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10 Best SEO Tips For Writing Content That Google Loves In 2018

Learn the secrets of SEO content writing and create content that Google loves in 2018 How to generate more traffic and reach your target audience? Here are some useful SEO content writing tips to improve your content and the best out of what you do. At this moment in time, making sure Google falls in love with your content should be your main priority. But what can you do to make this possible? You can either hire website content writing services to help you or you can do it yourself. In the past, adding keywords into the body text and into page tags alone could make your content rank higher in Google; but it is much different in 2018. Based on the recent Searchmetrics General Ranking Factors report, relevance and quality of the content have more weight than adding some keywords in the title or heading tags. Every time a user searches through Google, its algorithm works to understand the purpose of the search query. The most relevant results based on relevance to the user will be displayed. Thus, it is crucial that your content stands out from the rest to make sure you will be on Google’s first page when someone searches for it.   How is SEO Defined Today? Search Engine Optimization’s main objective is to optimize your website so that it can rank higher in the SERP and drive more traffic and awareness to your brand, product or service. SEO is not just about stuffing keywords in the content. Not, anymore. In order for Google to find your content, you need to optimize it. There are things you need to cover to guarantee an SEO-friendly content. You need to apply the right SEO technique. Let this post guide you on how you will do it and outrank your competitors.   What is Historical Optimization? It is a way of updating old blog content to produce more search traffic and conversions than your present articles may bring in. Historical optimization is a method for blogs that have been around for many years and are performing well and have the possibility to bring in more new leads and readers with a few modifications. The word change can be a bit scary for some people, but you need to optimize your past blogs and write new posts out of them because of the following reasons: The need for content is growing. More and more businesses are starting to realize that content creation is a vital part of their marketing efforts and this number will continue to grow in the future. The need to produce more leads. HubSpot gives some insight on how optimizing their past blogs has helped their site rank higher. After they have determined what keywords were ranking high, they updated what their content offers and CTAs to show these searches. Through the keyword-based conversion process, HubSpot increased the conversion rate by 240%. It ensures content is relevant and up-to-date. Your content can keep up with the most recent trends like the design, colors, images, typefaces, and others. Although it may not bring in new conversions, optimizing your content is the best way to make some updates. Easy to do without additional cost. The best thing about this is that it does not require additional cost, but the return is impressive. To help you get started here are some effective SEO tips for writing content.   SEO Content Writing Tips Our tips are a combination of the traditional and the latest SEO techniques for writing effective content. These guidelines will help you characterize your content strategy and identify your audience effectively.   Keyword research This is still a vital step for any blogger in writing SEO-friendly content. Although some may think that it is no longer as useful as before, Moz’s article on keywords shows the other way around. According to the post, you should not ditch keyword targeting completely. Keywords can help you start with your content creation. Some SEO experts suggest that you focus on your topic rather than on the keywords. But, it is still best if you combine keywords with relevance to get to the top and be ahead of your competitors. Based on a blog article by Neil Patel, over 66% of the total clicks landed on the top 3 positions of the SERPs. If you are aiming to be in the top 3 spots, then you must learn how to research for the best keywords.   Focus on your target audience and writing useful content. When writing, focus on your target audience, make sure you know them very well. Provide them with relevant and useful high-quality posts. Position yourself in their situation and offer your audience what you want to have, in the way you would prefer to read it. But don’t forget Google and other search engines, they will serve as your second targets. Words are powerful. They drive engagement. If you can put the words together effectively to produce valuable content, your target audience will surely love it, and they will surely stick around. The number of blogs that generate great and fresh content is growing each day. (worldometers.info) Keep in mind that duplicate content, low-quality content and keyword-stuffed content will not help your target audience. It will drive them away. This is not a good SEO practice. However, there is a study that shows it is not enough to have useful content, it needs three elements - optimizing keywords, backlinks and evergreen ideas - to drive organic traffic.   Determine which keywords your competitors are ranking for. To help you find competitor keywords you can use multiple tools like the one being offered by Semrush. Keep in mind to target the keywords your competitors are using on their ranking articles but do not copy the way they write. If you do that, you will sound like them, and it will be hard for you to create anything unique. The SEMrush tool is easy to use, just insert your competitor’s URL and you will find out which keywords your competition is ranking for.   Be brave, go for longer content. Focus on writing great long-form content. But make sure your content is relevant and interesting. Keep in mind Google loves content that is both useful and relevant to their users. In the past, 500 was the magic number to rank higher in the search engines. But in 2018, a longer blog post could boost the performance of your SEO. In an article on word count statistics, it was mentioned that the top-ranked searches have an average 2,416 words. Google punishes websites with thin content or pages full of links. Keep in mind there is a big difference between thin content and short content. Thin content is full of keywords, taken from other websites and low in quality. Short content is concise and unique and offers great value to readers which Google loves. Research shows that search engines love the in-depth content of around 2,000 words. There are many blog posts that rank well and are at least 1,500 words long. The longer your content is, the more value you can provide your readers and the least chance of having a bounce rate.   Make it faster for Google to understand and find your content. In SEO, the only thing that remains unchanged is the title element and body content. Google algorithm changes almost every day. If you are not able to cope up with it, Google will not be able to find you. So how you will make it easier for search engines to find your content? Arrange your keywords by subjects and write the content based on the headings structure. Add your keywords on H1, H2, H3 and so on tags for the headlines. Make sure the keywords are added in the most noticeable parts - H1 title and URL. Add the secondary keywords on H2, H3 subheading. The keywords should be added to the body content as naturally as possible. In labelling your images use some keywords so they will rank. The image alt attribute is very helpful for Google Images to get a tremendous amount of search traffic.   Use your keywords naturally. Some of you may get excited and overuse keywords in your content. The secret to ranking higher is to write naturally. There is no recommended KW density, just make sure it will appear natural. Keep in mind, when optimizing keyword relevance is more essential than keyword density. If you think the keywords will not fit into your content naturally, you can split them, use synonyms or better yet leave them out.   Keep it organized and easy to read. Organizing your ideas and keeping it easy to read for your readers will make it rank better. Aside from keeping your ideas organized, make sure that it is attractive and useful to readers: Write for humans, but it is important that Google likes it as well. Do not forget to highlight the main sentences or words with colors, bold, etc. It is much easier to present ideas if you use bullet points. Keep clear paragraphs. Use transition words like besides, thus, in-addition and others. Use videos, charts, and infographics to enhance your content and make your points clearer. Keep your sentences short. Perform a readability check but make sure not to over-optimize it.   Call to action. Most writers are not aware of this, calls to action or CTAs can help you rank higher in Google. Convince your readers that they need to act after reading your content. You can ask your readers to buy or to make a comment. Make the action easy for your audience with a precise Call To Action and the needed form, button, etc. Some of the CTAs you can add are: book a call, download it, read more, get to know us and others.   Title and description. Create a catchy and attractive title using your primary keyword. It is important that your title is accurate and that it tells something about your content. It should be something that captures your audience’s attention. This will make the decision to click easy for the user because the title tag sends a powerful signal to Google. Also, the title is the most important factor in the search results to catch the audience’s attention. Use the keywords to promote and sell your content. Use them on the meta description. Although this is not a rating component, it greatly impacts the click-through rate which is a ranking factor. The description is where you offer a short and to the point summary of your call to action and your webpage.   Add links to broaden your content. Why are internal links important? It is much easier for Google and for the users to search your content and provide your readers with an enjoyable experience. Some of the links you can add to your content are: Blog Articles – It could be a link to an article on your own blog or to other high-quality authority websites. It can be relevant content for readers’ references and additional information. Product/Services Categories & Pages - You should interlink from your most linked-to pages into your product and category pages to distribute page authority and ranking power throughout the site. It will help Google and other search engines to crawl as well as index your product and service pages. User Generated Content - Build out and link to curated pages on your website by leveraging content created by your fans and followers. Not only will you get free content creation, but internal links will be created in the process. Place the links as natural as possible in the text, using synonyms or keywords if possible as the anchor. The power of “what if” questions and providing answers to these questions to backlink can be the secret that will make your content stand out and differentiates you from your competitors.   Final words The best way to craft content that results in conversions and that Google loves in 2018 involves deep research not just in the art of SEO, but in the art of content writing as well. If you combine these two, you will be able to produce content that gives you an advantage over your competitors. If you are serious about giving value to your readers, which you want to convert to customers, you need to apply the right SEO techniques or hire the best website content writing services to help you out. Hope you will find this SEO content writing tips useful for your business. If you think this post is helpful, feel free to share this post or comment below.

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100 Days of Twitter Trial and Error

Everywhere you look there are courses and training on social media, including Twitter. Every presenter will tell you why their course is different. In this article I’m going to cut through the clutter and tell you clearly my 10 best tips, which I have learned through trial and error in my small business. 1.       Set up a compelling profile and ‘about me’ section. I can’t say what makes the perfect profile or ‘about me’ section but you need to pay attention to it. Some people make the assumption that they’re important enough not to write any profile description, however, I would not suggest this unless you’re actually very famous. Start by writing what it is you do that will interest your readers, such as your related work or hobbies. Tell people what they can expect if they follow you, for example, what you will be posting about regularly. You might like to include keywords here and any relevant hash tags. Finally, you should mention if your have specific expertise or qualifications in your chosen field. 2.       Tweet day and night. I know that sounds daunting but I don’t mean you have to be awake and posting 24/7. After a few weeks of tweeting during the day, on Sydney time, I noticed half of my followers are in the U.S. So, by posting tweets during the night, I have been able to increase the rate of followers, re-tweets and people who favourite my tweets. 3.       Follow people like you. People who share the same interests as you are likely to follow you back. You share the same interests, so it’s more likely they will tweet content that interests you and that you can both engage each other in a Twitter conversation. 4.       Unfollow people who don’t bring anything to the table! You may be surprised to learn that some people follow you to get your attention and unfollow you 48 hours later. You should regularly go through your list of followers and unfollow those who aren’t of any value or aren’t following you. If you follow too many profiles, and very few are following you, it is less likely that anyone new will want to follow you. 5.       Engage your followers in conversation. Posts containing original content are great; however, sometimes it’s more engaging to reply to someone else’s tweet instead of posting an original. To reply, you simply hit the reply button at the bottom of a tweet. The person who posted the original tweet will often be excited that you’ve read it and given them feedback. You will often get a good response if you have written a positive reply.   6.       Create a hash tag or hitch a ride on someone else’s. You can create your own hash tag by adding # at the start of a word or phrase. Creating a hash tag lets you start your own conversation and makes your post more searchable. Publish your hash tag on your website, in your store, in your podcast and wherever your followers are, so they know to add it to their posts to get in on the conversation. An easier way to get started is to jump in and add someone else’s hash tag to your post. For example; if you want to post about true crime novels you might find a television show or podcast about true crime novels online and find out they already have a hash tag. Add that tag to your relevant post and you’ll instantly be engaging people who are already passionate and talking about true crime novels. 7.       Write posts that interest your followers. I know this sounds so simple; however, human nature is to get up on our soap box sometimes and complain. Don’t do it. My core business is marketing and I have built a steady following based on all things entrepreneurial. I once made the mistake of writing a single post about politics and it lost me a few followers very quickly.  Also, don’t write too many sales pitches. Any more than 1 in 10 is probably too many and will lose you followers. 8.       Post original content. Start a bog or write articles that interest your followers and then tweet a link with a catchy headline each time you post an article. The headline is supposed to be a teaser to make people visit your blog or article. People are tired of seeing the same old articles reposted, so this is your chance to create unique content to keep your followers’ interest. 9.       Write your own engaging headlines. When you find an article or video online and you use the tweet button on the page it creates a default headline for you to post. Don’t use that headline unless you want to bore your followers. Your followers might skim over hundreds of tweets each day and their brain will block out those they’ve seen more than once. Share the content if it’s interesting but I would suggest writing your own engaging headline or post in the tweet. Don’t forget to add a hash tag. 10.   Quotes are better than re-tweets. Re-tweets are great to quickly share something that might interest your fans. Did you know that you can also quote a tweet? This includes the original tweet and allows you to add your own comment. This is a great way to inject some of your personality into a re-tweet. I have found and tested some great tips from regular social media users and I recommend you do the same. I have also found some techniques, which don’t work for me, that might work for other people. In this article I have provided 10 simple steps that I have found are easy to implement and you can start doing right away. Feel free to follow me. My user name on Twitter is @rise_sbm .   

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12 Essential Email Templates You Need For Your Email List (part 1)

Essentials of sending the first e-mail What kind of offers do people like to see? What type of follow up e-mails should you send in order to stay catchy? ​ ​​ "The money is in the list” - I’m sure you've heard that. But where is all that money hiding? You know you need to market via email and “communicate regularly”, but how? What do you say?  And when? It can all be a bit overwhelming when you are starting out using email marketing. So we’ve rounded out the 12 email staples you need for your email list. In this post, you will see the first 6 email types.  Part two will be coming soon.  Think of these like staples in your kitchen - the basics you will pull out again and again to create perfect emails that will make your list want more. Ready to get cooking? Here we go…   1. Welcome email The first email you want to send to the new person on the list is the welcome email. They have just trusted you with their email address and put their hand up to say they want to hear from you. This is possibly the most important of all - it’s the first impression your brand new subscriber will get.   What should be in it: In this welcome email, you want to do a number of things. Firstly thank them for their trust and give them whatever it was you said you would give them (a discount code, download etc). Whatever ethical bribe, or lead magnet you offered in exchange for their address. If you didn’t offer anything then good for you. But in most cases, people won’t hand over their precious email address unless they get an immediate reward.   Then, tell them what to expect from you - how often you will be contacting them (and honour that promise). By telling them what to expect and then meeting those expectations you are instilling trust.   Ask them to move your email into their main inbox (this will make sure they see it) and offer them a chance to connect on social media, join any private groups you may have etc.   Give them tips on how to get the most out of what they just signed up for. Think about what you would want your new subscriber to do and ask them to do it. Here is an example of a simple welcome email that doesn't set up any marketing communication.  When is this used? The Welcome email is sent immediately on subscribing.     2. Warm up series After the welcome email, if a user has subscribed to your list you’ll want to do a warm-up series. This is also called an “indoctrination series”. Usually 3-5 emails including the welcome email where you check in to make sure they are consuming the information you gave them, getting the benefit of it and introducing them to more helpful content from you. What should be in it? Here is an outline of the timeline of how this could go Immediate - Welcome email (as described above)Day 1 - Follow up - check-in. Ask if they have used the thing you sent them and if they need any help with it.Day 3-5 - New related content. Send them something else free of value related to the thing they downloaded.  Recipies that use the product, more information that is related, a video of how to use it etc Optional  Day 5-7 Send them a case study. How you have helped someone just like them - this could include testimonials or videos of your product in action. Optional Day 7-9  Make s special offer. This can be a free consultation, paid content related to what they downloaded etc. Make sure all of your emails sound like “you” and are client-centric.   3. Birthday emails Birthday emails are a great way to make the people on your list feel like more than a number. Typically they are a free offer for use on or around their birthday. On the actual day, during their birthday week or sometimes even any time in the month.These are best when they are absolute gifts with no expectation of return. Not a gift with purchase, not a discount, but a straight gift. And not something you give away all the time. It’s your subscribers day, not yours,  so birthday emails should be 100% about them. Give them something they can choose, or that you think they might genuinely like. Here’s a great example from optus.   Notice how I can choose from a pizza an album or an annual membership? That feels like a present, not a sales pitch. Something else OPTUS is doing that is interesting here is they aren't giving away their own stuff. They have gone into a joint venture with other suppliers. This is something you could do as well - but that’s a whole other article...   4. Up-sell emails / Cross-sell emails First let's explain the difference between the two. An upsell is an upgrade to the item they have. A cross-sell is a different item that you think they might like based on what they just bought. eg: Up-sells : “do you want fries with that” or “can I upgrade you to the deluxe model” Cross-sells :  “do you want a hire car or hotel with your plane ticket”. These emails are sent to people who have already bought from you and so are most common in ecommerce.  The basic template is : Because you bought that we think you might like this. These won’t make sense for every business, but if you think from your customer's perspective (and you should ALWAYS be thinking from your customers perspective) what else might they like, given what they bought? Here is an example of a recent cross-sell email I got for inspiration. The subject line of this is great: “Thanks for your recent order! Speaking of…”     When to send. Send these either straight after purchase (especially if you can give people the option of adding to their order with no extra shipping) or while the product is being shipped.These sort of emails get a high open rate. People are excited and waiting for their purchase to arrive and they have just bought from you. Once people have bought once they are more likely to buy again, even if it’s another pair of shoes when you just bought a pair. (I didn’t buy the other heels by the way, but I did click the link)   5. Special event email Special events can be most anything. Holidays like Mothers and Fathers day, tax day, Christmas, business anniversaries, End of financial year, Spring, Winter etc. What should be included; You’ve all seen about a gazillion of these in your own inboxes so you know that you will be competing for attention. The best special occasion emails are ones that either save time or money (or both). Be very clear and concise with what you are offering and what’s in it for your subscriber. Sales are the obvious one but using your services is another thing. Eg this Mothers Day email from Canva     6. Feedback email Getting real feedback from your customers is vital to a successful business. There are two basic types of feedback email. 1. Helpdesk feedback - This is triggered by a support ticket being resolved or closed and is usually just a line or two saying something like:   “Thank you for contacting us, we have resolved your ticket #xxxx . If this is correct you don't have to do anything, if it isn't resolved, our apologies, just reply to this email and we will re-open the request”   Under the email is a “how would you rate your support” And depending on your ticketing software 1-3 options from great to terrible (something with a just ok in between) When customers click that it records their rating and asks for more information so you can improve your support.   2. General feedback- These are emails that you may send to your list (or a section of your list) as a broadcast or via an automation at a particular stage of their engagement with you. Use them to get feedback on your services or gauge interest on prospective services, you are thinking of offering. The email should be very short and tell them exactly why they are getting the email, why they should care (how it will help) and how long it will take them to do. Example :   Hi Marama, Thanks for using (your service). We really appreciate you trusting us to xyx. To help us improve , we’d like to ask you a few questions about your experience. It will only that 3 minutes and your answers will help make us even better for you and other customers. Thanks for your help! Sign off TAKE THE SURVEY <<< with a link to an online survey. (bonus tip) You can use google forms to do the survey or something like survey monkey.   So that's it! The first six email essential email templates you need for your list. I'll be back with the other six soon.  If you have any questions don't hesitate to reach out!  ~ Marama 

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3 Tips to Help You Increase Engagement on a Budget for Non-Profits

Any industry, regardless of the cause and initiative of its campaigns, needs to provide exposure for people to actually know about them. This also applies to charity campaigns, non-profit organisations and fundraising for a good cause. Bearing in mind the unique traits of these sectors, it's obvious that fishing for exposure here should be done more carefully. But how exactly? This article aims to provide some often hard to find advice on getting the most out of fundraising related video and content creation investment. * Maximising content investment and directing budget (smaller budgets) * Engage in ideas & styles that diversify the feel of your messages (midsize budgets) * Harnessing the true power of Tech and Online platforms (bigger budgets) Every single charity event, campaign, cause and fundraising initiative is worthy in its own right, and there are so many out there seeking crucial donor support. For people willing and able to fiscally support worthy causes, the difficult choice is not whether to donate but rather who to donate to. Who would have thought the act of giving in aid of worthy causes was an exercise in navigating such a congested and competitive market? A plethora of would be donors- wallets open, consciences willing- await on social media and Online channels. Capturing and holding their attention with clear, diverse and engaging messaging is crucial to building the visibility of causes. Maximising video content investment and directing budget (smaller budgets) In a nutshell, no level of investment in branded content is too small. The best use of a limited budget is diversifying messaging, maximising post'able content, and investing in Online proliferation. An unfortunate trend we’ve noted throughout our existence is an agency tendency to sting an organisation ‘full freight’ for one off videos that are ill-fitted to Online channels. We’ve seen so many videos with budgets upwards of 10-20 thousand dollars (and more) languishing on Youtube with less than 500 views. They were too long to catch the attention on social media, and budgets had dried up too much on the creation of them to be invested further into actually getting them seen. Some agencies don’t seem to advise their clients that the biggest global content hosting platforms- Google, Facebook and the like- simply don’t (and won't) show stuff for free. Non-personal video content on these mega-platforms are like pot plants on the balcony; they  need to be sprinkled with water and sunlight (in other words, money) to thrive. We learned very early that a budget can go a lot further, and now no job happens without this approach. Firstly, we will split it right down the middle. Half of it is going on sponsoring, targeted marketing, boost posting, google ads, even in-app advertising. That’s a given, and anyone not prepared to go down that path should be seriously questioning their intentions of spending money on video content in the first place. The other half- the production half- captures the many facets of a campaign; cause, awareness, registration info, participation stories/profiles etc. Instead of cramming all of these into one droning online video we’ll split them into shorter, sharper and far more efficient video messages. Our objective will be clear, concise messaging delivered in a way that gives an organisation enough fresh content to keep delivering for the span of a campaign. Diverse messaging is a crucial means of grabbing attention spans and painting a true picture of a fundraising campaign. Any agency that tries to convince you otherwise, quite simply, does not have your campaigns best interests at heart. An example of this approach recently: Global aid organisation Habitat for Humanity came to us this year with a budget that would normally cover a single longer brand video. We used it to produce a roll out of 9 x short and inspiring messages; addressing their many different global programs, awareness and education efforts, as well as recruitment of people ranging from high school kids to high flying corporate types. The direct targeting opportunities this rollout has offered them is already translating into boosts in lead generation across their various demographics. Engage in ideas & styles that diversify the feel of your messages (midsize budgets) Fundraising causes are, more often than not, no laughing matter, but at the same time, being open to ideas that can sometimes reduce the harrowing factor of cause-related video content can be a positive step towards inspiring widespread fundraising action. This approach is in line with the first subject of this article: content and message maximisation. With a little bit more money to invest in campaign content, organisations can indulge in creative thinking and diverse delivery styles that present their causes in many engaging tones and thereby assist in laser targeting the right audience for each message. Live action, animation, motion graphic, radio, Online billboards - as long as the brand and campaign remains consistent and visible; the tone and style in which its various messages can be delivered should be diverse and stand out for their own reasons. A case study in point: Solid Goldfish Creative has had an association with Melanoma Institute Australia and their ‘Melanoma March’ events for the past two years, and the bulk roll out of content we have created with this amazing organisation is a blueprint of this type of thinking. Addressing the simultaneous need for cause awareness, recruitment and event information, we devised a social media, radio and TV content roll out combining animation, graphics, online billboards and live action video. The varying styles helped firmly establish the most appropriate tone for each message in a manner most appropriate for its intended audience; be it encapsulating the seriousness of the cause, building hype or creating a sense of fun. Using their ambassador- a TV personality with a personal connection to melanoma, we were able to create a strong sense of cause awareness from an authoritative voice. From there we didn’t want to diminish the impact of the ambassador’s more serious messaging, so we took their campaign logo and brought it to life as a 3D animated character- ‘Team March’- which played the very effective and fun role of educating people on the events themselves and how to get involved. When it comes to physical event coverage- the theory is reversed. Happy montages that commemorate a public fundraising gathering are a dime-a-dozen. Spending a little bit extra can enable you to strive for greater depth and personal insight as opposed to broad brushstrokes and people giving random thumbs up’s to a camera. In our association with the Leukaemia Foundation’s ‘World’s Greatest Shave’ events, Solid Goldfish Creative has looked to bring a bit more heart to an already hugely fun and colorful national campaign. Focusing on individual profile styles- why they were doing it, who they were doing it for, how it made them feel- was a much more powerful and resonating approach. The overall message of this section can be broken down as such: Find room to celebrate the triumph of bringing people together to raise funds by looking for fun as well as sombre messaging. Find a point of difference in what you are creating by engaging ideas that present the campaign in diverse and interesting visual styles. If you are willing to invest in a Videographer to cover your event, go further and invest in an actual content producing Videographer that doesn’t just ‘point and shoot,’ but finds a story and personal connection. Harnessing the true power of Tech and Online platforms (bigger budgets) In this era of twitchy touchscreen fingers, big time engagement requires more than just throwing a video on a busy social media timeline. In a world populated by many who are more exuberant and willing to express themselves on social media than they are face to face, the holy grail of effective campaigns are those that give people something to see AND something to do. If the budget allows it, it is well worth developing ideas that genuinely give people content to interact with, buttons to push and experiences to share. Too many organisations treat social media platforms as mere photo/video walls. Yet they are so much more. Harnessing the true potential of app technology and social platforms such as Facebook, Instagram and 'Snapchat' to create genuine shared experiences for fundraising campaigns is an excellent way to inspire genuine involvement. In short; if it exists as a tool or feature on Facebook, it absolutely can be adapted or built to your brand. If it doesn’t, there’s every chance it can be built for you. Whatever your campaign event is, there is surely an app that can be developed to take the physical experience into a virtual space. Some big (and sadly Top Secret) ideas Solid Goldfish Creative are developing in this vein include: Building a campaign-specific, user-friendly and fun interactive feature on an existing social media platform, Adapting an existing ‘Augmented Reality’ feature and making it a fundraising tool, Creating a video blogging campaign tool for users to track their progress in physical challenge related campaigns, or to give ‘shout outs’ as to why they are supporting a certain cause, Building shared platforms for team based campaigns: allowing users to fundraise, upload their own cause supporting content & challenge their fellow users to act, Developing in-built applications that tasks people to take some sort of fun and relatable action in the name of a cause. The goal is creating colorful dedicated fundraising hubs that embrace technological trends and advances, then giving users the keys to drive a campaign towards virality. This approach starts with a good idea, and only the imagination limits where it can end up. Happy fundraising, folks!

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3 Tips to Use Blogs for Your Personal Branding

Having a blog is very important to help your personal branding, purpose, and establishing yourself as an authority in your niche market. Do you have one? No? Then you need to pay attention to a few very important aspects of blogging and content creation for your business purposes. If you are still confused on how you can accomplish that goal, read more to find out the most optimal ways to use blogging as a means to improve your online presence. Do you currently have a blog of your own? If you don't, you are potentially missing out on a huge opportunity to continually brand yourself as an industry expert and a trusted authority in your space. With more than a billion active websites and blogs on the internet today, it's easy to get lost in the mix, but without a blog of your own, you might as well not even have an online presence at all. To better help you understand the benefits of blogging, today I'm going to lay out three different tips you can start using a blog and content creation to improve your brand, reach, and expertise within your industry. 1. Create Web Content and a Platform that Works for You 24/7 In addition to creating content on your blog to try and rank for your name, it's also important to always create content that adds value. After all, this is one of the crucial aspects of a company's online marketing in the first place. With this in mind, it's important to remember that your web content can be working for you 24/7, so make sure it's top quality and includes a call to action. This is also a perfect opportunity for you to brand yourself and show off your expertise in the process. When people are looking for content online, they want to find the best information and resources possible. If they are ending up on your website or your blog, they will remember your name and face as the source of such information.  2. Become a Trusted Brand and Authority within Your Niche Market With both of the mentioned elements above in play, this is all paving the way to build a well-respected brand and eventually becoming a trusted authority within your space. However, just creating a blog and content isn't going to be enough. It's also important to make sure you put in the time and effort to promote your content and get your expertise in front of the right audience. Some of the best ways to accomplish this are to guest blog and contribute content to other websites or blogs within your niche. You can also start commenting on other blogs that have an audience related to your expertise. If you have the time and resources, you can also do an expert roundup on your blog from other industry experts. This is a great way to not only create valuable content for your site but also to get other influencers to start sharing your content as well. 3. Focus on Content Creation and Promotion While the concept of blogging is to create quality content for your audience, this is something many brands, businesses, and bloggers get confused with. To say there is more than enough content on the Internet would be a huge understatement. With this in mind, it’s not just about ‘content creation’, it’s also about ‘content promotion.’ Without both of these elements in play, your site and content are simply going to get lost in the mix. This means two things. First, you need to create better content than your competition and make sure you always provide the most value possible. Once this is in place, you then need to make sure you are effectively promoting it. In fact, as much time as you are spending on the content creation process, you should be spending much more on the actual promotion part. Some of the most effective ways to promote your blog content is through the use of guest blogging, contributing original content to other websites, staying active on Q&A forums like Quora, or credible business platforms, and also creating unique infographics to share on social media. Blogging in 2017... and the many years to come! As you can see, there are many benefits to having a blog of your own. The most important thing to remember is that it's not just about going live with a site and creating content - instead, it's about building a resource that you can continually reference to and have it working for your 24/7 to help build your audience and brand in the process. Follow these tips and not only will you find blogging success in 2017, but also in the many years to come.

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3 Ways to Kick Writer's Block to The Curb

Content is one of the most fun things in the world! Words are beautiful, powerful and meaningful. They are used to entertain, inform and educate. Where would we be without them? As a small business owner you can have a love affair with words, writing and content. There is so much you can do with you; the possibilities are endless and that why I love it so much. Now you might have decided to write a blog post once a week, update your Facebook page five times a week, post to your LinkedIn account, start writing an ebook and feature as a guest blogger once a month. Go you! And then the panic sets in! I can’t do that – I don’t have enough to say! What will I write about? Don’t worry, we’ve all been there, including me, and there are plenty of ways to get around writer’s block and dry spells. But here are the easiest things you can do to start with. Start with what you’ve got The best piece of advice (or one of the best!) I can give is to just start writing. To do this quickly and easily you will need to keep a record of your published work, whether it’s from your blog or work you’ve had published in newspapers, magazines or online platforms. A simple spreadsheet with the title, topic, date run and a link to the file or where it is saved will be your best friend. Go through everything you’ve ever written for your business – online and print, published and unpublished, articles, marketing material and whatever else you can find. Then, list everything down. This will start to give you a few ideas for your writing, building on what you’ve already done. Tip: If you have hard copies of some of your published work, see if the publisher can send you a soft copy. This will make it easier to re-edit, add new information and re-use later. Repurpose your current content First, if you have a bank of stories you can draw on that relate to your business, frameworks, customer problems and solutions, the time of year or popular questions, then all you have to do is update them with current information and tweak thelanguage a little so they can be re-used for social status updates, blogs, eBooks, internal process manuals, video scripts and press releases. Second, you can use these stories as inspiration for new content. Simply do a mind map with each topic you’ve already written on to see the new ones that stem from your original list. Finally, if you have them all written down in the one place, like a spreadsheet, they will be easy to find and reuse, making the writing process very, very simple. Tip: When you are repurposing your content, you only have to rewrite 50 per cent of it. So add a story or some client feedback to it. You will already have this in the form of case studies or testimonials – and client stories are easy to come by if you’re talking with your ideal customers. Content curation Content curation is one of the most awesome ways to upload regular content. When people think of online content, they think of content creation – their own original work; the words they’ve written themselves when they put their fingers with lacquered nails to the keyboard. That type of content is the best for making you stand out because it’s a part of you. No questions asked. Another way to generate content is through curation, where you share relevant information from other industry sources. You find it, add your spin and simply pass that message on to your readers. This is great for a number a reasons: When you don’t have time to create your own awesome content, you can still give your readers valuable information so they come back for more. You can use it to strengthen your own comments, ideas and work because your values are aligned. It adds credibility to your cause. Tip: Google Alerts are a great way to stay up-to-date with what’s happening in your industry, and to find content you can curate. To create a Google Alert, search for a term or phrase (for example ‘fashion industry’) in Google News. Scroll to the bottom of the page and click ‘create an email alert for keyword’. Then simply follow the prompts and you’ll start receiving automated emails whenever something relevant to your search is published.

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4 Steps That Will Finally Get Your Content Marketing Right

Most businesses do their content marketing wrong. But it doesn't have to be that way for you. Your first step is to online your content marketing with your business strategy. Second, don't always try to sell with every blog article and social media post. Build trust, then go for the sell. Lastly, market your content correctly, and then measure the success you see. You'll be miles ahead of other businesses if you do. Content marketing is hot but it could be hotter. There has been a recent upsurge in marketers taking a truly data-driven, academic approach to content marketing and the results are – as the kids would say – lit. There is immense PR value in content marketing – but only if you’re doing it right. It’s kind of like pay per click advertising. You can throw cash at a wall all day and occasionally a customer will bounce back. Or you can use data to find out what works and then throw more cash at that section of the wall. Here’s what most businesses fail to grasp about blogs and content marketing: It’s not a billboard. It’s product placement. Content marketing isn’t an explicit sell. It’s subtle. A good content marketing strategy will make your customers come to you. It will boost your inbound conversions and position your brand as both relevant and fulfilling to their needs. To build good public relations, you need trust. 4 basic steps to follow when building your content marketing strategy 1. Align with your Business Strategy Step one of building your content marketing strategy is to have a good grasp of your business’ direction. Where do you want to be in twelve months? How much do you want to improve your conversion rate, your click-through rate or your monthly lead acquisition? Like any good marketing strategy, your content efforts must reflect your business values and align with your overall goals. Take a look at your existing data and get a good idea of how you’re currently performing, and where content might help you improve. 2. Don’t #AlwaysBeSelling Gary Vaynerchuk has seen enormous success through blogging and social media marketing. His public relations are second-to-none, and he credits it all to one simple strategy. The “jab, jab, jab, right hook.” Rather than always going for the knockout blow (the right hook), Gary recommends that companies focus on their jabs, and tailor these for their specific audience. A long series of trust-gaining and reputation-building blog articles and social media posts are crucial to building good PR and finally winning the fight with a successful right hook. The key is to not #AlwaysBeSelling. Take a few jabs with some great content, reel in your clients and then convert them with a right hook – the big sell. 3. Spread it Right Even the most well-written and informative blog articles need some kind of marketing to gain serious traction. Unless your website is attracting thousands of visitors daily and already has a stellar reputation for excellent content, you need to get yourself out there. Use social media networks to communicate with your audience. Tailor your posts to each network with eye-catching imagery and attention-grabbing text. Build your email lists. Customised, highly segmented email lists are fantastic for delivering the right content to your audiences at the right time. Don’t simply spam your entire list of members with every piece of content you generate – make sure you’re sending the right content to the right people. Guest posting on other websites and making use of content distribution platforms such as Outbrain are great ways to get your blog articles in front of more people, and ultimately build a larger customer base. 4. Assess Your Success The most critical aspect of any content marketing or PR campaign is assessing its progress. Use data. Dive into whatever analytics platform you use and assess where your traffic is coming from, where they’re arriving on your website, and what they’re doing once they’re there. The more you understand how customers find your website and how they act once they arrive, the more effort you’ll be able to put into increasing your conversion rate. With a stellar conversion rate, all that’s left is attracting more leads – your website will do everything else for you. The Upshot Content marketing never stops. To build good PR through blogging, you must always refine your strategy. Never stop learning, and always return your focus to the ultimate goals you’ve set for your business. 

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5 Benefits Of Copywriting For Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation and thought leadership. Unique and valuable copywriting will bring value to vendors and capture the attention of clients. Publishing your articles quickly and frequently will increase your exposure, and if it's done right, can increase the chances of getting free editorial opportunities. Buying and selling property rate amongst one of life’s biggest decisions, so it’s not surprising that many people research the market and shop around long before requesting a market appraisal or attending an open for inspection. Faced with greater competition and high potential client expectations, many real estate agents and property professionals are finding it difficult to differentiate themselves based on advertising alone. What’s needed to engage new clients is unique content that demonstrates the wider, long-term benefits of your expertise and industry knowledge.   In this article, we’ll show you how professional copywriting can help you cut through the clutter of property listings and sales pitches to generate more enquiries and position yourself as the go-to agent in your area. It’s not about having the most elaborate campaign or being able to quote the latest auction clearance statistics, but focusing on what matters most to your clients then quickly and efficiently communicating those benefits in a way that compels them to find out more. So here they are, our top 5 benefits of copywriting for real estate and property: 1. Stand out from your competitors and build reputation On their own, advertising listings are not the most powerful way for you to engage clients. Vendors, buyers, landlords, and tenants all want an agent with in-depth knowledge and who is focused on making their lives easier. A copywriter can make your business stand out by creating property and industry content for your blog, website or newsletter that provides up to date information and advice for your clients and builds your reputation as a trusted advisor and industry expert. 2. Provide value to vendors and save time Vendors understand that theirs is not the only property you have to sell, but they still want to feel you are not just following a copywriting ‘formula’, and that their ad campaign will get results. Using a professional copywriter allows you to demonstrate your commitment to providing a high-end service, whilst focusing on what you do best - achieving the best sale price - by creating ad content that tells a story, engages your clients’ emotions and stays clear of tired cliches. These distinctions are especially important during peak periods like Spring when ad volume spikes. 3. Capture buyer and tenant attention Serious buyers and tenants will have many properties on their inspection list and need to be given a clear reason to include yours amongst their ‘must sees’. Professional copywriting cuts through the clutter of ad listings and speaks their language, conveying the property’s vital attributes but also positioning the property in lifestyle terms - leading to greater engagement, more enquiries and better attendance at open for inspections. A copywriter can also create information and resources for buyers and tenants that help them navigate the sales or rental process, inspiring trust and confidence in your business. 4. Get published faster for greater exposure Whether it’s an interest rate change, the weekend’s clearance figures or a new auction campaign, getting your content published quickly is vital. A copywriter can help you streamline these important communications so you go live sooner for maximum exposure, generate more enquiries and demonstrate that you have your finger on the pulse of your industry. 5. Improve opportunities for free editorial promotion Editors are all too familiar with agent sales pitches claiming their campaign or story to be the best or most deserving of editorial coverage. They want content that entertains and informs their readers, and shares with them unique or interesting information they might not have otherwise discovered. Whether it’s a local area review, property listing or new agent profile, professional copywriting helps your editorial pitch stand out by building compelling, relatable content that engages readers and makes them want to find out more about your business. The Benefits of the Right Content The greatest benefit well-targeted copywriting can give property professionals is to help them build a point of difference focused on the benefits clients value most. Vendors, landlords, buyers, and tenants may be at different points on the property spectrum, but they ultimately want the same thing - a professional agent who knows the market, is focused on matching the right property with the right purchaser and is committed to achieving the best result. The right content can help you position your business in a way that inspires trust and confidence, sets you apart from your competitors, and makes you an agent of choice.

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