and increases credibility.  Create a page on your website solely dedicated to what customers have said about your business, the products you sell, or the service they received from your company. The recommendations don’t have to be lengthy. One or two sentences is enough as long as they include: The full name of the person giving the quote Their location, company position title, business name and website URL (if relevant) Why they recommend your business, how your business/products/services solved their issue, or what makes you stand apart from other companies they have used previously.  Recommendations used on your site must be legitimate and from real people. If testimonials are made up, they can negatively affect the credibility of your site. In addition to customer recommendations, you can also leverage recent press or accolades from associations within your industry. Take a look at the Yola homepage below. You will see that links to press were included, as well as, testimonials from clients. 2. A mobile version of your website The way we browse online is changing. More than three-quarters of Australians are now accessing the Internet through mobile devices, which means that your website must look good on a desktop (such as a PC or laptop) and also look good on mobile phones and tablets. If you’re building a website yourself, most website builders have the functionality to create a mobile-friendly version of your website for you. If you’re getting a website built for you, there are various elements that you can incorporate into your design that will make it more accessible on mobile devices. These include: Large call-to-actions - Larger buttons and CTAs are easier to click when browsing on mobile. The recommended size is around 44 x 44 pixels. Space should also be left around the CTAs to prevent miss-clicks. Vertical navigation - A vertical navigation makes browsing websites on a mobile device easier as opposed to a horizontal navigation where scrolling sideways to view the navigation bar can be cumbersome. The vertical navigation should be kept simple and, as with the CTAs, the clickable areas should be large enough to avoid misclicks. Click-to-call functionality - Click-to-call functionality makes it easy for web visitors to call your business immediately when browsing on a mobile device.  Maps - Add a map of your business location on your website. If a customer is viewing your website on her phone, she will be able to see where you’re located and get directions to your business!  Here’s an example of click-to-call functionality in action: 3. Prominent contact details This may seem like an obvious point, but there are a lot of live websites that have contact details that are difficult to find. Customers should very easily be able to get in touch with your business. I recommend adding a “Contact” page to your top level navigation so visitors can click on it from every page on your website. The Contact page itself should list all the ways a customer can contact you, whether by email, post, phone or contact form. In addition, you could also include your preferred method of contact on your website’s footer, so it is visible on every page of your site. If you answer customer questions via your Facebook business page or via Twitter, you could include links to these pages in your website footer and your Contact Us page. Which leads us nicely on to….  4. Social Media presence Building a community around your business and website will help to build a successful online presence, and there’s no better place to build that community than on Social Media. If you’re already up and running on various social media sites, include links to these pages from your website. You can add the links to your Contact page, within your footer, or for maximum visibility, on your homepage. Check out the website below, she’s included links to her Facebook, Twitter, Pinterest and Instagram pages right from the homepage.   Integrate Social Media into your website functionality too. For example, if you sell products online, make it easy for customers to “Like” products or share products to their friends on Facebook. You can also use this social sharing functionality on your blog, so your content can be easily shared to your extended community. Doing this extends the reach of your website and creates more awareness about your business. 5. Meta data The user facing functionality and design of a website is what your visitors see and experience. But just as important is what search engines see when they visit your website. This is known as meta data. Search engines use meta data to evaluate the content of a web page and to decide whether to show the page in search results for a particular keyword. When you’re creating your website, research what search terms you want to show up for when someone searches in Google. These “keywords” will help you optimize your website content and your meta data.  Your website’s meta data comprises two main components: Page Title (or Title tag) - This is the main heading of a search result. It should be under 65 characters in length and include your business name, location (if relevant) and main keyword. Description (or Meta Description) - This is the descriptive text beneath the heading, that describes to a searcher and search engine what that web page is about. It should be between 150-170 characters in length and include your business name, location (if relevant) and a target keyword that’s different to the one used in your Page Title. Although meta data is for search engines, write the copy like a real person is reading it. For example, it should be compelling and make sense.  6. Analytics Once your site is live, you’re going to want to know: How many visitors you’ve had. How long people stay on your site for. How many people have purchased or contacted you via your website. Website analytics tracking can help answer all of those questions and more. Many often forget this detail until after a website has gone live. Google Analytics offers free analytics and all it takes to get set up is adding a line of tracking code to the pages of your website. Once the tracking is set up, you can view various metrics such as unique visitors, location data, pages view, what sources referred you traffic and much more. This kind of insight is invaluable and will help you make more informed business decisions based on the data. For example, once you know who refers the majority of your highly converting web traffic, you can allocate more of your marketing spend to that channel.  It can also help you identify issues with your conversion funnel, such as where users are exiting the purchase flow. Once you know what the problem pages are, you can focus on making tweaks to them to improve the overall effectiveness of your website. So there we have it, these are the six items that many business websites often miss. All six of these components are vital to a successful website and should always be included in any new website or redesign. I’d love to hear from you. Have you included any of these elements on your website? If so, how have they helped your website succeed? Are there any components not on the list that should be? Let me know by commenting below.

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7 costly mistakes to avoid when designing a new website

Every week thousands of new websites are uploaded on the internet, but only a few of them become successful.  The main reason is that many entrepreneurs are focused on the look of the website and do not take into consideration what their visitors would like to see and what the search engines need. By planning ahead, you can avoid these costly mistakes that so many new website owners make. Mistake No 1: Poor Design and Navigation When visitors arrive at your website, they usually have an idea on what they want to find.  If your website is poorly designed or the navigation structure is not very clear, they will leave your website, rather than waste their time searching. Recent trends in website design have been shown that simple is the new black.  Choose two or three colors that complement your logo and keep them throughout your website.  Ensure you have a great navigation system that not only your visitors can follow, but search engines as well. Ensure that your website looks and works well, not only on computers, laptops, but also mobile devices such as iPads and tablets as well as smart phones. Mistake No 2: No Call To Action Don’t assume your visitors will know what to do when they arrive at your website - you need to tell  them.   If you want them to download a report, tell them where and how. If you want them to phone you, ensure you provide your phone number in large bold letters.  If you want them to join your social networks, don’t hide them at the bottom of the page. Mistake No 3:  Pages that load too slowly Even though internet connections have become much faster, some websites still take too long to load.  People have higher expectations and are willing to wait less time for a website to load, so make sure all your pages load quickly. Mistake No 4: Poor website copy and spelling mistakes This, more than anything, screams “unprofessional”.   Even if you are a great plumber or a hairdresser, having poor grammar and spelling mistakes on your website makes people lose trust in your workmanship. If spelling or writing compelling website copy is not your strength, then get someone else to do it for you.  A professional copywriter will ensure the content is engaging and relevant and will help to convert visitors into paying customers. Mistake No 5: Lack of Credibility Remember you are competing with thousands and possibly millions of other websites and if you don’t show visitors that you are trustworthy, no-one will buy from you.  Proving your credibility can be done by including testimonials from happy customers, before and after photos of a problem resolution, details of awards you have won, information about industry associations you belong to, media articles that have been published about your business and more. Mistake No 6: Not taking Search Engines into Consideration If you want Search Engines to index your website properly make sure you include relevant keywords and keyphrases on all your pages.  Keywords should be included in the URL of your pages, in the titles, within the headings and copy of your website as well as in image alt tags, meta description and keyword areas.  Having an up-to-date sitemap also helps. Mistake No 7: Assuming People Will Buy From You Straight Away Ninety-eight percent of visitors won’t buy from you on their first visit, so it is important you find a way to keep in touch with them regularly. Make sure you collect their contact details by offering them something for free in exchange for their email address – a useful report or a page full of helpful tips works well.  You can also ask them to subscribe to your blog, ‘like’ your Facebook page, add you to their Google+ profile or follow you on Twitter or another social network.

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